ECT 455:E-COMMERCE WEB SITE ENGINEERING 

DELIVERABLE F: WEB SITE PRESENTATION AND PROTOTYPE

DEMO 

PREPARED FOR: PROF. RHOEL P LOMAHAN

PREPARED BY: SILVER TEAM 

  

WEDNESDAY, JUNE 9, 2010

AGENDA

Background & Overview

Business Model & Value Proposition

Consumer & Purchase Analysis

The E-Commerce Value Chain

Technical & Design Aspects

Usability Testing

Prototype Demo

Q & A

BACKGROUND & OVERVIEW

Project Background

Team organization

Business Overview

Real offline business!

Market analysis

BUSINESS MODEL & VALUE PROPOSITION

Business ModelMerchantAdvertising

Value PropositionCustomersFirms

CONSUMER & PURCHASE ANALYSIS

Intended CustomersDemographic highlight

Types of Customers & Attraction FactorsAnalytical/ patient buyersBest prices, reviews, discounts

Types of Shopping ExperienceUtilitarian/ hedonic shoppersOrganized content/ attractive homepage

E-COMMERCE VALUE CHAIN Customers Attraction (Marketing)

Pricing, promotions, coupons Social Networks

Customers Interaction (Sales) Reviews, categories, Search engines Special offers, registration (user acct)

Acting on Customers Instructions (Order Mgt.) Handling payments & shipping

Reaction to Inquiries (Service) FAQ, emails

TECHNICAL & DESIGN ASPECTS

Information Architecture Site map (high level)

Site Structure Page/ Navigation layout Color scheme Pages content

Design Requirements & Implementation

Programming language

Database Structure (ERD) & site interaction

Forms Validation (CSS)

TECHNICAL & DESIGN ASPECTS

Information Architecture (High Level Site Map)

TECHNICAL & DESIGN ASPECTS

Site Structure (Layout & Color Scheme)

TECHNICAL & DESIGN ASPECTS

DB Structure (ERD)

USABILITY TESTING

Primary Personae

Test Scenarios DescriptionResultsChanges

PROTOTYPE DEMO

Demonstration AccountUser Id:Password:

Website URLhttp://ectweb.cs.depaul.edu/silver40/

Q & A