aerva pp case studies in action 2010
Post on 14-Sep-2014
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www.aerva.com
Content Management Platform
Interactive Experiences for your Audience and Sponsors
Inform anywhere
Sharing pictures and text
Enhance discussions
Live room and Web polls 3
Single Platform For All Three:Digital Signage + Mobile + Social Media
Aerva (AIR-va) powers technology to engage, entertain and inform your audience with real-time interactivity and Social Media networking between any display and any mobile phone.
For several years, with clients around the world, Aerva’s secure, scalable, and easy to use platform allows unlimited creativity to maximize campaigns, events, and long-term installations.
Company Confidential 5
Aerva Customer Sampling
1. Social Networks and Events Yahoo VIP event, Ogilvy, Advertising
Week
2. Retail Networks ViuOne Mall Network, Irish Post Office
3. Outdoor Networks Kodak in Times Square, Fountain
Square
4. Security & Information Networks Ericsson, Boston University, US Navy Company Confidential 6
A) Live Sharing: User Generated Content
Apps:
Pic2Screen, Txt2Screen
Usage:
“Close the loop” to and from phones and signage, calls to action, solicit feedback, listen, provide immediate response, sponsored entertainment, …
Benefits:• Immediacy & feedback• Usage data• Ease of setup and usage• All web-based administration• System & Human-moderation
Txt2Screen and Pic2Screen at Boston Mayor’s community event
Instantly share text and pictures from any mobile phone and the Web to any and all displays. Return back custom text to their phones.
Company Confidential 7
B) Active Participation: Mobile Voting
Engage your audience with sponsored poll questions they answer with any mobile phones ... and then see live results on any displays.
Audience Voting live at the Battle of the Tech Bands
Apps: Poll2Screen
Usage: Focus attention, solicit feedback, immediate response, entertainment,call to action back on their phones
Benefits:• Instant feedback• Auto listen and answer• Live analysis of community• Use their own mobile device• Automated or moderated
Company Confidential 8
C) Engaging the Crowd with Social Networking
Twitter providing feedback next to video
“Widgets” are our Apps:RSS , Twitter, flickr, YouTube, Wiki, etc.Sponsor messagesVideo feeds
Usage:Listen to your community, mass communication, calls to action, generate revenue with branded entertainment
Benefits:• Network effect of the crowd• Direct action by many viewers• Familiar interface and usage• Immediate action and feedback
Include your existing community conversations from the event and the Web with the latest Social Media services.
Company Confidential 9
Easy, Drag-n-Drop Content Management
Company Confidential 10
Times Square, NYC
Objective: Allow User Generated Content (UGC) and User Controlled Content (UCC)to draw attention to the brand
Display: Kodak LED in Times Square
Implementation:• Digital signage engine• Mobile interactivity for Pic2Screen• User-submitted images via email • User-triggered via SMS• Photo Moderation Web Interface• Network management
Results:• Highly engaged viewers on location in Times Square • Invaluable brand building for Kodak• Award winning deployment
Company Confidential 11
Times Square, NYC
Company Confidential 12
Cincinnati, Ohio
Objective: Create a thriving and fun downtown whilegenerating revenue.
Display: 28 feet x 42 feet outdoor LED
Implementation:• Digital signage engine• Mobile interactivity for Pic2Screen• Integration with Clear Channel Ad engine• Aerva Cloud Network management
Results:• 3CDC generating revenue from ads• Mobile apps inspire sponsorable events• Increased foot traffic into downtown
Company Confidential 13
Engagement across Media: in Venue, in Bars, on TV, on the Web
Company Confidential 14
Management across Locations
Company Confidential 15
Objective:
Engage Yahoo! top advertising clients
Demo multi-media capabilities.
Implementation:
• Digital signage engine to drive all displays on-site
• Cloud computing backend with event day backups
• Content management of Yahoo-branded assets
• Mobile apps: Txt2Screen, Mobile Sweepstakes
• Social Networking Widgets: custom flickr
Results:
• Highly engaged customers with relevant experience
• Exposure of Yahoo! Brands like flickr and Y! Mobile
VIP Event
Company Confidential 16
Objective: Attendee interactivity and
dynamic agenda scrolling for crowd control
Implementation:5 days, 6 venues, multiple
events using all widgets
Results:• Happy Sponsors and measurable user engagement • 1,500 live votes in 10 minutes at Battle of the Ad Bands!
6th Annual Conference
Company Confidential 17
Bars and Restaurants
Objective: Create an engaging environment in sports bars
Implementation:• Mobile apps (Voting on MVP of a
Game,Txt2Screen, Pic2Screen)• Digital signage engine• Reporting/Auditing • Network management Results:• Highly engaged patronage• Sales uplift • Sponsorship and ad revenues• Increased customer interactions
Branded “hang man” game keeps patrons engagedto increase dwell time and purchasing
Company Confidential 18
ViuOne Mall Network - South America
Objective: Active ad loops with shopper info
Implementation:• Digital signage engine in portrait mode• Remote display control (ON/OFF, volume)
via RS232• Ad reporting engine• Local weather, news and Spanish
language support• Network management in the cloud
Results:• Easy and frequent management of ads• Control of screen remotely via web browsers• Rapid expansion across Central America
Company Confidential 19
AerWave: Proven Platform for Digital SignageSoftware that is powerful, simple-to-use, cost-effective
• Ease-of-use: Web-based, manage any screen, anywhere in the world
• Any Content: Audio, video, text, image, TV, RSS, Flash, Tickers and Rolls
• Any Scale: Manage one screen or thousands• Any Layout: Multiple windows, portrait, landscape,
4:3, 16:9 or custom aspect ratio, low or full HD• Eco-friendly, energy Saving: Turn ON/OFF
remotely devices/displays using “Green” RS232 • Any number of users: Unlimited users can
manage entire network• Server-driven: Fast, low-cost deployment of
content and system software from central servers• Wireless Interactivity & Social Media built-in:
SMS (texting) & social media with screens (& Apps)• Any schedule: Dayparting, calendaring• Secure, robust, firewall-friendly and proven in
the market since 2003
Company Confidential 20
