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Agency PresentationSelected Works & Case Studies

Who we are?

Kyiv based digital agency (founded in 2007): programming, design, multimedia, media-services, consulting, strategic planning etc.

44 best specialists in Ukraine with 5-years average experience in digital advertising

We are one of the largest Ukrainian agencies by media-turnover (holding 10% of Ukrainian Internet-media market. According to AdCoalition researches http://

www.adcoalition.org.ua/ru/reitingi/2009/internet)

Already accomplished over 2 000 e-campaigns

Our Clients

Key PeopleManaging Director

Roman Havrysh

More than 7 years

experience in digital

marketing.

Guest lecturer at Kyiv-

Mohyla Business School on

e-marketing.

Lead the agency from the

very beginning.

Strategy DirectorVictor Dubrovin

6+ years experience of

client service. Gain most of

experience at EURO RSCG

Kiev.

Worked for such clients as:

Swedbank, TNK-BP,

Kyivstar, Sony-Ericsson etc.

Creative DirectorVladimir Pashkovsky

Popular Ukrainian

underground DJ and music

producer. On of his tracks

awarded “Tune of the

Month” by MIXMAG.

Meanwhile he’s developing

every single creative

concept for Brainberry.

We pay great attention to the ways users consume information through the site. We believe interfaces should be build on concepts of ease, efficiency, memorability and enjoyment. In our work we use an eye-tracking system to analyze and test user-interfaces for the better understanding of user behavior.

We are very careful concerning design as it serves two major objectives: help users to navigate and get appropriate experience ,as well as deliver you brand identity and positioning.

Brand integrity is very important to the success of any message. If your brand already has a strong presence in your market, we will carefully study your brand-book or guide-lines to better understand and get better involvement with it. On the other hand, if you don’t have any brand-book/guide-lines yet, we can help there, too.

We are always trying to find the most efficient way to deliver our products. That’s why we are now using Ruby on Rails platform for web-sites development. This platform allows us to make projects even faster and the cost for the projects even lower.

As Tim O’Reilly once said: “Ruby on Rails is a breakthrough in lowering the barriers of entry to programming. Powerful web applications that formerly might have taken weeks or months to develop can be produced in a matter of days.” We always give heavy consideration to interoperability, accessibility, and scalability, we look to ensure compatible and consistent performance across platforms and browsers.

Search is the cornerstone of the web. How can we make you more findable? We define an approach that works not only for initial deployment and launch, but also provides a platform for flexibility and adjustment as the search landscape changes.

We engage with our clients to help them understand current user behavior, trends and site performance, and provide solutions which encompass the full life-cycle of successful analysis: goal identification and measurement of success, system integration and implementation (whether 3rd party or bespoke), reporting and ongoing adaptation.

User Interface Development/Analysis

Our services

Visual Design Development

Web Development

Web-site analytics

SEO

Online Community Building

By Qualitative and Quantitive Analysis of all mentions of the Brand in Social Media and Google, we can let You know What, Where, When and How Often users are talking about You and Your competitors in the Web.

Online Media Analysis Reputation ManagementBased on results of Media Analysis and Your PR-needs, we develop and implement online-strategy, that makes opinion leaders, TOP-rated users and guerilla-users spread hidden PR-messages in trust-based online environments and improve Your reputation.

Buzz Marketing

Buzz - is what users actively talking about. We can make You become an object of such “buzz” - that will increase awareness of You among users and involve them in online-conversation with You.

What can be better, than a group of people, loyal to You, talking about You in certain online-environment and spreading information about You “outside” this environment? We will build such environment for your target audience, engage users in it, manage it and make it grow.

We take a “seed” (viral video, photo, audio or even widget) and put in on fertile “ground” (blogs, forums, Twitter, social networks, video-hostings, etc.) Then we add some “water” (buzz-support of viral content) and all You have to do - is to see your virus growing and spreading around the Web.

Viral Content Seeding

Promo and ContestsUsers likes online-contests. It`s perfect tool to build deep interaction with target audience, increase loyalty of existing consumers, inform users about new products, initiate trial purchases and rise public awareness. We can plan, organize and manage contest in a “right way” - so it could breed Buzz or even Viral-effect in the Web.

Our services

ShakeShake is a popular Ukrainian cocktail drink (the leader in a

segment of low alcohol drinks). Main task for the new branded

web site was to deliver restyled image based on concept

“dance/night/lights”. We tried to emphasize the concept by

adding alternative navigation feature - drawing the direction of

navigation with neon lights. Users and client found it very

entertaining to play with such navigation. Users are also

welcome to download lots of unique branded content such as

ringtones/wallpapers/video-clips etc.

CLIENT

New Products Group

September 7, 2009RELEASE DATE

TECHOLOGIES

Flash 10Action Script 3

Similar Projects

Jacobs 3in1Our client Kraft Ukraine launched

3-months promo campaign for

the Jacobs 3in1 coffee mixes.

Jacobs 3in1Our client Kraft Ukraine launched 3-months promo campaign

for the Jacobs 3in1 coffee mixes. We where asked to develop

the on-line concept which will help to deliver the message:

“Fill the life with communication”. To meet the task we

developed the idea of interactive e-card which users where

invited to send to their friends. The messages where delivered

by the funny and friendly 3D-animated coffee sticks taking

their speeches as in comedy shows.

CLIENT

Kraft Foods

May 4, 2009RELEASE DATE

TECHOLOGIES

Flash 10Action Script 3

Similar Projects

ShakeShake is a popular Ukrainian

cocktail drink (the leader in a

segment of low alcohol drinks).

Main task for the new branded

web site was to deliver restyled

image based on concept “dance/

night/lights”.

ViasatThe project for our client - one of the leading satellite TV

providers in Ukraine and Europe - Viasat. Main goal of the

project was to analyze user needs and behavior and rebuild

web-site (change user interface, design and code) in order to

increase sales. Important parts of the project were also

integration with CRM system and on-line payment module.

CLIENT

Vision TV

October 1, 2009RELEASE DATE

TECHOLOGIES

Html/cssAjaxRuby on RailsFlash 9Action Script 3

CamelLeading tobacco brand Camel approached us with an idea to

change the way they normally communicated with consumers.

They wanted to start delivering not only the brand messages,

but some real value to consumers. shows.

As the solution we proposed to launch unique internet-

magazine which will cover topics interesting for the audience

and representing brand values as well: travel, arts, music. E-

magazine has also some social-media features: users may

register, leave comments, share their stories in blogs,

experience interesting places in the world.

CLIENT

JTI Ukraine

September 18, 2009RELEASE DATE

TECHOLOGIES

Html/cssAjaxRuby on RailsFlash 9Action Script 3

MTS DJ ParadeWe love music as well as our client MTS (one of the leading

mobile operators in Ukraine) does. Thats why they initiated the

nation-wide DJs battle and asked us to support such event

on-line.

We created the web-site where all the participants (DJs) where

asked to upload their mixes. Visitors could also vote for the

mixes, leave comments and share the content with other

friends. We have also integrated this site with twitter-profile

and ran social-media campaign for it. In two weeks there

where more than 15 000 registered users and more than 450

DJs participating in the battle.

CLIENT

MTS

August 10, 2009RELEASE DATE

TECHOLOGIES

Html/cssAjaxRuby on RailsFlash 9Action Script 3

PARK DRIVEInternet commerce in Ukraine is now beginning to develop

pretty fast. Lot’s of new initiatives appears. As well as our

client Parkdrive - the unique for the Ukrainian market e-shop

for a used cars. This project includes some sort of CRM

solution, e-shop module, finance reporting system. It is the

only IT solution our client uses to run it’s business. The

cornerstones for the project where usability and SEO - in order

to bring people to the site and to ensure they get what they

want just in a seconds.

CLIENT

PARK DRIVE

August 17, 2009RELEASE DATE

TECHOLOGIES

Html/cssAjaxRuby on Rails

Similar Projects

YOHOWe sometimes do projects just

to help groups of people do

right things.

YOHOWe sometimes do projects just to help groups of people do

right things. Initiative group of young people approached us

with the need to create a portal for apartment rent in Kyiv

(Ukraine) for those who don’t have extra money to spend on

the realtor services. The idea was to bring apartment owners

and those who seeks for apartment to rent in one place. We

tried to make the project as simple and transparent as the idea

is.

July 12, 2009RELEASE DATE

TECHOLOGIES

Html/cssAjaxRuby on Rails

Similar Projects

PARK DRIVEInternet commerce in Ukraine

is now beginning to develop

pretty fast. Lot’s of new

initiatives appears. As well as

our client Parkdrive - the

unique for the Ukrainian

market e-shop for a used cars.

REHAUGerman brand REHAU is a leading manufacturer of the

window systems in Ukraine. We where asked to develop a

web-site targeted on different users groups: homeowners,

developers, architects and dealers to better meet their needs.

We created a web-site where users could find useful tips

concerning window installation, info on special software for

architects, rich product gallery with detailed descriptions,

special forms of contact for every group.

April 28, 2008RELEASE DATE

TECHOLOGIES

Html/cssAjaxRuby on RailsFlash 9Action Script 3

CasesCasesviral content seeding

Case-studies

CasesCasesviral content seeding

CLIENT”S FEEDBACK

Case-studies

CasesCasesviral content seeding

CLIENT”S FEEDBACK

Case-studies

viral content seeding

Case-studies

CasesCasesviral content seeding

Case-studies

Banners. Selected works

* click image to view banners

* click image to view banners

Banners. Selected works

Thank for your attention!Contact us:

Roman Havrysh \Managing Director\mobile: +380 50 462 6664phone: +380 44 585 74 23

roman.havrysh@brainberry.com.ua www.brainberry.ua

MINDFRUIT  SUPPLIER