agency benelux presentation

Talent Solutions

Media Solutions Overview

Agency presentation

©2012 LinkedIn Corporation. All Rights Reserved.

July 2013

Facts and Trends

In 2012 and 2013 small growth of European workforce and 2014-

2045 decreased workforce (due to aging and dejuvenation)

Flexibility of workforce: job

secureance makes it more time intensive to get candidates to move

Expected bottleneck industries

(up to 2016) are healthcare, engineering and scientists

Recruiters are overloaded with resumes, but companies struggle

to find quality candidates

Employer branding critical to hiring success

83% Agree that employer brand

has significant impact on

ability to hire great talent

3 http://lnkd.in/stateofeb

http://lnkd.in/stateofeb

1. Utilizing social and professional networks

2. Finding better ways to source passive candidates

3. Upgrading employer branding

< 1,000 Employees

> 1,000 Employees

4

Prioritization of employer brand

69% Agree that employer

brand is a top priority

for their organization

67%

70%

67%

78%

< 500 Employees

501-1,000 Employees

1,000-10,000 Employees

> 10,000 Employees

Top 3 long-term trends in recruiting

professionals

1. Utilizing social and professional networks

2. Upgrading employer branding

3. Finding better ways to source passive candidates


It’s top of mind for companies large and small


And industry leaders are spending accordingly

91% Companies that are spending

more or the same on employer

brand in 2012 compared to 2011

51% 40% 9% Spending More Spending Same Spending Less

1. Increased belief in the impact of employer brand 49%

2. Need to raise general awareness 48%

3. Difficulty recruiting quality candidates 47%

4. Increased competition 37%

5. Difficulty recruiting candidates in specific sectors 32%

Why spend more on employer brand?

5 http://lnkd.in/stateofeb


TALENT SOLUTIONS

What is the value of having an

Employer Brand?

©2012 LinkedIn Corporation. All

Rights Reserved. 6

TALENT SOLUTIONS

The LinkedIn Hiring Solutions Insights Team conducted 7,250 online

surveys of LinkedIn members worldwide

TALENT SOLUTIONS

Stronger Employer Brands financially contribute to the

bottom line

Source: LinkedIn July survey of over 4,700 talent acquisition decision-makers across 15 countries

28% lower

turnover rate

~2X lower cost

per hire

TALENT SOLUTIONS

TALENT SOLUTIONS

How can you help your clients

effectively socialize its

Employer Brand on LinkedIn?


Rights Reserved. 10

TALENT SOLUTIONS

What is LinkedIn?

SOCIAL MEDIA

MOBILE

JOB POSTING Job Posting

SEO

Job Posting EMPLOYMENT

BRAND

TALENT INTELLIGENCE

TALENT SOLUTIONS

Let’s Surface Your Biggest Recruiting Challenges

Understand Your clients target

audience

Measure

Results

Position Your clients company as

an “employer of choice”

Engage top talent

How LinkedIn helps

Recruitment

Insights

Career Pages

Work With Us Ads

Recruitment Ads

Recruiter

Jobs Network

Jobs For You

Talent Direct

Usage reports & metrics

Campaign analysis

Best Practices for Finding & Hiring Talent on LinkedIn

TALENT SOLUTIONS

Attracting & engaging talent

TALENT SOLUTIONS

LinkedIn’s Talent Pool: the best active and passive

candidates

14

<20% Active

>80%

Passive

200M+ members

TALENT SOLUTIONS

Members see personalized jobs every time they log in

Erica Robertson

Your ideal passive

candidate

software engineer

Nspyre

software engineer

software engineer

Juniper Networks

LiveOps

software engineer

Senior

©2012 LinkedIn Corporation. All Rights Reserved. 15

TALENT SOLUTIONS

IT Administrator

Business Operations

Financial Analyst

Facilities Manager

Marketing Director

Sponsored Jobs give your most important roles a

little extra exposure.

Sales Operations Software Engineer

Sales Manager

Senior Engineer

TALENT SOLUTIONS

LinkedIn Sponsored Jobs Get more applicants for your most important roles

LinkedIn Confidential ©2012 All

Rights Reserved

LinkedIn automatically

displays your job to relevant

candidates

You control how often

your job appears here

TALENT SOLUTIONS

Bring the power of LinkedIn’s targeting and passive

talent to pay per click

1

3

2

On the LinkedIn homepage

On the Job Search page

In the member’s email inbox

TALENT SOLUTIONS

Employee networks are used to spread a positive

message amongst like-minded talent

19

TALENT SOLUTIONS

…and personalised careers information is

served up to provide a custom experience

Marketing Supply

Chain

Custom Recruitment Message

Custom Banner Graphic

Relevant Jobs

TALENT SOLUTIONS

Build long-term relationships by sending

regular, targeted news updates

TALENT SOLUTIONS

Your Followers: A Valuable Pool Of Talent

Long-term

relationships

Engaged talent

pool

49% of Followers are

more likely to purchase

from a company that

engages with them

80% of LI Members will

only follow up to 6

companies

Followers are 40x+ more

likely to comment/like

Follower are 10X more likely

to share content

61% of Followers are willing

to be your brand ambassador

Followers visit LI 8x more

than the average Member

Followers have 8x more

connections than the

average Member

71% of LI Members are

interested in updates on job

opportunities from

companies they follow

Brand Evangelists

TALENT SOLUTIONS

Self-Service (Video) Ads

Where the ad

would show up

TALENT SOLUTIONS

Rich Media (Video) Recruitment Ads – Client Created

TALENT SOLUTIONS

Content Ads (Featuring Video)

TALENT SOLUTIONS

Content Ad Options

Tabs Options Available

(Max of 4 Tabs):

• RSS

• Twitter

• YouTube Videos

• Custom Videos

• Flash or Image

• Podcast

• Whitepapers

TALENT SOLUTIONS

Talent Direct (Featuring Video)

TALENT SOLUTIONS

How can LinkedIn measure your

clients employer brand favourability?


Rights Reserved. 28

TALENT SOLUTIONS

Not many say they regularly measure their employer brand in a quantifiable way

only one out of three

TALENT SOLUTIONS

Employer brand is top of mind for recruiting

professionals

Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries

LinkedIn Confidential ©2012 All Rights Reserved

31

of employers plan to maintain

or grow investment in

employer brand

93% Savings in cost per hire is

associated with a strong

employer brand

50%

LinkedIn can help you understand, measure

and improve your clients employer brand

Up to

TALENT SOLUTIONS

We first assess two important elements of your

employer brand: Reach and Engagement


Talent Brand

Reach

1,873,354 members

Talent Brand Engagement

264,362 members

Viewing employee profiles

Connecting with your employees

Researching company and

career pages

Following your company

Viewing jobs and applying

Talent that’s interested in you as an employer

Talent that is familiar with you as an employer

TALENT SOLUTIONS

Talent Brand Index can measure your clients employer brand


Talent Brand

Reach

1,873,354 members

Talent Brand Engagement

264,362 members

What percent of people who know about you show an interest?

= Talent Brand

Engagement

Talent Brand

Reach

Talent

Brand

Index

Talent Brand Index

14%

TALENT SOLUTIONS

We can compare your clients Talent Brand Index vs.

Peers

20%

17%

15% 14%

11%

9%

Weaker employer brand Employer of choice

Peers:

Dynamic, Inc.

Golden Phase

six28 Enterprise

Wavesynthe

Commona

Paularino Systems

4of 6

TALENT SOLUTIONS

Talent Brand Index varies across the functions your

clients are looking to hire…


23%

18% 18%

15%

13% 12%

Talent more difficult to engage Talent easiest to engage

Engineering Operations Marketing Media & Communication

Sales Human

Resources

TALENT SOLUTIONS

…and across the geographies where your clients

have a presence

19%

15%

13% 12%

11% 11%

Talent more difficult to engage Talent easiest to engage

United

States

Canada Argentina Belgium France United Kingdom

TALENT SOLUTIONS

We can track how your clients Talent Brand Index

progresses over time

LinkedIn can help you build your employer brand and accelerate your

ability to attract top talent

12,6% 12,9%

13,2% 13,7% 13,8%

14,1%

10%

11%

12%

13%

14%

15%

16%

17%

18%

March-12 April-12 May-12 June-12 July-12 August-12

TALENT SOLUTIONS

LinkedIn Targeting We can target members in a highly granular way