agency primer: gaming and advertising
DESCRIPTION
Join the Nerdery for a one-hour conversation with SnowOwl Studio, a game design company on the topic of gaming as advertising. Covered in the presentation is: 10 reasons gaming is good advertisingWho's playing: an overview of modern gamer demographicsA survey of gaming platforms and their relative development costsFor video from the talk and more gaming coverage check out our blog at http://blog.nerdery.comTRANSCRIPT
1UP: GAMING AND ADVERTISINGAGENCY PRIMER SERIES
A D i v i s i o n o f S I E R R A B R A V O C O R P O R A T I O N
WE PARTNER WITH ADVERTISERS, MARKETERS
AND OTHERS WITH BIG IDEAS TO BUILD AWARD WINNING
INTERACTIVE PROJECTS
10 REASONS ADVERTISING & GAMING GO TOGETHER
#1 Games are Addictive
CK
47%
% of all American adults play video games
53
17 HRSAverage time US gamers spend on games per week
GAMES GET IN YOUR HEADVideo games satisfy basic psychological needs: rewards, freedom
and connection with other players
#2 Games Can Be Simple
FORM FOLLOWS FUNCTIONSimplicity allows you to create an addictive mechanic that doesn’t
get in the way of your brand message
#3 Games Breed Loyalty
#4 Games Are Social
72,500,00Active users of FarmVille on Facebook
PLAYING WITH FRIENDSViral marketing/community building when players share
successes and commiserate failures
#5 Games Are a New Platform
GAMES ARE EVERYWHERE
25%
% of gamers 18-29 who play game consoles
7532%
% of gamers 18-29 who play on computers
68
% of Adults Using Game Platforms
0
20
40
60
80
Computers Consoles Cell Phones Portable Devices
#6 Games Can Be Marketing
40%
% of gamers 25-34 play online at least once a week
60 44%
% of gamers 35-44 play online at least once a week
56
SERIOUS GAMESGames for non-entertainment purposes
(big in education, health, and military sectors)
#7 Games Are Non-threatening
40%
% surveyed had positive associations with
companies that sponsor free web games
83 44%
% are more likely to buy from companies
sponsoring free games
70
#8 Games Are Immersive
NOT JUST A PRETTY FACEGame mechanic as important as graphics; Windows Solitaire, not a
stunning visual, world’s most played game
#9 Games Have Broad Appeal
54%
% U.S. consumers have played on their cell phones
and PDAs
46
90%
% surveyed say they’re "addicted"
10 73%
% admit to pulling all-nighters
27
#10 Games Are Instinctive
#11 Games Aren’t As Expensive as You Think
Simple, fun, and effective games can be built on a budget.
Simple casual games (dominoes or solitaire) for as little as $5,000
Typical online Flash games go for $15,000 - $50,000
Downloadable Casual Game budgets range from $60,000 to $250,000
SAVE THE DATEJoin us for our next primer on
Tuesday, March 16th or Thursday, March 18th.