When Offline meets Online

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Your customers transact over many different channels….

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Leaving behind rich data that is stored and used in compartments

Offline CRM Email Mobile App

Clickstream TV ads Retail store

Unleash power of data by combining online & offline

Customer One-view

TV

The combination of channel, time, creative that drives people to

your website

Offline CRM

Desktopwebsite

Mobilewebsite

App

Online Data collected through

Vizury tagsNumber of Visits,

Product seen, Products carted, Products bought, Registered or not

Past purchases, Total Value of

Purchases, Gender, Age

Shared on SFTP location as an excel file with daily updates

Connected through hashed

CRM ID

Programmatic

Google, FacebookLocal DSPs

Call Centre

Prioritize high-value callers based on their

intent scores05/01/2023 © 2015 4

Let’s Deep DiveTV

Measuring the impact of TV ads on online business transactions

Industry: E-commerceOffline Data: TV Campaign Data – when/where ads shownOnline Data: Website Behavior

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Infotainment channels have the best performance during 4PM slot.

TV Works!

2nd spot Ad is more effective than 1st spot Ad

Ad on English entertainment

channel creates an immediate

impact on website traffic

for thenext

1 minute

Animal Planet,

Discovery, TLC ads

perform well during 4PM

slot.Analyse and Optimise the

TV Spend…05/01/2023 © 2015 7

Latency of weekend Ads

Latency of Ads on Friday evening till Saturday is very evidently visible on Sunday from 10 AM to 1PM. Latency of weekend ads also trickles down to Monday.

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Impa

ct o

f TV

on

Face

book

& E

mai

l

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ROI with Second Screen Engagement…

30k Daily Visits

1000 Conversions$2500 Avg.

Order Value

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Let’s Deep DiveCall Centre

Using online behavior data to improve offline customer transactions

Industry: InsuranceOffline Channel: Call centerOnline Data: Website Behavior

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Policies seen?

Browser

Last activity

?City?

Repeat visits?

Time spent?

Over 30 online behavioral attributes drive call center transactions offline

Number of

sessions?

Category of the plan?

Number of plans seen?

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Visited site 5 times in last one week

Made 3 visits to a specific insurance plan

Filled up the enquiry form

Was researching multiple insurance policies

No clear interest shown in sessions

Filled up the enquiry form

Score Score

“HOT” Lead

“COLD” Lead

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User BPriority Call Back Visited once 3 days back

Dropped off from the home page

Was researching multiple insurance policies

No clear interest shown in sessions

Filled up the enquiry formimprovement in their sales funnel efficiency, call center can efficiently prioritize "Hot” leadsResults

“HOT” Lead

“COLD” Lead

4X05/01/2023 © 2015 15

User scoring mapped with call center disposition data

Lead Score Lead Score

4X improvement in call center efficiency

48% 73%Contacted

19% 22%Not Interested

16% 13%Interested

5% 18%Sales

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“COLD” “HOT”

Let’s Deep DiveProgrammatic

Programmatic ads help a leading bank meet offline customers across online channels

Industry: BankingOffline Data: Customer Account Data & ScorecardsOnline Channel: Programmatic Display

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India’s leading Bank exploring Engage to boost Personal Loan and Credit Card sales

Personalized Banners

20%

Reduced CPA for Credit Cards

Reduced CPA for Personal Loans

15%

Results

When Offline meets Online05/01/2023 © 2015 20

Thank you