African Muzik Magazine Awards (AFRIMMA)What is AFRIMMA?

• The 2nd Annual African Muzik Awards is one of the most significant & impactful events in the music community within recent years

• The global reach of this awards ceremony offers an incredibly unique avenue for anyone connected to or interested in the music, artists, movement & community

• AFRIMMA is the sole awards ceremony that caters to all African musical genres including but not limited to: Afrobeats, Assiko, Bongho, Cecale, Funana, Genge, Highlife, Lingala, and Soukous

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African Muzik Magazine Awards (AFRIMMA)Location

• The Black Academy of Arts & Letters in the heart of downtown Dallas, TX• Immediate access to the Dallas Convention Center & The Omni Hotel• Venue is strongly supported by African & African American communities in Dallas

& is well known for its African culture, music, and arts following

When

• October 10th, 2015• Starts at 7pm

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Digital & Social MediaEndless Opportunities

• Intriguing opportunity to relate with & capture an amazingly expansive regional, national & international audience via the social network reach that AFRIMMA boasts

• We have an unique ability to create personalized asset opportunities to sync with the various objectives and needs of sponsors

• Facebook: With a 27 million Post Reach and 4.7 million daily engagement the week of July 21-27, 2015 - this sponsorship platform has the ability to reach a massive & targeted audience on a global scale

* Likes by people in U.S.

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Extended Social Media Reach (via Artists)Our content will be filled with and supported by well-known, influential artists that offer impressive social media reach

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Anderson Obiagwu: FounderAnderson or as his friends call him, “Big A”, is alsothe founder and publisher of African MuzikMagazine, which he has dedicated to showcasemodern African music. As the #1 portal forcontemporary African music, African MuzikMagazine digital assets are giving voice to manyvibrant and passionate African artists.

Unveiling one of the most important events inAfrican Music, the inaugural African MusicMagazine Awards show in 2014 (AFRIMMA) tookplace in Dallas. In order to authentically celebrateAfrican Muzic & culture, the show featureddozens of internationally admired musicians andartists. With over two hours of live performances,the show received international acclaim. This year,“The show will feature even more stars andperformances” says Anderson.

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Vanessa Mdee – Nominee Best Female Artist: East and Humanitarian Artist

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Global Engagement

Becca, Nominee Best Female Artist, West Africa

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Key Facts / DemographicsAfrican Immigrants

• 49% of African immigrants hold a college degree

• 41% of African immigrants own a home

• Texas has the 3rd largest African population in the U.S.

• 2014 U.S. trade with Africa = $156 Billion

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AfricanImmigrants

African Americans

Global Audience

Well-educated, professionals / entrepreneurs with strong ties to

homeland traditions & values. Higher percentage of degrees & home ownership

than the U.S. national average

Broad, American, audience with high brand loyalty & very strong interest in

music, video content and social media. Largest segment is Female / ages 18-35

Global followers via social media especially Facebook. Weighted

towards Sub-Saharan Africa & Europe. Music lovers and trend

setters/followers

Audience Distribution & Insights

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Understanding the Audience / OpportunitiesAfrican-Americans Show More ‘Love’ to Brands Than Caucasians African-Americans are among the most brand-loyal consumer segments in the country, especially when compared to Caucasian consumers.

• Emotional Attachment™ (EA) can boost revenue (those highly attached to a brand contribute 43.7% more revenue to a brand)

• EA affects levels of media engagement (40% more viewing & intensity of viewing)• EA sparks positive social chatter (highly attached consumers are 43% more likely to talk about

products and services to friends and family via social channels)• EA finds and quantifies media properties with "buying pockets" (consumers who are receptive

to ads and engaged makes them 3x more likely to buy the brands)Source: Marketwire, 8/15/2012. NewMediaMetrics: a strategic marketing optimization company, quantified the Emotional Attachment™ to brands and media and found that African-Americans were more attached to most brands than Caucasians.

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Understanding the Audience / OpportunitiesAfrican-Americans Are More Attached & Loyal to Digital / Social Media

Digital & Social Media Loyalty A-A Adults 18-54 Caucasian Adults 18-54

Social Networking Sites (e.g. Facebook) 26.9% 17.8%Videos / texts on cell phones or small mobile devices 26.0% 15.3%

Videos / texts on a larger device (e.g. iPad) 23.7% 13.1%Netflix 28.8% 27.3%Hulu 21.9% 18.5%Twitter 23.5% 14.8%YouTube 49.2% 43.1%

Source: Marketwire, 8/15/2012. NewMediaMetrics: a strategic marketing optimization company, quantified the Emotional Attachment™ to brands and media and found that African-Americans were more attached to most brands than Caucasians.

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Events Schedule• September 17 – 21

• AFRIMMA Awards Pre-Party and Workshop in Botswana, Africa. Hosted by the government of Botswana

• October 9• Artists Arrival, Press Conference, Meet and Greet Session and

Sound Check• AFRIMMA Awards Pre Party at Villa Lounge in Addison

• October 10 • Awards show at The Black Academy of Arts and Letters, Dallas• Red Carpet begins at 6pm• Opening of show at 8pm

• October 11• Post Party and Comedy Show at Swayz Ballroom and Events, Dallas

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Best Newcomer nominee Kiss Daniel

Nominees: Artist of the Year Inspirational Song Transformational Leadership Award

Flavour(Nigeria)

Bracket ft. Diamond & Tiwa Savage – Alive (Nigeria & Tanzania)

Kingsley Kuku(Nigeria)

Diamond Platnumz(Tanzania)

Irene Ntale – Woman (Uganda)

Ian KhamaPresident of Botswana

Sarkodie(Ghana)

Sarkodie ft. Castro –Adonai (Ghana)

AFRIMMA Best Humanitarian Artist

Cassper Nyomvest(South Africa)

Jose Chameleon –Bwerere (Uganda)

Sound Sultan (Nigeria)

Davido(Nigeria)

Psquare ft. Dave Scott –Bring It On (Nigeria)

Vanessa Mdee(Tanzania)

Fally Ipupa(Congo)

Eddy Kenzo – Be Happy (Uganda)

2face(Nigeria)

Eddy Kenzo(Uganda)

Leadership in Music Award

Lady Jaydee(Tanzania)

Wizkid(Nigeria)

Awilo Logomba(Congo)

Wax Dey(Cameroon)

Yemi Alado(Nigeria)

Legendary Award Buffalo Soldier (Zimbabwe)

Bucie(South Africa)

Youssour N Dour (Senegal)

Judith Sephuma(South Africa)

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Davido

VanessaMdee

Eddy Kenzo

YemiAlade

Best Male West Africa

Best FemaleWest Africa

Best Male East Africa

Best Female East Africa

Best Male Central Africa

Best Female Central Africa

Best MaleSouthern Africa

Best FemaleSouthern Africa

Davido (Nigeria) Yemi Alade(Nigeria)

Eddy Kenzo(Uganda)

Khadija Kopa(Tanzania)

Fally Ipupa (DRC) Arielle T (Gabon) Aka (South Africa)

Bucie (South Africa)

Serge Beynaud(Ivory Coast)

Wiyaala (Ghana) Jaguar (Kenya) Aster Aweke(Ethopia)

Yuri Da Cunha (Angola)

Coco Argentee(Cameroon)

Zeus (Botswana) Toya De Lazy (South Africa)

Wizkid (Nigeria) Tiwa Savage (Nigeria)

Diamond Platnumz(Tanzania)

Victoria Kimani (Kenya)

Fabregas (Congo) Betty Akna(Equitorial Guinea)

Cassper Nyomvest(South Africa)

Ice Queen Cleo (Zambia)

Sarkodie (Ghana) Viviane Chidid(Senegal)

Bebe Cool (Uganda)

Vanessa Mdee(Tanzania)

Nelson Freitas (Cape Verde)

Lady Ponce (Cameroun)

Slap Dee (Zambia) Busiwa (South Africa)

Flavour (Nigeria) Teeyah (Ivory Coast)

Jackie Gosse(Ethopia)

Juliana Kanyamozi(Uganda)

Ferra Golla(Congo)

Yola Semedo(Angola)

Stunner (Zimbabwe)

Lizha James (Mozambique)

Carlou D (Senegal) Becca (Ghana) Ali Kiba (Tanzania) STL (Kenya) Coreon Du (Angola)

Laurette Le Perarle(DRC)

The Dogg(Nambia)

Samantha Mogwe(Botswana)

Olamide (Nigeria) Almok (Tongo) Dynamq (Sudan) Irene Ntale(Uganda)

Jovi (Cameroun) Mani Bella (Cameroon)

Donald(South Africa)

Stonebwoy(Ghana)

Youssoupha (DRC) Vee (Botswana)

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Ali Kiba

Tiwa Savage

Best African Group

Crossing Boundaries w/Music Award

BestDancehall Artist

Best Dance in a Video

Best Gospel Artist

Best Traditional Artist

Best Newcomer

Best Video Director

Psquare(Nigeria)

Fuse ODG (Ghana)

Stonebwouy(Ghana)

Lil Kesh ft. Olmaide, Davido - Shoki(Nigeria)

Sammy Okposo(Nigeria)

Flavour(Nigeria)

Kiss Daniel (Nigeria)

Moe Musa (Nigeria)

Bana C4(Congo)

Wale (Nigeria)

Timaya(Nigeria)

Toofan – Orobo(Togo)

Nikki Laoye(Nigeria)

Kwabena Kwabena(Ghana)

Pappy Kojo(Ghana)

Godfather(South Africa)

Toofan(Togo)

Knaan(Somalia)

MC Norman (Uganda)

Sauti Sol – Lipala(Kenya)

Soweto Gospel Choir (South Africa)

Dobe Gnahore(Ivory Coast)

Korede Bello (Nigeria)

Clarence Peters (Nigeria)

Sati Sol (Kenya)

Nneka(Nigeria)

Wax Dey(Cameroon)

Fabregas – Mascara (Congo)

Uche Ag (Nigeria)

Lady Smith Blackmanzo(South Africa)

Lil Kesh (Nigeria)

Patrick Elis (Nigeria)

B4(Angola)

STL (Kenya)

Dr. Jose Chamelson(Uganda)

Diamond and Flavour – Nana (Tanzania & Nigeria)

No Tribe (Ghana)

Mrisho Mpoto(Tanzania)

Mz Vee(Ghana)

Klasszik & JKP STUDIO (Angola)

Black Motion (South Africa)

Asa(Nigeria)

Shatta Wale (Ghana)

Os DeTroia(Bella)

Icha Kavons(Congo)

Tunakie(Nambia)

Fabregas (Congo)

Justine Campos (South Africa)

R2bees (Ghana)

Jidenna(Nigeria)

Patoranking(Nigeria)

Serge Beynaud –Okenikpin(Ivory Coast)

Ntokozo Mbambo(South Africa)

Soweto Gospel Choir (South Africa)

Ommy Dimpoz(Tanzania)

Ogopa DJs(Kenya)

Magic System (Ivory Coast)

Tinnie Tempah(Nigeria)

Buffalo Soldier (Zimbabwe)

Olamide – ShakitiBodo (Nigeria)

Willy Paul (Kenya)

Bebi Philip(Ivory Coast)

Phamous Fims(Ghana)

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Best DJ Africa Best African DJ USA Video of the Year Music Producer Year Best Dance Group Best Rap Act Best Collaboration Song of the Year

J Jimmy Jatt(Nigeria)

DJ Dozzie Ross (Nigeria)

R2bee’s – Lobi(Ghana)

Don Jazzy (Nigeria)

CEO Dancers Sarkodie(Ghana)

Harrysong X Kcee X Iyanya – Feel It (Nigeria)

Wizkid – Ojuelegba(Nigeria)

DJ Exclusive(Nigeria)

DJ Amin (Ethopia)

Wizkid – Ojuelegba(Nigeria)

Shizzi(Nigeria)

Unique Sliver Dancers Aka (South Africa)

J Martins ft. Kofi Olomide – Dance for Me (Nigeria & Congo)

Korede Bello –Godwin (Nigeria)

DJ Joe Mfalme(Kenya)

DJ Dee Money (NG/US)

Flavour – Golbie(Nigeria)

Killbeatz(Ghana)

Level 5 Olamide(Nigeria)

Aka ft. Buma Boy, Da L E S & J.R – All Eyes On Me (South Africa & Nigeria)

Lil Kesh ft. Olamide, Davido – Shoki(Nigeria)

DJ Cndo(South Africa)

DJ Ecool(Nigeria)

Diamond ft. Flavour –Nana (Tanzania)

Oskido(South Africa)

Imagineto Dance Company

NGA (Angola)

Toofan ft. DJ Arafat –Apero (Togo & Ivory Coast)

Stonebwoy fr.Sarkodie – Baafira(Ghana)

DJ Black (Ghana)

DJ Ebou(Gambia)

Tiwa Savage – My Darling (Nigeria)

Nash Wonder (Uganda)

D3 Dancers Octopizzo(Kenya)

Stanley Enow ft. Sarkodie – NjamaNjama Cow Remix (Cameroon & Ghana)

Roberto – Amarula(Zambia)

DJ Crème de la Crème (Kenya)

DJ Shinski(Kenya)

Bebe Cool – Love YouEveryday

Sheddy Klever(Tanzania)

Phyno(Nigeria)

Psquare fr. Don Jazzy – Callabo (Nigeria)

Diamond Platnumz –Nimpata Wapi(Tanzania)

DJ Shiru(Uganda)

Juliana Kanyomozi –Woman (Uganda)

Legendary Beatz (Nigeria/UK)

Cassper Nyomvest(South Africa)

Diamond ft. Flavour –Nana (Tanzania & Nigeria)

Sauti Sol – Sura Yako(Kenya)

Aka – Congratulate (South Africa)

DJ Breezy (Ghana)

M.I (Nigeria)

Cassper Nyomvest –Doc Shabaleza(South Africa)

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Promotional Video:

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Click to play or link: https://youtu.be/71wzVJGy5EI

For More Information about Sponsoring:

African Muzik Magazine, The AFRIMMA Awards, including our year around digital and event assets please contact:

Larry Weillarry@thesponsorshipguy.comwww.thesponsorshipguy.com214-799-0051

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