agencies: are you failing because you do not value you client's employment brand? alan whitford...
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Presented by Alan Whitford and Martin Dangerfield at the UK Recruiter Recruitment Industry Conference in November 2012TRANSCRIPT
Abtech Partnership
The Recruitment Industry Conference
7 November 2012#RECNET
Alan Whitford - Abtech PartnershipMartin Dangerfield - Symantec UK
Abtech Partnership
Why Alan?
• Over 25 years experience in recruitment and in the start-up and expansion of high technology businesses in Europe
• Provide strategic and practical insights to the automation and web-enablement of Human Resource and Recruitment Process activities throughout Europe
• Clients include Times 500 companies and software and services vendors in the Human Resources and e-commerce arenas
• Founder of RCEURO, web portal for the European recruitment industry
• Published in a number of on-line and off-line media covering technical and strategic issues around HR, technology, social media and business
• Lead training programmes on the use of social media and networking tools
• Founding board member of HR-XML Consortium European Chapter
• Chair of the highly successful Social Recruitment Conference serie
Abtech Partnership
Why Martin?
★ Highly experienced recruitment professional with extensive experience of talent attraction, people and business management within the IT, Outsourcing and technology markets.
★ An industry wide reputation for thought leadership, best practice, service innovation and creation of client led recruitment services
★ Martin embraces a technology based approach utilizing the latest in candidate assessment tools and psychometric profiling techniques.
★ Currently managing a pan-EMEA recruitment team operating in 28 countries
★ Martin is involved with brand development, operational effectiveness and the candidate experience
★ Martin is an avid blogger combining views on the recruitment industry with life experiences.
★ When not in the office, delivering recruitment strategy or public speaking he can be found on a train
Abtech Partnership
What Do You Think?
Agencies:
Are you failing because you do not understand your client’s
employment brand?
Abtech Partnership
What is Employment Brand?
• How an organisation markets what it has to offer to potential and existing employees
• A set of attributes and qualities, often intangible, that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform best in its culture
• A strong employer brand should connect an organisation’s values, people strategy and HR policies and link to the company brand
• Source: CIPD Guide on Employer Branding
Abtech Partnership
Re-Employment Brand
Abtech Partnership
Who Is In Control Of Your Brand?
• I’ve got a simple idea
• Why doesn’t the recruiter (agency) just inform the candidate when a prospective employer rejects their application?
• I’d like to hear from recruiters when my application is rejected - so I know which job prospects are still active - and which are dead
• I could learn - to be more successful going forward
• What went wrong?
• How do I improve?
• Maybe I finished 12th in a field of 10 - but there is another round coming in the future?
• What did the Employer really think of me?
• What do I really think about the employer?
Edwin’s Lament = Bad Employer Brand
Abtech Partnership
End To End Employment Branding
• Employment brand is defined by the candidate and employee experience
• Develop a true employment value proposition
• Deliver the complete brand experience
• Attraction
• Selection
• Onboarding
• Career Progression
• Leaving
• Returning
Abtech Partnership
Implementing And Applying The Results
• Deliver a consistent candidate and employee journey
• From initial attraction, engagement to induction, on-boarding and career development
• Develop referral culture
• Make sure that the ‘boomerangs’ are included
Abtech Partnership
Managing Communications
• How does the emerging phenomena of social networking sites and communications tools such as LinkedIn, FaceBook and Twitter change the way we stay in touch with colleagues, business targets and possible employers?
• Do we have to communicate differently with the five generations in the workplace?
• What affect do new mobile technologies such as the iPhone and apps have on the way that we all consume and share information?
• And finally, what the heck are ‘They’ Saying about you?
Abtech Partnership
THANK YOU!!
Let’s Talk
Abtech Partnership
Contact
Contact Information:
Tel: +44 (0)7971 864620
Twitter:
@alanwhitford
@rceuro
Site: www.RCEuro.com
Founder: Alan Whitford
Abtech Partnership
Contact Martin
★ Martin Dangerfield
★ Tel: +44 7875 021005
★ www.martindangerfield.com
★ Twitter: @mdangerfield