aenne burda · aenne burda was the greatest publisher of the xxth century, who has achieved a...
TRANSCRIPT
Aenne Burda was the greatest publisher
Of the XXth century, who has achieved a tremendous
success in business sphere, occupied by men.
Her way was a continuous struggle, which began
in a small house of an Offenburg railman and ended
in a crystal palace of the High Fashion World.
Her destiny is a proof for the fact, that
Is it always possible to go beyond any limits,
That the boundaries remain for those who create
them themselves!
The story of the Burda Media publishing house —
is a story of success of the woman who wasn’t
afraid to dream!
Германия Польша Португалия
• Burda Moden magazine
appeared for the first time
in 1949 in edition of
100 000 copies and
already, 1965 it had
edition of one million
copies
• in 1979 the number was
more
than 2 000 000.
• In 1987 the magazine was
published in Russian in
Soviet Union, and it was
the first magazine,
dedicated to the western
and world fashion.
Венгрия
США Финляндия Чехия
Бразилия Франция Германия
Турция Италия
Today the Burda Style magazine is
published in more than 20 countries
The first cover of the
Burda magazine,
1950
For 70 years, the magazine Burda inspired dresses and women all over the world.
The Burda Style magazine
is unique and has no analogs in the whole world. With its
help any woman can make her wardrobe look stylish
and modern, as all the models in the magazine
correspond modern world fashion trends.
frequency:
circulation:
volume:
price:
Price of advertisement on 1/1 printed side:
One issue coverage:
*MMI Ukraine 2014/2 + 2014/3; age 16-65
Ralph Lauren
Her motto:
IT IS BETTER TO STAND OUT FROM THE CROWD THAN TO LOOK THE SAME
114,2 (Conv.Index)
Completely agree with the statement Cover Cover
% Affinity Index
Like to create clothes themselves 44,69 0,66 122,5 I always look for new ideas for my home 56,05 0,66 122,5 It is important for me to look fashionable 76,41 0,6 111,3
It is important for me to look spick and span 58,16 1,08 198,9
I try to get with the latest trends in fashion 44,69 0,66 122,5
*MMI Ukraine 2014/2 + 2014/3; age 16-65
Women with career as a priority — 64%
Women with family as a priority — 60,5%
AGE 25-55 years, representing 76,3 % of thee audience
financially cashed-up and independent (cashed-up, highly well-off)
67,1% of the audience
have high education 55,5 % of the audience
*MMI Ukraine 2014/2 + 2014/3; age 16-65
Readers’ audience of the Burda Style magazine in Ukraine
age Cover Cover% Affinity Index
Women at the age of 25 -40 31 700 58 102
Women at the age of 41 – 54 29 430 76 136
FINANCIAL STATUS
Well-off 42 500 60 107
Medium 31 790 77 137
SOCIAL STATUS
Entrepreneurs 3 580 63 112
Housewives 8 910 81 145
Socecialists 21 350 84 150
MMI Ukraine 2014/2+ 2014/3; age 16-65
Interests of the Burda Style reader
* MMI Ukraine 2014/2 + 2014/3; age 16-65
Affinity Index
293
281
241
213
188
185
174
170
126
111
Family, children
Fashion, clothes, shoes
Спорт, фитнес
Education
Cosmetics, haircare
Travelling and rest
Cooking
Health
Economics, business, finance
Technics, electronics, communication
1
2
4
BURDA ACADEMY
MAGAZINES AND SPECIAL ISSUES
98 000 READERS
VK: 118 (new)
Facebook: 1506 (245% growth) Electronic address base
SEWING BOX
BRAND & CLIENTS
ORIENTED
Burda Academy – is a community, where it is possible not only to
learn sewing, creating fashionable accessories, jewelry, elements
of home décor, but also to meet new interesting people with
common interests.
Audience: women 16-50 (the core 25-40).
Key directions:
• Fit and sewing
• Interior decor
• Self-made dolls
• Felt and thick felt
• Knitting
• Image
To get more information and to take the course (095) 273-56-77
• Аself-made toys
• Scrapbooking
• Style
• Jewelry
• Embroidery
• Children crafts
Peculiarities:
• The fit and sewing course covers all basic sewing topics in general, using
patterns not only from Burda Style magazine
• The course is optimized for students with different level training
• Each student receives the Certificate of the graduate at the end of the
course
• Possibility to buy a gift certificate for the course and master-classes
Burda Academy appeared in Ukraine in summer 2014 in Kyiv.
The corresponding format is successful in many countries
(Portugal, Russia, Brazil).
Magazine issue description coverage on-sale date
Burda Knitting Knitting 6 300 01.04.15
Burda Sewing academy Sewing with patterns 13 000 15.01.15
Burda Plus Fashion for fatties
spring-summer
Sewing with patterns
15 500 01.02.15
Burda Easy and fast way to sew
spring-summer
Sewing with patterns
15 000 10.01.15
Burda Plus Fashion for fatties
autumn-winter
Sewing with patterns
15 500 01.09.14
Burda Easy and fast way to sew
autumn-winter
Sewing with patterns
12 200 01.10.15
Burda Kid’s fashion Sewing with patterns 13 000 10.10.15
Burda Knitting Knitting 6 000 28.10.15
Burda Vintage Sewing with patterns 8 000 November/Dece
mber
Special Burda issue «Creazion»
Burda Creazion 01 Knitting 7 000 14.04.15
Burda Creazion 02 Knitting 8 500 15.06.15
Burda Creazion 03 Knitting 7 000 25.08.15
Burda Creazion 04 Knitting 8000 19.10.15
Burda Creazion 05 Knitting 8000 14.12.15
Magazine issue
number
Date of booking/cancellation
Date of material delivery
On-sale date
02/2014 29.12.2014 08.01 30.01
03/2014 29.01 05.02 27.02
04/2014 26.02 05.03 27.03
05/2014 26.03 02.04 24.04
06/2014 30.04 07.05 29.05
07/2014 28.05 04.06 26.06
08/2014 25.06 02.07 24.07
09/2014 30.07 06.08 28.08
10/2014 27.08 03.09 25.09
11/2014 01.10 08.10 30.10
12/2014 29.10 05.11 27.11
01/2015 26.11 03.12 25.12
advert size cut size PRICE (UAN)*
1/1 page 215x267 мм* (+5mm bleed) 30 200
4th cover 215x267 мм (+5mm bleed) 39 450
3d cover 215x267 мм (+5mm bleed) 32 100
2nd обложка 215x267 мм (+5mm bleed) 36 700
1/2 page (vertical) 103х267 мм (+5mm bleed) 18 850
1/2 page (horizontal) 215х133 мм (+5mm bleed) 18 850
1/3 page (vertical) 73х267 мм (+5mm bleed) 14 600
1/3 page (horizontal) 215х87 мм (+5mm bleed) 14 600
addition to price for selling - 15%
special advertisement – upon the
request
* Prices without VAT
TECHNOLIGICAL REQUIREMENTS!
BURDA UKRAINE
01033 Kyiv, Vladimirskaya St. 101,
Bld 2, 4th floor
Telephone.: +38 (044) 490 83 63
Fax: +38 (044) 490 83 64
www.burda.ua
SVETLANA SOVINSKAYA
Leader of advertising sales managers group
ULYANA STEPNOVA
Advertising manager