AdWords in a Nutshell

Pay-Per-Click Channel

Stephan Pire, 2015

HEC-Marketing

What’s Pay-per-Click

⇒This Document is available in Printable HD format on

http://catc.biz/canvas

Roughly ⅕ of

your traffic

Learn by yourself first

before hiring an agency

Badgers have been supplied by RazWar.com

Why Search Engine Ads?

● Acquire new

customers fast

● Target people with

symptoms

● Target people with

clear interest

Is it enough?

Why should I Advertise?

AdWords Techniques

⇒ Keyword Planning

⇒ Building Qualified Traffic

⇒ Optimizing top keywords (Peel & Stick)

SEJ AdWords techniques: http://www.searchenginejournal.com/6-effective-

adwords-optimization-techniques-beginners/112289/

Exploiting top Keywords

Building a User Journey from identified

keywords

Planning the theoritical Customer journey and

analysing if it woks

Land on a quality blog post

Use blog post with relevant Keywords to create

informational content.

This piece of material will have a great Quality

score at Google, improving your AdWords

result

Check Amy Porterfield’s source of great content:

http://www.amyporterfield.com/2013/01/blogging-for-seo-how-to-write-blog-

posts-that-rank-well/

Workshop Planning

1. Establish the right keywordsa. Use of Keyword Planner

b. Google & Google Trends

2. Build a path and a landing for those

keywordsa. Creating content corresponding to the keywords and

pushing your product

b. Create the first Highly targeted Campaign

3. (Optional)Create a Display Campaign with

Pinterest

Thank you (any question?)

@stephanpire