AdWords for Dentists

7 Killer Tips to Boost Profits

Measure Campaigns With Accuracy

AdWords breaks down the campaign Into individual factors like:

• Number of total clicks• Click-through-rate (CTR)• Costs-per-action (CPA)• Cost-per-click (CPC)• Cost-per-view (CPV)

Where Are Pay-Per-Click Ads?

Segment Niche Keywords into Categories

Grouping niche keywords in more targeted ads typically contributes to higher CTRs. 

Organized keyword groupings have compounding effects on your:

• CTR

• Conversions• Quality Scores

• CPA

These cumulatively improve your ROI and as a result lower your overall costs.

Take Measures to Boost Your Quality Score

Google designates a Quality Score between 1-10 based on whether it thinks your ad is relevant to users.

Using the trial and error method has its advantages but when it comes to Google Ads, you’re better playing it safe for the sake of your Quality Score. 

Focus your efforts on specific key phrases.  

Generate Phone Leads Via Google Ads

There’s tremendous benefit in having a Google user call your dental practice without clicking on your PPC ad since you only

pay for clicks. 

Optimizing your ad for phone responses is a great way to capture a lead without paying a

penny.

Practice Consistency On and Off Ads

When Google notices inconsistencies, that’s when they typically knock your quality score.

Ways to practice consistency include:

• Using similar messaging across channels (AdWords, email, PPC, social media posts) and the website navigation

• Keep visitors engaged with conversion-centric design.

• Test to see what works!

Take Advantage of Ad Extensions

Ad extensions entice users to click your ad and therefore equate to a better return on investment.

According to Google, there’s no cost for adding these extensions to your campaign, but you are charged the normal rate for clicks.

Hyper-Focus Ads with Geo-targeting

Google’s Ad interface you have the ability to specify a location for PPC ads to show users. It allows your to customize it by zip code, city or proximity (miles/km) of your dental practice location(s).

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