AE NAMESr. Account Executive

P: 925.455.4500

ON-THE-GO

Format Hometown Adult Contemporary

Target Audience = Adults 25-54

5AM- 9AMHometown Mornings

Wayne & Jaimee

9AM – 10AMEarly Middays with

Wayne Coy

10AM – 2PMMiddays with Jim Hampton

2PM – 7PMAfternoon Drive with

Tricia Ferguson

KKDV Primary Service AreaConcord 125,880Walnut Creek 66,900Danville/Alamo 57,911Martinez 37,165Orinda/Moraga 35,452Pleasant Hill 34,127Benicia 27,618Lafayette 25,053Clayton 11,505Antioch/Oakley 145,294

Total Population 566,905

KKDV Delivers In Your Direct Target Market!

*Weekly Cume. PPM Arbitron

The KKDV website provides information on local events, traffic, weather, contests and much more!

KKDV.com receives over 4,000 unique visitors a month & the KKDV Loyal Listener Club has over3,000 members!

KKDV is also on Facebook & Twitter!

1950 Today Radio reaches 93% of all adults 18+ EACH WEEK! 222,921,000 People

over 2 hours a day!

Source: March 2014 RADAR® 120 National Radio Listening Report Mon- Sun 12A-12A persons 12+

Radio continues to be a “BIG Three”

Radio TwitterFacebookYouTubeGoogle Sites

Adults 25-54 in Millions On a typical day for people 25-54:

• 250% more will use Radio than will go to all Google Sites

• 250% more will use Radio than will go to Facebook

• 400% more will use Radio than will go to YouTube

• 2000% more will use Radio than will go to Twitter

Sources: Source: comScore Inc Ratings for March 2015 Average Daily Visitors, Multiplatform A25-54, factored from PC composition; RADAR 125 June 2015, P25-54, M-M plus KDR digital from comScore

Partnership with Ipsos/OTX

after exposure to the radio campaign

after exposure to the radio campaign

+51%

Increase in

Search

+51%

Increase in

Search

….the Katz Radio Group has measured a lift in motivation for Brand Search over 51 client ads

Source: Gfk MRI, Spring 2013 survey.

1) Reinforce the message to heavy internet users reached by Internet campaigns

2) Expand the total reach of the campaign by delivering to lighter Internet users

Note: AM/FM Radio includes radio station streaming and HD Radio; Internet excludes email; Mobile internet includes internet usage via PC, mobile, tablet, and eReader

Online campaigns are a

SUPPLEMENT to Radio, not a SUBSTITUTE!

Source: 2013.2 USA TouchPoints

Source: Jacobs TechSurvey 11, 2015

Main Reason for Listening to Radio

Have called into a station, met a

DJ in their community, or interacted in some other

manner

80%

70% Think radio hosts

are “like a friend” whose opinions they trust and

value.

AM/FM Radio

Network TV

Cable TV

Internet via Computer

Mobile Apps

Mobile Internet

Satellite Radiomp3s

CDs

Internet Streaming Services

Game Console

NewspaperMagazine

Source: 2014.1 USA TouchPoints. Mon-Sun Hourly reach of media for Adults 35-64Note: AM/FM Radio includes HD Radio and radio station streams; TV includes time-shifted viewing; Internet excludes email; Internet Streaming Services

include iHeartRadio, Pandora, Spotify, etc., Newspapers and Magazines include digital readership.

Hourly Reach of MediaAdults 35-64

AM/FM Radio is the most utilized medium during key shopping daytime hours delivering messaging immediately prior to the Point of Purchase