agc 4.23.14
TRANSCRIPT
Avoid…Social Media Overload!
5 Steps toward REAL RESULTS from your social media marketing.
Step One: Stop Being a Jack of All Social Media Sites, Master of
None.
Prioritize
• Website
• Google+ (Marketing)
• Facebook (Customer Service)
• LinkedIn (Sales)
• eMail / Blog (Marketing)
Prioritize
• Website
• Google+ (Marketing)
• Facebook (Humanize & Customer Service)
• LinkedIn (Sales)
• eMail / Blog (Marketing)
Prioritize
• Website
• Google+ (Marketing)
• Facebook (Humanize & Customer Service)
• LinkedIn (Sales)
Get Introduced to Decision Makers
Step Two: Mobilize Your Site
Step Three: Create Social Proof
Social Proof
• LinkedIn Recommendations
• 3rd Party Reviews
• Website Case Studies
Social Proof (Action)
• Request three LinkedIn Recommendations
• Quality over Quantity
• Custom email
Social Proof (Action)
• 3rd party reviews
• Thumbtack
• bbb
• Ask champion customers
Social Proof (Action)
• Website Case Studies
• Use Before/Afters
• Drop names
Step Four: Create Compelling Content
Compelling Content
• 5 FAQs from Customers
• Use Bullets
• In the Trenches
• Brainstorm ideas with your team
• Don’t phone it in…
Compelling Content (Action)
• 3 Categories?
• 2-3 Catchy Titles?
• Who can write in your org?
• Do you have a blog? (wordpress.org)
Step Five: Stick to the Process
Thank you!
•www.ebootcamp.com
•855-eboot-now
•Afternoon Session!
•I’ll be around to sign books