adweek experience presentation (october 2012)
DESCRIPTION
Presentation given on October 4, 2012 @ AdWeek in New YorkTRANSCRIPT
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SurveyMonkey Audience Advertising Week Experience
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What is SurveyMonkey Audience
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• SurveyMonkey Audience is the fastest, easiest and most accurate way to get consumer insights.
• Why use SurveyMonkey Audience? It is… - Quick - Reliable - Easy - Affordable - Diverse
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SurveyMonkey Audience Popular Use Cases SurveyMonkey Audience is an easy and affordable way to hear the opinions of those who matter most to you.
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How you can use SurveyMonkey Audience
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• Ad agencies. Test ad effectiveness or concepts. • Big brands. Get feedback on the look, feel, and price of a new
product. • Consultants. Learn about your client’s target market. • Designers. Determine preferences towards logos, taglines,
and website designs. • Entrepreneurs. Test your ideas with potential customers. • Marketers. Identify messaging that resonates with your target
customers. • PR firms. Gather interesting facts for your press releases. • Sales/account executives. Learn about your prospects before
your approach them. • Small businesses. Gauge purchase intent or get feedback to
refine your existing product or service. • Writers. Generate unique content.
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Design your survey
Create your survey in the world’s leading survey tool, SurveyMonkey
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Design your survey
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• Used by millions of users, SurveyMonkey has a variety of question types and features that are easy to use.
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Collect your responses
Hear from respondents who are ready to provide you with the feedback you need to make decisions
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Choose your Audience
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• Identify your Audience from a variety of demographic and behavioral traits
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Collect your responses
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• Pick your Audience with a few simple clicks or reach out to us to get started.
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Collect your responses
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• See responses back in as little as 2 business days within your SurveyMonkey account.
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Analyze Your Results
Use SurveyMonkey’s powerful analysis features to instantly draw insights and present trends
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Analyze your results
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• Our analysis features are powerful and easy to use.
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Analyze your results
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• Choose from 8 different chart types, customize the axes, and see the charts all within your SurveyMonkey account. Export data and charts with just a few clicks.
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Analyze your results
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• Ask open-ended questions and use our text analysis tool to identify commonly occurring words or browse or export individual responses.
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Analyze your results
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• We provide an overview of your SurveyMonkey Audience project and key demographics about your respondents.