ady floyd...ady floyd senior research manager, trend hunter • #1 largest, most popular trend...

Ady FloydSenior Research Manager, Trend Hunter

• #1 Largest, Most Popular Trend Website

• Contributed thousands of articles with 7,500,000 + views

• Curated custom research for MTV, Nestle, Kroger, Target, VISA

• Facilitated workshops and trend sessions with Beam Suntory, Roots, Coca-Cola

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RETAILThe Future of Omnichannel, Convenience & the Seamless World

Over

5,000stores have closed in 2018

- MoneyWise

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Back to Brick (2009)Innovative approaches bring online shoppers back in stores

SCORE

5.2

POPULARITY

ACTIVITY

FRESHNESS

PATTERNS MEGATRENDS 12 FEATURED, 81 EXAMPLES

1,590,990 Total ClicksHunt.to/55325

Boutique Vending Machines'U*tique' Upscale Automated Retail Shopping

Stylish Shopping ShootsJulius Bramanto's 'Market Maiden' Makes the Farmer's Market Fashionable

In-Store Online ShoppingIntel Point-of-Sale Kiosk Skips Sales Personnel But Not Fitting Rooms

In-Store Fan Shout-Outs"Twilight" Cast Takes a Break From "New Moon" for Fan Video

Brick and Glass ShowroomsMartin Margiela's Munich Store Is An Eclectic Fashion Hub

Solar-Powered Shopping MallsJapan's Aeon and Oasis 21 Green Architecture

Shopping Dogs to Sell Pet Food

Magnetic Mall Ads

Giant Independent Bookstores

Designers Resisting Online Shopping

Rock Stars in Supermarkets

Self-Weighing Shopping Carts

© CopyrightAll rights reserved

Digital Gifting (2011)Online shoppers use digital media tools for gifts

SCORE

2.8

POPULARITY

ACTIVITY

FRESHNESS


755,068 Total ClicksHunt.to/136515

Miniature Vintage Photo AlbumsPrintstagram Turns Digital Instagram Photos into Physical Gifts

Social Media Coffee GiftsThe Starbucks Card eGift Program is for Any Occasion

Coffee-Branded Holiday HubsThe Starbucks 'Let's Merry' Site is Dedicated to Christmas

Group Gifting Plug-Ins

Virtual Twitter Gifts

Tweetable Gifting Services

Terrific Gifting Tools


eCommerce AmalgamationBrands blend the benefits of eCommerce and brick and mortar shopping

SCORE

7.8

POPULARITY

ACTIVITY

FRESHNESS



Mobile eCommerce Fitting RoomsThe True & Co. Mobile Retail Store Brings the Online Store to Life

Transactional Smart MirrorsOak Labs' Retail Mirrors Can Be Used to View and Pay for Products

Physical eCommerce Fitting RoomsThe JOOOS Fitting Rooms Connect Online and Offline Retail

At-Home Fitting Room ServicesYOURFITTINGROOM is a New Service Tailored to eCommerce Customers

AI Fashion AssistantsAlibaba's 'FashionAI' is Powered by Artificial Intelligence


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Brands using omnichannel

strategies retain

89%of their customers

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73%of shoppers use multiple

channels during their shopping journey

- Harvard Business Review

The 18 Megatrends Matrix

ACCELERATION Prosumerism

Catalyzation Artificial Intelligence

CYCLICALITY Nostalgia

Naturality Youthfulness

REDUCTIONInstant Entrepreneurship

Curation Simplicity

REDIRECTION Tribalism

Gamification Experience

CONVERGENCE Multisensation

Co-creation Hybridization

DIVERGENCE Authenticity

Personalization Many to Many

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Convergence

HybridizationLines are blurring as business models, products and services merge to create unique concepts and experiences

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By

2020consumers will shop on

multiple platforms- Bright Vessel

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87%of customers want a seamless

shopping experience- Zendesk

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Brick-and-ModemPhysical stores' rise in popularity prompts online retailers to adapt

SCORE

7.5

POPULARITY

ACTIVITY

FRESHNESS

PATTERNS MEGATRENDS 4 EXAMPLES, 34 RELATED


Virtual Shopping Street PlatformsOrchard Mile Lets You Build Your Own Online Shopping Street

Interactive Shopping AppsThe Simons Department Store App Lets Users Upload Product Photos

Virtual Mall AppsThe Dote App Brands Itself as a "Mobile Mall"

Virtual 4D Change RoomsClothcap Provides a Digital Rendering of How Clothing Will Fit Your Body


Retail RetreatBrands are displaying products outside the store setting as a fun retreat

SCORE

6.6

POPULARITY

ACTIVITY

FRESHNESS



Apartment-Style Furniture ShowroomsThe Apartment by the Line is Set Up Like a Real Home

Experiential Furniture StudiosPepperfry is Changing the Way Consumers Shop for Furniture in India

Branded Boutique HotelsThe West Elm Hotel Will Double as a Furniture Showroom

Bespoke Furniture ShowroomsThe 'Kroft' Furniture Showroom is Only Accessible by Appointment

Minimalist Homeware HotelsThe Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous


Hybridization

1. How could you integrate your brand/products into adjacent markets?

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2. What is one industry you could tap for inspiration?

Divergence

PersonalizationSmall batch production technologies and more personalized media are creating an expectation for personalization.

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56%want a retailer that

recognizes them by name- evergage

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58% want recommendations

based on past purchases- evergage

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AI MeasureFashion retailers employ virtual scanning devices to customize clothing

SCORE

6.8

POPULARITY

ACTIVITY

FRESHNESS



Foot Shape ScannersVolumental's Device Addresses Fit for Online Shoe Shopping

Virtual Shoe-Fitting ServicesDepartment Store Isetan Uses a Flickfit3D Scanner to Measure Feet

Retail-Recommending AccessoriesThe Starlook App Helps You Find Clothes That Fit Your Body Type

AI Fashion-Fitting SystemsBody Labs Blue Uses AI and Machine Learning to Fit Garments


Omnichannel AssistanceBrands create seamless shopping micro-moments through digital assistance

SCORE

5.7

POPULARITY

ACTIVITY

FRESHNESS



Retail Comparison AppsThe FindSimilar App Helps Shoppers at Hammerson Stores Discover New Items

Reward-Finding Shopping Apps'Dosh' Finds Cash Back Shopping Opportunities Automatically

Ethical Shopping ExtensionsDoneGood's Chrome Plugin Suggests Alternatives When Shopping Online

TV Series Outfit RetailersThe Dote App Lets Consumers Shop Outfits as Seen on 'The Bold Type'

Mobile Mall WalletsSamsung Pay Members Can Now Use the Mobile Payment Card App for Online Malls


83%of marketers say creating personalized

content is their biggest challenge- Rapt Media

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Omni-PersonalBrands combine social media and personalization to increase engagement

SCORE

7.7

POPULARITY

ACTIVITY

FRESHNESS



Personal eCommerce Website Platforms'Diggsweep' Creates a Unique URL and Site for Your Sale

Social Media Queueing CampaignsNike Created a Virtual #AirMaxLine for Sneakerheads on Instagram

On-Demand Snow BillboardsSwiss International Air Lines Made a Tweet-Powered Travel Billboard

Social Media Burger PersonalizationBurger King Lets You Customize Your Own Burger Via Instagram


Personalization

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1. How can you utilize multiple channels to personalize the path to purchase?

Redirection

ExperienceIn a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.

72%of digital shoppers say in-store

experiences are most important- invespcro

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Retail GamingRetailers outside of tech incorporate in-store games to boost engagement

SCORE

7.9

POPULARITY

ACTIVITY

FRESHNESS



Gamified Sneaker Experiences'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style

Mini Golf Bars'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech

VR Store OpeningsIKEA Kicked Off the Opening of a New Location with Virtual Reality Experiences

Gamified Furniture CampaignsIKEA's 'Matchers Keepers' Uses AR to Solve Furniture Disputes

Furniture Brand Pop-Up ShopsToronto's IKEA Play Café is an Immersive Retail Experience


Retail Tech DirectoryStores leverages technology to help consumers find and learn about products

SCORE

5.3

POPULARITY

ACTIVITY

FRESHNESS



Tablet-Connected Shopping CartsFocal Systems' Grocery Cart Tech Assists Consumers with AI

In-Store Product-Detecting AppsTarget's App Will Direct a Shopper to a Product Via an Indoor Map

Interactive Retail RobotsThe 'PadBot P3' Greets Customers and Provides Specialized Offers

Smart Department Store Companions'Macy's on Call' Helps Shoppers Navigate Their Local Stores

Indoor Navigational Solutions'Mapsted' Offers Advanced Navigation in Malls, Stores and Beyond


Experience

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1. How can technology help you transform the customer experience?

Acceleration

Artificial IntelligenceWe are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.

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Voice-Activated RetailRetailers leverage voice assistive technology in the purchase journey

SCORE

5.9

POPULARITY

ACTIVITY

FRESHNESS



Voice Shopping PlatformsAlpine.AI by Voicelabs Builds Voice-Enabled Apps for Retail Purposes

Voice Shopping ServicesWalmart is Set to Offer Voice Shopping in Partnership with Google

AI Beauty AdvisorsThe Revieve Beauty Advisor on Amazon Alexa Makes Tailored Recommendations

Voice Assistant StylistsPoshmark's 'Stylist Match' Leverages Amazon Alexa for Recommendations

Vocal Shopping PlatformsThe Voysis Platform Can Turn Any E-Commerce Site into a Smart Experience


Cashless RetailRetail stores go entirely cashless in order to streamline processes

SCORE

7.3

POPULARITY

ACTIVITY

FRESHNESS



Offline Fashion ShopsThe First-Ever Brick-and-Mortar Everlane Store is Now Open in NYC

Connected Convenience StoresThe Amazon Go Store is Open and Aims to Change the Way we Shop

Streamlined Checkout ServicesSainsbury's 'SmartShop' Enables Checkout Via a Mobile or Handset

Cash-Free Cryptocurrency CafesThe Ducatus Cafe Accepts Payments Via Its In-House Cryptocurrency

Cashless Resort Concepts

Cashless Coffee Shops


87% believe blockchain is important

for the future of retail- Cognizat

82%predict blockchain will save

them money- Cognizat

Traceable TransparencyEmerging blockchain platforms offer increased transparency for consumers

SCORE

6.7

POPULARITY

ACTIVITY

FRESHNESS



Traceable QR LabelsBureau Veritas' 'Origin' Label Lets Customers View a Product's Journey

Transparency-Focused Chicken ProductsCarrefour is Encouraging Transparency with Blockchain

Blockchain Ticketing Systems'Aventus' Makes Ticket Sales More Secure and Less Fraudulent

Blockchain-Backed AdvertisingLucidity's Advertising Blockchain Offers Transparency and Trust


Artificial Intelligence

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1. How do you plan to use AI to disrupt your industry?

2. How can you ensure your company isn’t displaced by new technologies?

ADJACENT INDUSTRY

WORK SESSION

Value Proposition Disruptive Features Key Products / Svcs

23andMeHyper Personalization

(10 Minutes)

Google AIHigh-Tech

(10 Minutes)

Patagonia $100 Billion Purpose Fund

(10 Minutes)

10 mins

Short Term Long Term Dream List

Priority #1(5 Minutes)

Priority #2(5 Minutes)

TAKEAWAYS:

1. Challenge your own perspective & look at someone else's

2. Roleplay how different companies could disrupt you

3. Use this to identify your strengths and areas for opportunities

Thank you!Questions? [email protected]

ady floyd...ady floyd senior research manager, trend hunter • #1 largest, most popular trend...

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