ona-aejmc state of industry09

Online News Association

State of the Industry

Prepared for AEJMC Boston 2009

Jody Brannon, Ph.D.ONA Board Member & Education Committee ChairCarnegie-Knight News21.comCronkite School of Journalism, Arizona State


StateoftheNewsMedia.org/2009


bit.ly/ona-aej

This presentation posted to …


Stateofthenewsmedia.org/2009


Major Trends

• Financing the future: Where’s the money?• Power shifting to the individual journalist• On the Web, news teams focus less on luring

audiences and more on pushing content out.• Partnerships on the rise• Traffic at top 50 news sites grew 27%• Unduplicated Web audiences add ~8.4% to a paper’s

readership, making up a chunk of decline


Upshot?

Not enough time & R&D for technology to– Streamline operations• To help with gateskeeping & dissemination

– Social strategy– Community input– Beat organization– 24/7 expectations

• To address pack journalism

– Address mobile– Allow evolution of media workforce


Rise in Partnerships BetweenJ Programs & Newsrooms

• “News services”• Professors offering advanced learning• Professors getting advanced learning as

ostensible interns• ONA campus clubs: Stay tuned!


Those who can, teach …

Those who can teach, do more