advocacy in the digital age: leveraging the mental health america/inspire support community
TRANSCRIPT
Advocacy in the Digital Age: Leveraging the Mental Health America/Inspire Support Community June 4, 2015
Brian Loew, CEO, Inspire
This document is confidential
Inspire Overview
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A social network, organized by health condi7on, that connects pharmaceu7cal companies with pa7ents and caregivers in a safe, permission-‐based manner.
11,000,000 unique visits/yr
615,000* members (+12K/mo)
208 health communi7es
100+ advocacy partners
7 Million posts (+4K/day) *As of May 1, 2015
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Inspire Overview
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• For paJents and caregivers (members), Inspire offers a high quality, health-‐focused, social network, organized by disease area
• For paJent advocacy partners, Inspire offers a free, branded, online community plaPorm
• For life science companies, Inspire offers access to engage with members for clinical trial, market research, and/or marke7ng ini7a7ves
This document is confidential
Psoriasis = 54,000+
Lung Cancer = 39,000+
Type 2 Diabetes = 30,000+
Heart Disease = 30,000+
InferJlity = 25,000+
Osteoporosis = 23,000+
Ovarian Cancer = 22,000+
COPD = 13,000
Skin Cancer = 12,000+
Head/Neck Cancer = 2,800+
A Few Disease States
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*Listed above are 10 of over 200 communi7es (and 7,000 health interests) as of May 1, 2015
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Inspire’s Core Values
1. AuthenJc -‐-‐ real pa7ents, people who need support and informa7on, people at a cri7cal stage in diagnosis or treatment.
2. Engaged -‐-‐ ac7ve, vibrant, dynamic community of people connec7ng with one another.
3. Trusted, safe -‐-‐ going way beyond a basic privacy policy.
4. Caring, empatheJc, welcoming -‐-‐ the place members turn to in 7me of need.
5. AuthoritaJve -‐-‐ trusted by partners who place their confidence in Inspire.
6. PaJent empowerment -‐-‐ this is a place for support and to connect with others who understand what you’re going through.
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“I wish that my doctor realized a referral to a mental health professional familiar with the pa6ent's condi6on would be more helpful than a prescrip6on.” “I wish my doctor knew that I am a person, and not just a pa6ent.” “The happy person on the outside they see is protec6ng the deeply wounded, scarred and scared person on the inside.” “I wish my doctor knew me.”
#IWishMyDoctorKnew
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mentalhealthamerica.inspire.com
MHA/Inspire Support Community at a Glance
• Launched summer 2010 • 4,700 members from all 50 states and 78
countries • Nearly 70,000 member posts
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“We try our best to cheer and support each other and help if we can.” “It is so nice to know that I'm not the only one who has experienced this.” “I have learned more from this site than I have in the big old world out there.” “Everyone's problems are important here, and we will listen and respond.”
From the MHA/Inspire Support Community
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• Bipolar disorder
• Depression • Schizophrenia • Anxiety and phobias
• Obsessive-‐compulsive disorder
• Coping with the s7gma of mental illness
• Post-‐trauma7c stress disorder
• Family and caregivers
Common topics in MHA/Inspire Community
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Bipolar disorder 17,000
Depression 59,000
Schizophrenia 1,500 As of May 2015
Inspire Members Affected by Mental Health Issues
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• Inspire offers a house ad placement to help our partners promote relevant campaigns, ac7vi7es, and resources to their community members
• In the end of March, Inspire launched the
B4Stage4 campaign house ad in the MHA community
• In less than two months, the house ad has
received 167,000+ impression and 47 clicks
PromoJng Our Partners Across Inspire
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The new and improved Inspire website will include:
Redesigned Inspire Pla_orm Coming Soon
A mobile-‐first design with a consolidated and simplified user naviga7on A user-‐ini7ated experience that will allow members to customize content to beder meet their needs
Enhanced partner recogni7on, visibility, and benefits including the ability to cross-‐promote the MHA community to members of other Inspire communi7es
