ag media environment may2009
TRANSCRIPT
March 2008Go Niche
Copyright 2008 John Blue, Truffle Media Networks, [email protected]
1
Media in Ag: Create, Produce, Share
May 2009
John [email protected]
http://www.linkedin.com/in/johnblue
http://twitter.com/TruffleMedia
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
3
SwineCast ???? INTakeMag
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
4
Message
Message recall survey
SwineCast ecosystem
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
6
Media environment 10 years ago
•TV, Radio, Print
•Yesterday's media was structured around other people deciding what, when, how, and where media was consumed.
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
7
Today’s media and communications environment
•On demand cable TV, satellite TV, satellite radio, streaming audio via the internet, web sites, Google, Yahoo, Tivo, Podcasting, social tools.
•These are some of the media sources relevant to our customers.
•Today's media is about enabling the consumer to choose what, when, how, and where media will be consumed.
•The new focus is personal controlled media creation and consumption; like podcasting, video casting, sharing, group participation.
•These media provide direct connections between the creator and audience. Many also allow multi directional sharing/feedback.
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
8
Create your own stuff and immediately share it!
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
10
Ag print, radio, TV still traditional…
Why?
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
11
The Truffle show series, building community of people
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
12
How many of you belong to a social network?
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
13
What is a social network?
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
14
Delivering focused video content
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
15
Being on site talking with people
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
17
Providing community updates
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
18
Providing community updates
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
19
Providing community updates
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
20
Running on…Create Actionable Info
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
23
Running on…Sharing
This is two way
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
25
Future?Chris Brogan says "Blogging and social media and all these whiz-bang tools don't sell things. People sell things. People who know how to sell things sell things."
Chris also mentions "This social media stuff is great, but it's a set of tools, so you've gotta pull out of the "yippee! hooray!" cloud for a bit and look at basic selling mechanisms."
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
26
Future?
Always: Keep connected, listen, learn, and share. Rinse and repeat.
Get Christopher S. Penn's Twitter Power Guide ebook http://tinyurl.com/TwitterPowerGuide
Get connected, for free, to Chris Brogan, social and new media connector. You can pay for Chris' time or, as he puts it, "You can get it all for free on my blog."http://ChrisBrogan.com/
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
27
Future?Podcampshttp://PodCamp.org/
There is one in AZ November 14-15, 2009!
BarCamps http://BarCamp.org/
Social Media Clubhttp://SocialMediaClub.org/
Podcasting News http://www.podcastingnews.com/
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
28
Sample niche podcasts•Marketing over coffee• http://www.marketingovercoffee.com/
•Weekly quick hit by those on the ground around social media, blogging, marketing, podcasting, advertising, un-conferences
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
29
Sample niche podcasts•Financial Aid Podcast• http://www.financialaidpodcast.com/
•Show series specifically to help people discover financial aid for college. Before you need it! And its entertaining!! Who said the FAFSA is boring?
March 2008Go Niche
Copyright 2008 John Blue, Truffle Media Networks, [email protected]
30
Media in Ag: Create, Produce, Share
May 2009
John [email protected]
http://www.linkedin.com/in/johnblue
http://twitter.com/TruffleMedia