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2 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/adviews.html OR CALL 1-800-423-4511
CONTENTSClick the blue links below to navigate directly to the content in this guide.
ADVERTISER ALERT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 -5
BRAND/BRAND VARIANT ALERT . . . . . . . . . . . . . . . . . . . . . 6 -7
NEW CREATIVE ALERT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9
WORKING WITH ALERTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 -11
3Copyright © 2013 The Nielsen Company
ALERTSAlerts allows users to easily identify new advertising activity based a given
set of criteria. You can define “new” to include brands that have not had
activity within a particular span of time. Once an Alert has been executed,
the results can be imported into a new report. Alerts are available from the
standard navigation bar.
Alerts help you track such advertising activity in three different ways:
• Advertiser Alert will detect when a new Parent or Subsidiary appears
within a particular product category based on the criteria selected.
• Brand/Brand Variant Alert will detect when a new brand appears
within a particular product category based on the criteria selected.
• New Creative Alert will detect when a new creative appears within
a particular product category based on the criteria selected.
4 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/adviews.html OR CALL 1-800-423-4511
REPORT GUIDE: ALERTS
ADVERTISER ALERT
Advertiser Alert detects when a new Parent or Subsidiary appears within a particular product category based on
the criteria selected.
CREATING AN ADVERTISER ALERT SPECIFICATION Choose Advertiser Alert from the Alert Type drop-down on the Alerts tab in the navigation bar.
Make all required selections including:
Market: Define specific market(s).
Media Type: Define specific
media type(s).
Product: Define specific Parent(s)
or Subsidiaries for this alert.
Inactivity Period:
Use the Months Since Last Occurrence drop-down to specify the inactivity period for an advertiser to be considered “new.”
REPORT GUIDE: ALERTS
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REPORT GUIDE: ALERTS REPORT GUIDE: ALERTS
ADVERTISER ALERT
EXAMPLE
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REPORT GUIDE: ALERTS
BRAND/BRAND VARIANT ALERT
Brand/Brand Variant Alert detects when a new brand appears within a particular product category based on
the criteria selected.
CREATING A BRAND/BRAND VARIANT ALERT SPECIFICATION Choose Brand/Brand Variant Alert from the Alert Type drop-down on the Alerts tab in the navigation bar.
Make all required selections including:
Product:
Define specific Product(s).
Inactivity Period:
Use the Months Since Last Occurrence drop-down
to specify the inactivity period for an advertiser to
be considered “new.”
Make any optional selections including:
Media Type: Define specific media type(s).
Product: Define specific Parent(s) or Subsidiaries for this alert.
REPORT GUIDE: ALERTS
7Copyright © 2013 The Nielsen Company
REPORT GUIDE: ALERTS REPORT GUIDE: ALERTS
BRAND/BRAND VARIANT ALERT
EXAMPLE
8 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/adviews.html OR CALL 1-800-423-4511
REPORT GUIDE: ALERTS
NEW CREATIVE ALERT
New Creative Alert detects when a new creative appears within a particular product category based on the criteria selected.
CREATING A NEW CREATIVE ALERT SPECIFICATION Choose New Creaive Alert from the Alert Type drop-down on the Alerts tab in the navigation bar.
Make all required selections including:
Market: Define specific market(s).
Media Type: Define specific media type(s).
Product: Define specific Parent(s) or Subsidiaries for this alert.
REPORT GUIDE: ALERTS
9Copyright © 2013 The Nielsen Company
REPORT GUIDE: ALERTS REPORT GUIDE: ALERTS
NEW CREATIVE ALERT
EXAMPLE
10 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/adviews.html OR CALL 1-800-423-4511
REPORT GUIDE: ALERTS
WORKING WITH ALERTS
WORKING WITH AN ALERT SPECIFICATIONOn the Report Specification page, click Private or Shared Alerts Specifications Inbox. The Alerts Specifications Inbox
displays the name, date and time of the most recent update, user who last updated alert, alert description, alert status
as active or inactive and last alert execution.
An Alert Specification can have an Active or Inactive status.
• An Active status indicates that it is an active Alert, and is executed whenever a new interval of data is available.
• An Inactive status indicates that the specification is no longer executed as an Alert. If you would like to activate
an inactive alert, you must open the alert, check the Activate Alert checkbox and save the alert.
Click the Open Spec button to make any modifications to an existing Alert Specification.
VIEWING AN ALERT REPORTFrom the Report Manager screen, you have several options.
• Highlight Alert Report and click appropriate icon to export to Excel (.XLS) file or Text (.TXT) file.
• Click the Edit button to convert the completed Alert Report into a Report Specification in the Report Builder.
• Click the View button to open a completed Alert Report in the Report Viewer.
• From the Report Viewer, when you view a completed Alert Report, you have the option to Save As an Excel (.XLS) file,
Text (.TXT) file or as a Report Spec.
SAVING AN ALERT AS A REPORT SPECAn Alert can be saved as a Report Spec. This will create a new Report Specification with the Measures Only layout for
Advertiser and Brand Alerts or a Brand Schedule with Creative layout for New Creative Alerts. The specification will be
populated with the results of the Alert including Market(s), Media Type(s), Report Period(s) and Product Selection(s).
Note: Alerts will be executed weekly if the data relevant to the Alert is available.
REPORT GUIDE: ALERTS
11Copyright © 2013 The Nielsen Company
REPORT GUIDE: ALERTS REPORT GUIDE: ALERTS
WORKING WITH ALERTS
EXAMPLE ALERT
EXAMPLE ALERT ABOVE OPENED AS REPORT SPEC
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ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
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For more information, visit www.nielsen.com.
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