gaming & advertising
TRANSCRIPT
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GAMING & ADVERTISING
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TABLE OF CONTENTS
Introduction IGA Gaming & advertising Online gaming Q & A Discussion
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INTRODUCTION
http://www.youtube.com/watch?v=71UyCTS1uGE
Google Adsense Reach,Target & Measure
To inform about the growing market of in- game advertising.
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PEPSI INVADERS (ATARI 2600, 1983)
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IN-GAME ADVERTISING (IGA)
A medium to deliver advertising via games
Integrated Tony Hawk’s American Wasteland: Costs $20 million, IGA profits $2 million
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GAMING & ADVERTISING
Advertisment in games Sponsoring
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GAMING & ADVERTISING
1992 Zool for Amiga Chupa Chups
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GAMING & ADVERTISING
1994 - 2010 FIFA International Soccer 1993 - 2010 Pro Evolution Soccer
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ONLINE GAMING
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ONLINE GAMING
Relatively cheap Reach Targeting
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CONCLUSION
High value market Sales Marketshare
Innovation Integration with games
Opportunities New entrants Specific targets for advertising
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Q & A
Thank you for your attentionAre there any questions?
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DISCUSSION
If it wasn’t for gaming & advertising (IGA),
online advertising would be less successful.