2013 online advertising trends (in the gcc) by oox - arabnet beirut 2014

The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!

2013|Online Advertising Trends (in the GCC)


Important Notice!

Partial reproduction of this report should clearly credit ‘OOXmonitor’ and link-up to the original report on www.ooxmonitor.com (tiny.cc/oox2013)Full reproduction of this report is not permitted without the prior consent of OOX. You can email [email protected] for more info.

http://www.ooxmonitor.com/

mailto:[email protected]


United Arab EmiratesSaudi Arabia

Kuwait


Best performing CategoriesBest performing Brands

Seasonality of online AdvertisingBest performing Ad Formats

Language of Advertising


Ad Activity Index [AAI] = Total Campaigns X Websites X Weeks Online


TOP 10 CATEGORIES/SECTORS


THE USUAL SUSPECTSVS.

THE DIFFERENT MARKET BEASTS


TOP 10 CATEGORIES IN 2013

1

Automotive

16.7%

2

Banking & Finance

11.5%

3

Telecom Services

5.4%

4

Leisure & Entertainment

4.9%

5

Restaurants & Bars

4.1%

6

Airlines

4.1%7

Hotels & Resorts

3.8%

8

Websites and Portals

3.7%

9

Health & Beauty

3.4%

10

Real Estate & Properties

3.0%

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1

Automotive

14.9%

2

Telecom Services

13.6%

3

Banking & Finance

11.2%

4

Health & Beauty

3.9%

5

Foods & Snacks

3.9%

6

Mobile Phones

3.7%7

Websites and Portals

3.7%

8

Media & Publishing

3.0%

9

Airlines

2.9%

10

Retail

2.6%

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1

Automotive

21.0%

2

Banking & Finance

11.7%

3

Telecom Services

8.9%

4

Foods & Snacks

5.1%

5

Airlines

4.8%

6

Restaurants & Bars

4.7%7

Health & Beauty

4.4%

8

Retail

3.9%

9

Websites & Portals

3.4%

10

Clothes & Accessories

2.2%

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THE USUAL SUSPECTS

Automotive Banking & finance Telecom services Airlines Websites & portals Health & beautywww.ooxmonitor.com


THE DIFFERENT BEASTS

Leisure & entertainment

Hotels & resorts Real estate & properties

Mobile phones Media & publishing

Clothes & accessories

Restaurants & bars Retail Foods & snacks

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 780.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Head vs. Long Tail

UAE KSA KWT

TOP 10 SHARE OF AD ACTIVITY

UAE 60%KSA 63%KWT 70%

CATEGORY

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TOP 10 BRANDS


TOP 10 BRANDS IN 2013

1

3.0%

2

2.7%

3

2.2%

4

2.2%

5

1.8%

6

1.6%7

1.5%

8

1.4%

9

1.2%

10

1.0%

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1

6.2%

2

4.7%

3

4.1%

4

3.1%

5

2.6%

6

2.3%7

2.2%

8

1.9%

9

1.5%

10

1.4%

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1

5.1%

2

4.1%

3

4.0%

4

2.7%

5

2.3%

6

2.3%7

1.8%

8

1.8%

9

1.6%

10

1.5%

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1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97 990.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

Head vs. Long Tail

UAE KSA KWT

TOP 10 SHARE OF AD ACTIVITY

UAE 19%KSA 30%KWT 27%

BRAND

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Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-130

1000

2000

3000

4000

5000

6000

UAE KSA KWT

SEASONALITY OF ADVERTISING

Ramadan

New Car Models

Summer Travel

Eid

Back to School

Christmas / New Year

New Car Models

Ramadan

Eid

Back to School /

National Day

25.6%27.3%

22.1%

25.0%

22.4%

28.4%23.3%

26.0%

H

LL

H

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2013 2012 2011 2010

Medium Rectangle (300x250) 29.2% 27.0% 24.0% 24.5%

Leaderboard (728x90) 28.0% 24.8% 23.5% 24.3%

Half Page (300x600) 5.3% 4.5% 3.4% 2.2%

Expanding Banner – All Formats 4.9% 5.5% 6.0% 4.5%

Space banner (220x550) 4.1% 5.8% 9.6% 13.4%

Wide Skyscraper (160x600) 3.6% 5.3% 3.8% 2.8%

Video format - Pre roll / In-banner Video 4.6% 3.0% 2.6% #13

Skyscraper (120x600) 3.1% 4.1% 3.5% 4.1%

Rectangle – All Formats 3.0% 3.8% 4.7% 2.3%

Overlay – All Formats 2.9% 4.0% 4.7% 6.7%

TOP 10 AD FORMATS: DISPLAY

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TOP 10 AD FORMATS: DISPLAY

UAE KSA KWT

Medium Rectangle (300x250) 29.2% 25.3% 25.5%

Leaderboard (728x90) 28.0% 26.0% 28.8%

Half Page (300x600) 5.3% 3.5% #12

Expanding Banner – All Formats 4.9% 3.9% 1.7%

Space banner (220x550) 4.1% #11 -

Wide Skyscraper (160x600) 3.6% 3.7% 5.0%

Video format - Pre roll / In-banner Video 4.6% 5.5% 5.0%

Skyscraper (120x600) 3.1% 6.5% #17

Rectangle – All Formats 3.0% 4.9% 4.2%

Overlay – All Formats 2.9% 3.5% #11

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ARABIC ENGLISH

38.3% 85.4%

80.7% 46.4%

58.9% 60.8%

ENGLISH VS. ARABIC | DISPLAY CREATIVE LANGUAGE SHARE SPLIT

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www.ooxmonitor.com

@ooxmonitor


Important Notice!

Partial reproduction of this report should clearly credit ‘OOXmonitor’ and link-up to the original report on www.ooxmonitor.com (tiny.cc/oox2013)Full reproduction of this report is not permitted without the prior consent of OOX. You can email [email protected] for more info.

http://www.ooxmonitor.com/

mailto:[email protected]

2013 online advertising trends (in the gcc) by oox - arabnet beirut 2014

Data & Analytics