advocacy through interaction
DESCRIPTION
Using the New Social Media to Communicate with Policymakers Facebook, Twitter, and other social networking strategies are rapidly becoming a part of the Washington scene. But are they an effective way to get your message to members of Congress and other policymakers? Experts in social media will explain how they work, and how members of Congress, the administration, the press, and others use these communications tools to disseminate and gather information and to drive their policy agendas.TRANSCRIPT
Advocacy Through Interaction
Using Social Media
To Achieve Advocacy Goals
Advocacy Goals
• Identify and secure funding for ProjectONE
• Increase funding for National Institutes for Health
• Increase funding/prevent cuts to funding for unique needs of academic medicine
Using Social Media
• To educate leaders, staff, students, alumni, and patients on impact of Health Care Reform
• To communicate directly/publically with elected officials
• Crowdsource advocacy
Content Is King
• Targeted Audiences
• Large Audiences
• Valuable Messages
Connect With Video
Pelotonia:Grass Routs Bike Tour
All money raised goes to The James Cancer Hospital and Solove Research Institute
Lance Armstrong--Cancer Continuum SpeechCancer PreventionScreening and Early DetectionAccess to CareScientific Research
SurvivorshipPain Free End of Life
Connect With Video
Connect With Video
Integrate With Blogs
http://osumcnews.wordpress.com/2009/08/12/senator-sherrod-brown-talks-health-care-reform-at-ohio-state/
Integrate With Twitter
ChuckN2NGNRT @OSUMC Senator Sherrod Brown Talks Health Care Reform at Ohio State: Senator Sherrod Brown (D-Ohio) http://bit.ly/14hsax
katie_mccartneyRT @OSUMC: Senator Sherrod Brown Talks Health Care Reform at Ohio State http://bit.ly/14hsax
Metrics
http://bit.ly/14hsax
• 61 Clicks• August 14-28• US, Japan, Canada, UK• Follow up Questions and Comments
Elected Officials Are Here
Elected Officials Are Here
Elected Officials Are Here
Source: http://www.johnboehner.com/?p=503
KEY QUOTE: “The American people deserve a Congress that is transparent and accountable to the people it serves. When the American people get involved, Congress listens. Thanks to the Web and social media, the American people are more involved in their government than ever before.”
Electronic Records Cost Money
• Prove the value• Use the customer • Use our leaders• Highlight the work of top officials
Tell Your Story
http://osumcnews.wordpress.com/2009/08/20/hhs-secretary-sebelius-to-talk-electronic-records-at-ohio-state-medical-center/
They Will Tell Theirs
Source: http://www.dispatch.com/live/content/local_news/stories/2009/08/21/sebelius.html?type=rss&cat=&sid=101&title=U.S.+health+secretary+backs+government-run+insurance+during+OSU+visit
Let Others Tell Your Story
• 51, 690 Views
• 604 Ratings• 4 ½ out of 5
• 82 Responses
Source: http://www.youtube.com/watch?v=DO9cCZANTfg
“Facebook is for my Kids”
1. China2. India3. United States
4.Facebook5. Indonesia6. Brazil 7. Pakistan
If Facebook were a country:
“The fastest growing demographic is those 35 years old and older”
Source: http://www.facebook.com/press/info.php?statistics
Ryan SquireSocial/Digital Media Program Director
Twitter: @OSUsquire