panorama3000 agency presentation english
DESCRIPTION
This is to show our philosophy, services, references, examples. See some social media campaigns, online pr and web development and design examples by Berlin based online consultancy PANORAMA3000TRANSCRIPT
PANORAMA3000Agency por-olio
Berlin, April / 2013.
28.06.10 2010/PANORAMA3000 4
Eye for the essential
We are an agency for digital communication with a focus on social
media and entertainment
The P3000 PhilosophyBrands need to entertain.Amaze, laugh, learn. If you want to stay top of mind, you‘ll need to fascinate with stories. Stories are easy to understand and easy to retell.
Eye for the essen<al.Listen, share, connect. Success is a result of being aAenBve, generous and open.
Easy does it.Plan, try, reduce. What seems intuiBve is oFen hard work. ExperimenBng and tesBng helps: Just do it!
Background.
2
OUR STORY
3 employees, 1 TraineeFoundation in Cologne by Yousef Hammoudah 2003
EMI Music, Sony Music, BMG Music
2004Diesel, Converse, Warner Music, Universal Music
2005Ericsson SE, Sunrise CH,Universal Pictures
Warner Bros., One AT, Polkomtel PL, 20th Century Fox
Move to Berlin, Projects in Sweden, Switzerland, Austria, Poland und Netherlands
20062007
Universal Pictures, Intro, Kinowelt, MySpaceFoundation of Hobnox AG
8 employees, 2 Trainees
2009Coca Cola, MTV Networks, Beck‘s, Constantin Film
2008
Thomas Praus becomes third partner
15 employees, 2 trainees, Box Network foundation
Arvato Bertelsmann, Gruner & Jahr
2010SPD, O2, 1-2-Fly, Langenscheidt,Vivendi, Axel Springer
10 employees, 2 Trainees
Hobnox: Online Grimme Award, Lead Award, Red Dot Design Award
2011German Award for Onlinecommunikation
ZDF, Postbank, Airberlin, Varta, Visit Sweden, Emmi, Victorinox, ASUS, Intel, Symantec
20122013 Red Bull, Brandenburg
Nominated as agency of the year
18 employees, 2 trainees
Why PANORAMA3000?
We are right in the middle.
Our team consists of bloggers, twiAeraB, tumblerisB. We live in and love the social web, use it everyday and are connected to the opinion leaders of the digital scene.
We are doing this for 10 years.We have tried it all: from fan forums to friendster, blogger, MySpace, Facebook, Pinterest and Vine.
We are early adopters.
We are amazed by technology and if it doesn‘t work right away we won‘t stop unBl there is a soluBon.
Business
Services
Strategy &Consul<ng
Digital Strategy
Monitoring and Analysis
Campaign Concepts
Trainings & Workshops
Online PR &Media planning
Online Planning
Blogger RelaFons
Event Planning
Brand CooperaFons
Content &Community
Editorial Planning
Community Management
Video Concepts
Website-‐ & Profile Care
Design &Development
Brand Development und CD
Digital Styleguides
Websites and Apps
Digital AdverFsing
Interna<onal Network„Box Network Europe“ is Europe‘s first network of independent social media agencies. We plan and execute transeuropean campaigns, share knowledge and team members and buy tools and media together.
UK Italy France Switzerland Germany Spain/Portugal Netherlands Austria
We take care of more than 150 clients, employ more than 150 people and have a revenue of more than 10 million EUR.
Clients
28.06.10 2010/PANORAMA3000 11
Cases
Emmi CAFFÈ LATTECLIENT
Emmi CAFFÈ LATTE
TASK
Digital Lead Europe
EXCUTION
Digital strategy
Community building, blogger relaFons
Website and newsle^er
Social media monitoring
Various campaigns
Emmi CAFFÈ LATTECLIENT
Emmi CAFFÈ LATTE
RESULT 2012
70.000 Facebook likes
50.000 game players
8 mio. impressions via owned media / month
15 mio gross contacts via earned und bought media
Ca. 77% share of Voice
>> Read the whole case study!
MenFons
Share of Voice
GoStockholmGöteborgCLIENT
Visit Sweden
TASK
PosiFon Stockholm and Göteborg as inspiring travel desFnaFons
EXECUTION
Insight generaFon and strategy to define key subjects fashion, design, music
Blogger events and travels
Set up and manage Tumblr, Facebook, Twi^er, Flickr as owned media
CooperaFon with events in Berlin
Release a book to present the gathered blogger content
Content
Trips
CLIENT
Visit Sweden
RESULTS 2012
100% growth of followers
30% growth of online menFons
2 mio gross contacts
20 mio impressions
>> Read the whole case study (in German)!
GoStockholmGöteborg
Events
PR
Community
Management
Book
Red Bull Wild OnesCLIENT
Red Bull
TASK
Digital strategy to support a video series coproduced with tv channel Pro Sieben
EXECUTION
CreaFve and editorial Concept
Community management
Webdesign-‐ and development
Media planning
RESULT
Launch in March 2013
20 000 Facebook likes aher one month
3500 talking about
500 000 reach
o2 NetzclubCLIENT
o2 Telefónica
TASK
Digital posiFoning for subbrand Netzclub
Logo, image, claim
Website concept and design
Social media analysis and consulFng
Newsle^ers
Campaign development
AdverFsing material
o2 NetzclubCLIENT
o2 Telefonica
RESULT
100% growth to 150 000 customers
12% Conversion from visitors to customers on website
90% customer saFsfacFon
Steadily growing popularity and customer recommendaFons
Beck's Social Media StrategyCLIENT
Inbev Germany
TASK
Reestablish Beck's Gold as creaFve and innovaFve brand
Create awareness in the urban, digital target group
Gain experience in social media for other Beck‘s brands
EXECUTION
Integrated event and content campaign
Community management and content creaFon
Social media monitoring
Beck's Social Media StrategieCLIENT
Inbev Germany
RESULT
PosiFve online senFment
15.000 Fans and followers (without ads!)
50.000 gross contacts online / month
Valueable learnings for future campaigns
Victorinox Swiss Freshness
11
CLIENT
Victorinox
TASK
Build awareness for Victorinox Fragrances
Increase traffic and sales in online shop
EXECUTION
Interactive 360° movie in a Swiss lake as a metaphor for fresh perfume
Produced as embeddable widget
Integrated sample order function
Online-PR, Seeding
Victorinox Swiss FreshnessCLIENT
Victorinox
RESULTS
Almost 20 000 samples have been ordered
References in about 100 blog- and online magazines Europe-wide, valuable in links to the shop
A large number of social shares to Facebook, Twitter, Tumblr
Increased traffic in the shop
Positive perception of the campaign and the brand
Increased popularity of the product
The Iconist Blogger ReachoutCLIENT
Axel Springer
TASK
Reach digital influencers and make them talk about Springer‘s first iPad App „Iconist“
EXCUTION
IdenFfy opinion leaders
Organize events
Moderate between digital leaders and editorial team
Monitoring and analysis
The Iconist Blogger ReachoutCLIENT
Axel Springer
RESULT
3 Events
50 reviews
PosiFve senFment towards product and publishing house
ASUS DJ Challenge
2011/PANORAMA3000 13
CLIENT
Asus / Intel
TASK
Strengthen popularity and sympathy of Asus / Intel in a young and creative audience
EXECUTION
DJ remix contest conception and design
Facebook app development
Website development
Community management
Online PR
ASUS DJ Challenge
2011/PANORAMA3000 14
CLIENT
ASUS / INTEL
RESULTS
180 remix contributions
7.000 votings
4.800 fans on Facebook
20.000 active users monthly
60.000 plays on Soundcloud
More than 200 articles and shares in magazines, blogs, bulletin boards and networks
about 2 million contacts online via all channels and PR
Creative Contest „Respekt 2010“
2011/PANORAMA3000 25
CLIENT
Integrationsbeauftragte der Bundesregierung
TASK
Activating young people to deal with the topic „integration“
EXECUTION
Rap contest via webcam or video upload
Online PR in relevant target audience media (hip hop, youth culture, music, lifestyle)
Community management
Creative Contest „Respekt 2010“
2011/PANORAMA3000 26
CLIENT
Integrationsbeauftragte der Bundesregierung
RESULTS
More than 600 participants
About 1 million video views
20.000 followers on all channels
200+ articles and shares
During 3 months: daily intense discussions on SchülerVZ, Facebook, YouTube and Twitter
Award „Deutscher Preis für Onlinekommunikation"
Impressive creativity and depth of the contributions
SonyMusic Label Website
2011/PANORAMA3000 31
CLIENT
SonyMusic Germany
TASK
Relaunch of the label website
EXECUTION
Major label HQ with focus on artists
design, concept and execution
style: clean, classic, state-of-the-art
,
1-2-Fly Away Facebook App
2011/PANORAMA3000 34
CLIENT
Orange8 / TUI Interaktiv
TASK
Community building for 1-2-Fly Switzerland on Facebook
Playful contest mechanism
EXECUTION
Facebook-App: trade card game and competition
• Cards could be collected, played, traded and put together into sets
• complete sets could win trips to international locations
RESULT
6.000 users without any advertising were generated by the game mechanism
Arvato Innovation Platform
2011/PANORAMA3000 35
CLIENT
Bertelsmann
TASK
Developing a communication platform for arvato innovation managers to share and vote for ideas
EXECUTION
Workshops and conception
Designing the developing the platform
Evaluation and iterationen
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Get in touch
KontaktPANORAMA3000 GmbH & Co.KG
Oranienstraße 6
10997 Berlin
Deutschland
h^p://www.p3000.net
Tel.: +49 (0) 30 80 57 99 66 0
Fax: +49 (0) 30 80 57 99 66 6
Mail: [email protected]
Twi^er:
@PANORAMA3000
Facebook:
h^p://www.facebook.com/P3000
Thomas Praus
Partner & Managing Director
@stylewalker
Sven Zimmermann
Partner & Managing Director
Eye for the essential