aect 2015 creating an intentional web presence
TRANSCRIPT
![Page 1: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/1.jpg)
Creating an Intentional Web Presence: Strategies for Educational Technology Professionals
Patrick R. LowenthalJoanna C. Dunlap
Patricia Stitsonslides @ patricklowenthal.com
![Page 2: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/2.jpg)
My Background
Assistant Professor Boise State
educator researche
r designer developer
![Page 3: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/3.jpg)
Application Process
ApplyPhone
Interview
F2f Intervie
w
![Page 4: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/4.jpg)
Application Process in Reality
ApplyPhone
Interview
F2f Intervie
w
![Page 5: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/5.jpg)
Google Yourself!*
*incognito window
![Page 6: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/6.jpg)
Google Yourself!*
*incognito window
Would you get an interview?
![Page 7: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/7.jpg)
BACKGROUND
![Page 8: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/8.jpg)
Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.
As society and technology change, so does literacy…
…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.
Digitally Literacy
![Page 9: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/9.jpg)
Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.
As society and technology change, so does literacy…
…the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.
Digitally Literacy
![Page 10: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/10.jpg)
What comes to mind?
How’s Your Digital Footprint?
![Page 11: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/11.jpg)
Google “digital footprint”
![Page 12: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/12.jpg)
STRATEGIES
web site network share SEO
![Page 13: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/13.jpg)
STRATEGIES
web site network share SEO
![Page 14: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/14.jpg)
Get a personal website
![Page 15: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/15.jpg)
Simple to Complex
![Page 16: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/16.jpg)
Curb Appeal Matters
![Page 17: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/17.jpg)
STRATEGIES
web site network share SEO
![Page 18: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/18.jpg)
Engage with Social Networking
![Page 19: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/19.jpg)
STRATEGIES
web site network share SEO
![Page 20: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/20.jpg)
Share Professional Materials
![Page 21: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/21.jpg)
Share Presentations
![Page 22: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/22.jpg)
Create & Contribute for Others
Conduct & Share Scholarship
![Page 23: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/23.jpg)
Create & Contribute for Others
Conduct & Share Scholarship
Create Resources
![Page 24: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/24.jpg)
Create & Contribute for Others
Conduct & Share Scholarship
Create Resources
Contribute / Review / Critique
![Page 25: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/25.jpg)
STRATEGIES
web site network share SEO
![Page 26: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/26.jpg)
Complete ALL Profiles
![Page 27: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/27.jpg)
Create Alerts, Follow Others
![Page 28: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/28.jpg)
Horton hears a tweet. EDUCAUSE Quarterly, 32(4).
Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.
vs.
Cited by 305Cited by 55
Carefully Name Work
![Page 29: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/29.jpg)
Promote & Share Accomplishments
![Page 30: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/30.jpg)
Track / Adjust
![Page 31: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/31.jpg)
FINAL THOUGHTS
![Page 32: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/32.jpg)
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
![Page 33: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/33.jpg)
![Page 34: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/34.jpg)
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
![Page 35: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/35.jpg)
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
![Page 36: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/36.jpg)
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
![Page 37: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/37.jpg)
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
![Page 38: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/38.jpg)
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
![Page 39: AECT 2015 Creating an intentional web presence](https://reader036.vdocument.in/reader036/viewer/2022062522/588825451a28ab733a8b51e5/html5/thumbnails/39.jpg)
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute