aejmc 2016 panel presentation [freberg]
TRANSCRIPT
SOCIETAL CHANGE… IS NOW UPON HIGHER EDUCATION. NEW EXPECTATIONS OF TRANSPARENCY, DIALOG AND “RETURN ON INVESTMENT” ARE CHALLENGING UNIVERSITY LEADERS TO FIND NEW WAYS OF DEMONSTRATING THEIR INSTITUTIONAL
VALUE TO THOSE OUTSIDE OF ACADEMIA, EVEN TO THOSE WHO QUESTION THE VALUE OF A COLLEGE DEGREE.
Edelman Education Report 1.14.16
@kfreberg
@kfreberg
UNDERSTANDING SOCIAL MEDIA EDUCATION
BENEFITS CHALLENGES
Preparingstudentsfortheworkplace HUGE9mecommitment
Engaginginnewtrendsandtechnologies Informa9onoverload
In-depthinsightaboutbrandstrategies,influencers,andbestprac9ces LackofEduca9onandTraininginPrograms
Providesawealthofinforma9onrelatedtosocialmediaforstudents,professors,and
thecommunity.
Higherexpecta9onsanddemandsfromindustryandeduca9onalins9tu9ons
@kfreberg
‣ Leadingsocialmediamonitoringdashboard‣ Launchedinover500+universi2esworldwide.‣ Programsinclude:Videolessons,cer2fica2ons,videos,worksheets,and
applica2onsofmonitoring,listening,andrepor2ngexercises.
‣ Rangeofproducts‣ HootsuiteHigherEduca2onProgram‣ Podium‣ HootsuitePro/Enterprise‣ HootsuiteCampaigns
‣ Analy9cs‣ Lessons‣ InterviewswithProfessionals‣ Prac2ceExercises‣ Opportuni2esforPersonalBranding&ClientWorkforstudents
@kfreberg
USING HOOTSUITE FOR PROFESSORS
Engaging Opportunities
Twitter Blog Posts
Webinars Student Testimonials
Conference Calls Research Studies
Correspondance Webinars
Face-to-Face Guest Host of #Hootchat
WEBINARS▸ Opportunity to share
ideas with fellow colleagues.
▸ Showcase your work in the class.
▸ Establishes personal brand globally and nationally.
▸ Engage in future conversations with other professors.
@kfreberg
POPULAR PRESS▸ Becoming the expectation for
professors to get along with publications and awards.
▸ Growing emphasis and interest in innovative higher education practices.
▸ Practice “pitching” ideas for stories.
▸ Opportunity to tie in teaching with research practices
▸ Creates brand awareness of program, how you are using it in your classes, and in research.
▸ Collaborations between Hootsuite and universities
@kfreberg
*Kinsky, E.S., Freberg, K., Kim, C., Kushin, M., & Ward. W. (2016). Hootsuite University: Equipping Academics and Future PR professionals for Social Media Success. Journal of Public Relations Education, 2(1), 1-19.
@kfreberg
USING HOOTSUITE FOR CLASSES▸ CLASS ASSIGNMENTS
▸ Personal Branding Audit
▸ Client Proposal
▸ Digital Analytics and Reporting
▸ Content creation and measurement
▸ Live tweeting events + report analysis
▸ Case Study for Brand and/or small business
▸ PROFESSIONAL ASSIGNMENTS
▸ Internship
▸ Practicum
▸ Campaigns Class / Capstone
▸ Freelance + Consulting Opportunity
S TO SUCCESS WITH HOOTSUITE
▸ Activate program at the beginning of class to set the tone.
▸ Embrace experiential learning with class & students.
▸ Dedicated time & resources for Hootsuite (especially on benefits, student examples, and opportunities)
▸ Promote content creation, listening & promotion of Hootsuite.
▸ Encourage call-to-actions w/ professional goals in and out of class.
▸ Aggregate content, curate resources, and inspire PoV through content creation.
@kfreberg
@kfreberg
OTHER RESOURCES▸ Hootsuite
▸ Lessons, blog posts, & guides
▸ Hoot suite Higher Education Program
▸ Community
▸ Hootsuite Podium
▸ FREE certification tool for social media marketing
▸ Hootsuite Social Marketing Program
▸ Fee w/ certification [advanced for marketing principles]
▸ Webinars
▸ Best practices and resources
▸ #Hootchat
▸ Every Thursday from 3-4 pm EST