Roger GleesonSr. Account Executive

P: 925.425.5043

ON-THE-GO

Format Hometown Adult Contemporary

Target Audience = Adults 25-54

5AM- 9AMHometown Mornings

Wayne & Jaimee

9AM – 12PMEarly Middays with

Jaimee Lee

12PM – 2PMMiddays with Jim Hampton

2PM – 7PMAfternoon Drive with

Mark Davis

KKIQ Primary Area

Pleasanton/Dublin 112,000

Livermore 81,700Tracy

74,100Brentwood / Oakley 61,700Castro Valley 57,262San Ramon 52,400Unincorporated

52,400

Total Population 491,562

*Weekly Cume. PPM Arbitron

51.2% Female 48.8% Male

Our listeners are…Employed = 70.2% Homeowners = 72.9%$75k+ Annual Income = 51.4%

*Scarborough Data

Age Levels

Household Income

1950 Today Radio reaches 93% of all adults 18+ EACH WEEK! 222,921,000 People

over 2 hours a day!

Source: March 2014 RADAR® 120 National Radio Listening Report Mon- Sun 12A-12A persons 12+

Radio continues to be a “BIG Three”

Source: Gfk MRI, Spring 2013 survey.

1) Reinforcing the message to heavy consumers reached by the Internet campaigns

2) Expanding the total reach of the campaign by delivering lighter Internet users

Partnership with Ipsos/OTX

after exposure to the radio campaign

after exposure to the radio campaign

+51%

Increase in

Search

+51%

Increase in

Search

….the Katz Radio Group has measured a lift in motivation for Brand Search over 51 client ads

Note: AM/FM Radio includes radio station streaming and HD Radio; Internet excludes email; Mobile internet includes internet usage via PC, mobile, tablet, and eReader

Online campaigns

are a SUPPLEMENT to Radio, not a SUBSTITUTE!

Source: 2013.2 USA TouchPoints