agenda annual 2016
TRANSCRIPT
Annual Board Meeting, Orlando, Florida Sunday, June 26, 2016
2:30‐4:00 p.m. Orange County Convention Center, W202C
Agenda
Welcome and Introductions – President Ed McBride Approval of Minutes – President Ed McBride / Secretary Cindy Friedemann Director’s Report – Executive Director Sally G. Reed Branding Discussion Based on Focus Group Results – All
Since FOLUSA went away there doesn’t seem to be a lot of great help or information about friends groups. You must pay to be a member of ALA which for many friends is a pretty large barrier to overcome with small budgets and volunteers. Is there a way for us to serve these groups that has fewer barriers?
Could UFL engage the state associations and do more programs like Nuts and Bolts at the state level so that more Friends members could attend if it is closer to home?
The aging of the volunteer base is challenging and how do you move them along and at the same time attract younger folks? We heard there needs to be a balance in order to move forward!
Statewide memberships were discussed and those that were there and members through their state libraries hailed the benefits of the program. More promotion of this program and maybe even having one for friends?
Definitely heard about the name change and please don’t change it again but still not sure what it means and what we do as an organization. Associated with ALA and can anyone join ALA or do you need to be a librarian?
Comments and Updates – Board and Guests Adjournment
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Board of Directors Meeting Sunday, January 10, 2016, 3:30 – 5:00 PM
Westin Boston Waterfront, Faneuil
MINUTES
3:31 PM CALL TO ORDER
Meeting called to order and the board and guests were welcomed by President Ed McBride. Introductions were requested
Board Members Present:
Ed McBride, President; Steve Laird, Corporate at Large; Peter Pearson, Board member at Large; Camile Alire, Trustee at Large; Kathleen McEvoy, Corporate at Large; Susan Schmidt, President Elect; Cindy Friedemann, Secretary; Paula Beswick, Foundation at Large; Don Roalkvam, Trustee at Large; Skip Dye, Corporate at Large; Michael LaCroix, Friend at Large; Alice Calabrese‐Berry, Foundation at Large; Donna McDonald, Trustee at Large; Christine Lind Hage, Immediate Past President; Peggy Barber, Friend at Large; Fred Stielow, Board Member at Large.
Board Members Conferencing in: none
Staff Present: Sally Gardner Reed, Executive Director; Beth Nawalinski, Deputy Director
Board Members Absent: List available upon request
Guests Present: Cathy Spindel; Dora Simms; Joan Ress Reeves; Peggy Danhoff; Robin Hoklotubbe; Loida Garcia‐Febo, ALA Executive Board Liaison.
3:32 AM WELCOME AND INTRODUCTIONS
Ed McBride welcomed the group and shared opening comments:
1. Nuts and Bolts was a success 2. ALA is noticing our growth and success, and asked what our secret was.
Alice asked about group membership, Sally briefed the group on the details of the group special membership. Sally addressed revenue. It is being shared with ALA; 47% goes to ALA and 53% goes to
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UNITED. Beth and Sally discussed some of the details of the arrangements regarding the budget and the membership.
Ed resumed his comments
3. Ed asked that the personal giving be completed by the entire board. A mailer was sent prior to Christmas to (? the entire board?)
4. Ed commended former UNITED President, Christine Lind Hage, who is running for President of ALA. He mentioned his support and asked her to remember “us” in her success.
5. Ed commented on the board and volunteers in the room, and said that the talent in the room is wonderful.
6. Ed asked the board and guests to introduce themselves.
3:45 PM APPROVAL OF ANNUAL CONFERENCE 2015 MINUTES ‐
Sally asked Cindy to brief the board on any major differences between the minutes emailed in advance and the minutes provided in hard copy at the board meeting. Cindy shared that the term of Paula Beswick was approved in a separate motion, and the current minutes reflect that adjustment.
MOTION: To Accept Annual 2016 Minutes as amended.
Moved by Dan Roalkvam, seconded by Michael LaCroix. Motion passed unanimously.
3:47 PM EXECUTIVE DIRECTORS REPORT
Sally linked her concerns regarding budget to membership. She stated that State members include TX,
MI, NE, KS, N.Dakota (others?). She encouraged the board to look at the potential for thier States to
become members, but to check with Beth first to see if it is advantageous to UNITED to pursue. In some
cases it is not, or Beth may be working with the state on other arrangements.
Sally reported on Corporate Sponsors. Gale Cengage is renewing, SirsiDynix is renewing, Thrift Books,
BookPages and HorrorWriters of America are new sponsors.
Sally reported she will write 2 books in the coming years with the intent of raising funds and increasing
speaking engagements, which also bring funds to UNITED. She projects a $10K income from the books
over a 2 year period.
Sally reported that a new webcast about UNITED was completed in December, and will be posted
shortly. It is designed for new board members.
During conversations of an ALA task force whose intent was to make ALA more friendly, it was discussed
that ALA appropriated our tagline (ask Beth what it is), which was to be considered a compliment.
Skip Dye is assisting with a corporate sponsorship for UNITED Books for Babies and retaining the
platinum sponsorship. The Board expressed their appreciation with a round of applause.
Sally stated that in previous years, UNITED made $$ on staff consulting and anticipates her new books
will cause a flurry of consulting appointments. Consulting payments will be made on UNITED’s behalf.
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Susan Schmidt shared that Beth Nawalinski did a fabulous job at the Citizens for MD libraries
presentation.
Ed introduced Beth as Deputy Director. Sally announced her retirement will be effective
(?September?)(at the end of 2017). This is a part of UNITED succession planning and it also involves
Jillian.
Ed asked Beth and Susan to report to the Board on (name of Information Policy event held on
???Date/time). Susan briefed the group on the program. Beth said it was informative and instrumental
in the development of information policy, and nationwide library and user levels. Susan and Beth were
involved in the roundtable, but current approach is not friendly to the lay person. Friends and Trustees
will not understand the macro level or micro detail of issues. Beth encouraged the Legislative day
briefing (and the Washington office) to do a more user‐friendly document for friends and trustees use.
They want an army of 10K (Emily) but we need to boil it down. Skip mentioned he is on ALA Public
Policy Committee and they have a variety of people. He offered to bring information to the BOD and
keep UNITED’s interests in mind when discussions occur.
Spectrum was discussed (extra bandwidth) as a future asset to local libraries. The government is
allowed 40% of cell tower usage, but some goes unused. Perhaps extra bandwidth could be provided to
local libraries.
Christine had 3 things to share:
1. SB 571 (Michigan) 20 pp long, added 40 pp the night before, and one item added caused a lot of
controversy, municipal bodies are not allowed to provide info closer than 60 days before the
election. It serves as a gag on libraries and other public entities. Has been embarrassing to the
local legislators.
2. The current issue of American Libraries highlights a San Jose program on the importance of
protecting private information.
3. When ALA has action alert, it is so easy to use! Encouraged board to use the “button” when
you get a reminder.
It was shared that the EU is pressing the right to be forgotten (anything that has your name can b e
removed) Ed stated it is important to participate in these programs and introduced Peter Pearson, who
joined the group at 4:06.
Ed amended agenda to request a report from the nominating committee.
4:07 NOMINATING COMMITTEE REPORT
It was shared that the Committee did not meet in January, but a slate was prepared for the elections.
Bylaws were adjusted so there is no longer a requirement for two candidates for each office.
President‐Elect – Steve Laird
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Secretary – Donna McDonald and Kathy Spindel
Division Councilor – Jeff Smith
Friend at Large – (DK number of positions open) Charles Hanson and Veronda Pitchford
Foundation at Large (there are two positions open with 3 candidates) ‐ Ginny Moore, Libby Post and
Marcellus Turner
Moved by committee does not require a second. Motion passed unanimously.
4:10 PM PUBLIC SERVICE AWARD FOR 2016
Sally reported on Baltimore Library’s efforts and Nancy Pelosi was a speaker at the event and Sally asked
that the group Honor Nancy Pelosi at National Legislative Day 2016. The group discussed names of
previous honorees. Ed remarked on his experience with her in California, reminiscing that he called her
“Commissioner Pelosi” and she was tremendous supporter in her role at the San Francisco Library. He
served under her. Paula asked about the nature of the award. It is to recognize support to the Baltimore
branch, support to all library legislation.
MOTION: To Honor Congresswoman Nancy Pelosi with the 2016 United for Libraries Public Service Award at Legislative Day
Moved by Fred Stielow, seconded by Cindy Friedemann. Motion passed unanimously.
4:16 PM BRANDING DISCUSSION
Sally provided a 1 page document to the board entitled “Branding United for Libraries.” (attachment A)
With the intent to refresh and engage the brand. Interested in nonprofit branding, Sally said we have
issues that the article refers to and gave a brief history lesson. ALTA was the 2nd oldest division; 1898;
honor roll, well identified and well respected. Dr. Frumkin said that stakeholders understand identity
along with; Michael stated that the old names have more recognition. Sally suggested we look at the
eight branding components as a board, but not feel the need to do all.
1. Statement of what you do and how it Impacts your target Community.
2. Library supporters at the local level, create Public Awareness for libraries. What we do, why it
matters, the better they do, the better you do. Impact statement.
3. We are the public voice for libraries, we are the public, we are speaking for libraries,
4. Higher impact, we are the public voice for libraries;
5. (Sally took notes for this part of discussion)
6. For the benefit of the board, Cindy provides bulleted notes from this session. It was not possible
to capture every speaker’s name or thought as people spoke over one another in their passion
for the conversation.
7. The Public’s Voice for Libraries
a. Advocate
b. Educate
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c. Fund
d. Support
e. Serve
f. Volunteers
g. Trustees
h. Friends
i. Foundations
8. Fred suggested the message; then look at the audience; then review Mission Vision Values &
Goals
9. What is it we can own (Kathleen) about our brand.
10. Ownership of the language.
11. Robin said keep it simple; get laymen boards on board. Boots on the ground for UFL; want to
know right away, what is in it for us; Cost to be a member
12. Do not really need us( the big libraries, foundations, )
13. Beth noted that the newsletter “the VOICE” ties nicely.
14. Cindy commented that we should not waver from some of the strong direction created by the
newsletter, the Voice, and focus on two key customers (gatekeepers) for impact; Library
Directors and Corporate sponsors (figureheads and leaders). This will keep us focused.
15. Kathleen ‐ What is the elevator pitch (speaking points)
16. United Owns Citizen advocacy; Pearson (citizen created a lot of drama)
17. Recognized Leadership – We have some assets in the room – Keith (ALA National) asked us to
join, Sally published a long time, respected expert.
18. Peggy Barber rec’d Lippincott award; Everyone knows Peter Pearson! Everyone knows Skip!
Everyone know Ed! Huge loyalty with the large solid publishing houses.
19. Having a big‐name CEO in the non‐profit; making speeches, writing articles;
20. Chose Pat Schroeder
21. Sally thought Pat Schulman on the to be employed rotating nature of board
22. Include ALTA and FOLUSA
23. Reach out to Hispanic community; how to you reach to them; pick your stars based on areas you
want to reach; Camila was mentioned.
24. Who are we trying to reach? Who is your audience? Sally suggested it is the library community.
Colleagues across ALA need to know.
25. Solidify the brand; Identify your champions; Target the marketing (groups) State;
26. What are your goals?
27. Speaking as the Devils’ Advocate, we are trying to be too much to all people.
28. Library Directors might be our most stable audience. They would get the trustees on; the
friends;
29. Sally’s upcoming publications want to know. Access to info; don’t have to recreate the wheel;
templates for best practices; practical advice; Librarians have fear of trained trustees (don’t
want them to micromanage);
30. This group can listen and connect to the community.
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Loida Garcia‐Febo (ALA Executive Board Liaison) joined group and wanted to know the “secret” of
UNITED.
Recognized Leadership – (Pat Schuman);
Impressive Funders – How do you get your corporate sponsors and how do you do it? How could we
exploit/use the impressive corporate sponsors to help brand us? Ed said; When United gives us “credit”
we get our investment back – like Paula Poundstone events; the footnote, etc. Put the name; the Gala
Author tea by Reference/USA. Sage is giving $$ by UFL; I want to be part of SAGE; EBSCO; PROQUEST;
GALE; This is the 1 body within ALA that you can have a “VOICE.” People read the newsletter from cover
to cover
Spotlight on “sponsors” or “quote within the voice
Ed remarked how everyone was engaged. Asked for volunteers to form a task force to serve on
Branding: Ed asked members to let Beth know;
Steve; Peggy; Paula; Kathleen; Skip volunteered to serve on the task force
5:00 PM BOARD CLOSING COMMENTS
Peggy Danhoff reminded the board that there will be a session that will take place as the last session
before the closing general session Monday. It was stated that sometimes we have problems with the
scheduling and acceptance of our programs.
Camila mentioned her familiarity with a group that holds a mini‐conference that is over ½ the size of
Cal’s conference. She stated we should consider this idea if we are still dissatisfied with the acceptance
of our programs. Robin suggested we look at working more closely and teaming with the state group
where our conferences are held to increase participation. The free exhibits only registration process has
some challenges.
5:11 PM MEETING ADJOURNED
Steve asked if there were any final comments, and asked for the motion to adjourn.
MOTION: To Adjourn 2016 Midwinter UNITED Board Meeting
Moved by Steve Laird, seconded by Don Roalkvam. Motion passed unanimously.
Respectfully Submitted,
Cynthia Mitas Friedemann
Secretary, United for Libraries
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Director’s Report June 26, 2016
Budget: As is always the case, our revenues lag behind expenditures every year because while
expenditures are predictably fixed each month, revenues are not fixed and are less predictable across
the year. For example, our corporate sponsorship is reflected at the end of April as $28,366 but we have
in hand an additional $6,500 along with pledged donations of $26,500 which we’ll have in hand by the
end of this fiscal year. In addition, our corporate task force is working aggressively to bring in additional
corporate revenues.
Individual membership is down 16% but organizational membership is up 4%. In a sense, with statewide
purchases of membership in United for libraries, we compete against ourselves. For example, Michigan
joined late last year with membership for all libraries resulting in a total loss of individual members from
Michigan. In the end, we feel the statewide membership model is both more lucrative and more
sustainable because Trustees come and go on boards and librarians do not always renew in United for
their new Trustees.
At the present time, organizational members are listed as “subscriptions” in line 4110 whereas they
should be listed as organizational members line 4001. As a result, we are currently paying overhead on
our organizational members because the budget reads them as subscriptions. We are working with
finance to correct this.
Meal functions remain unknown until after the annual conference but our Author Tea ticket sales are on
target and our Laugh’s on Us sales are down below expectations.
Printing of our newsletter (line 5402) is down approximately $15,000 but we will pay for 3 more editions
this year at $4,500 each so this apparent variance will close.
We expect to end the year with a net asset balance of approximately $5,000.
Corporate Sponsor Task Force: Our corporate task force has been working since our Midwinter meeting
to bring in delinquent sponsors and new sponsors. President Ed McBride has been working on the
following: Gale ‐ $2,000 secured, EBSCO ‐ $5,000 secured, SAGE $5,000 secured, ABC/Clio $2500
(waiting), ProQuest ‐ $5,000 (waiting) SirsiDynix ‐ $2000 (waiting). Other members of the Task Force
are/have contacted 3M/Bibliotecha (on list for next year), iii, Demco, LexisNexis, Tech‐Logic, Overdrive,
Ingram, Playaway, H.W. Wilson, and Elsevier Science. If any of you reading this have a connection to
these companies, please let me know!
8
The Corporate Sponsor Task Force also worked with staff to create a new brochure with clear
sponsorship levels and benefits. It is included in this board packet.
Branding Task Force: The Branding Task Force supported focus groups at the Public Library Association conference this spring. The idea was to find out from those attending what they know about United for Libraries as a basis for our continued work on branding/marketing our organization. An executive summary was sent to the board in May and is repeated here:
Since FOLUSA went away there doesn’t seem to be a lot of great help or information about friends groups. You must pay to be a member of ALA which for many friends is a pretty large barrier to overcome with small budgets and volunteers. Is there a way for us to serve these groups that has fewer barriers?
Could UFL engage the state associations and do more programs like Nuts and Bolts at the state level so that more Friends members could attend if it is closer to home?
The aging of the volunteer base is challenging and how do you move them along and at the same time attract younger folks? We heard there needs to be a balance in order to move forward!
Statewide memberships were discussed and those that were there and members through their state libraries hailed the benefits of the program. More promotion of this program and maybe even having one for friends?
Definitely heard about the name change and please don’t change it again but still not sure what it means and what we do as an organization. Associated with ALA and can anyone join ALA or do you need to be a librarian?
United Board Member Skip Dye, VP, Library and Academic Sales, Penguin Random House has generously hosted a membership drive luncheon for United for Libraries in an effort to recruit more interest in and knowledge about our association at the conference. I will be sharing what United for Libraries does for librarians, Friends, Foundations and Trustees and encourage the attendees to join! Thank you so much Skip.
Books for Babies: Skip has also made available to us hundreds of onesies for us to offer free to those who order a minimum of 150 kits. As you will notice in the budget, attached, you will see that our sale of kits is below budget. We are looking forward to seeing our sales climb with the addition of these onesies.
The Good, the Bad, and the Unfriendly: A Librarian's Guide to Working with Friends Groups: I’ve written this book to be published by American Libraries Editions this fall. It is focused toward librarians who work with public and academic Friends groups including areas on starting Friends groups, merging Friends and Foundations, attracting new and younger Friends groups, and working to turn around dysfunctional groups. The final chapter includes best practices from groups around the country. If AL Editions is able to sell 1,000 copies (making this a “best‐seller” ), we stand to gain between $5,000‐$6,000 in net revenues. We also hope the publication will generate more speaking engagements for me, which also produces revenues for United.
Respectfully submitted,
Sally G. Reed Executive Director
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15
Revise
d 4/27/16
2011‐2012
2012‐2013
2013‐2014
2014‐2015
2015‐2016
2016‐2017
2017‐2018
Presid
ent
Donna M
cDonald
Gail G
uidry G
riffinRod W
agner
Christin
e Hage
Ed M
cBrid
eSusan
Schmidt
Steve Laird
Presid
ent‐Elect
Gail G
uidry G
riffinRod W
agner
Christin
e Hage
Ed M
cBrid
eSusan
Schmidt
Steve
LairdOPEN
SecretaryRod W
agner
Ed M
cBrid
eCynthia Frie
deman
nCynthia Fried
emann (yr 2
)Cynthia Frie
deman
n (yr 3
)Donna M
cDonald
Donna M
cDonald
(yr 2)
Divisio
n Councilo
rSusan
Schmidt
Susan
Schmidt
Susan
Schmidt
Susan
Schmidt
Jeff Sm
ith (fill 1
yr term
)Jeff Sm
ithJeff Sm
ith (yr 2
)
Past P
residen
tRod Gauvin
Donna M
cDonald
Gail G
uidry G
riffinRod W
agner
Christin
e Hage
Ed M
cBrid
eSusan
Schmidt
Trustee at Large
Dora Sim
sDora Sim
sDora Sim
sDon Roalkvam
Don Roalkvam
(yr 2)
Don Roalkvam
(yr 3)
OPEN
Trustee at Large
Gwen
Guster W
elchGwen
Guster W
elchGwen Guste
r Welch
Donna M
cDonald
Donna M
cDonald
(yr 2)
OPEN
OPEN
Trustee at Large
Barb
ara Pren
ticeDian
e Sarantako
sDian
e Sarantako
s (yr 2)
Dian
e Saran
takos (yr 3
)Cam
ila Alire
Cam
ila Alire (yr 2
)Cam
ila Alire
(yr 3)
Friend at Large
Robin Hoklo
tubbe
Robin Hoklo
tubbe
Robin Hoklo
tubbe
Peggy B
arber
Peggy B
arber (yr 2
)Peggy B
arber (yr 3
)OPEN
Friend at Large
Marsh
a Ben
nett
Marsh
a Ben
nett
Marsh
a Bennett
Mich
ael LaC
roix
Mich
ael LaCroix (yr 2
)Mich
ael LaC
roix (yr 3
)OPEN
Friend at Large
Kath
ryn Su
arezKath
ryn Su
arez
Cherin
e Jan
zen
Cherin
e Janzen
(yr 2)
Cherin
e Jan
zen (y 3
)Veronica P
itchford
Vero
nica P
itchford (yr 2
)
Foundatio
n at Large
Ed M
cBrid
eCharle
s Han
son
Jeff Sm
ithJeff Sm
ith (yr 2
)Pau
la Besw
ick (fill 1 yr te
rm)
Marce
llus Tu
rner
Marcellu
s Turner (yr 2
)
Foundatio
n at Large
Peter P
earson
Peter P
earso
nAlice
Calab
rese‐Berry
Alice C
alabrese‐B
erry (yr 2)
Alice
Calab
rese‐Berry (yr 3
)Ginny M
oore
Ginny M
oore (yr 2
)
Foundatio
n at Large
Gretch
en Herm
anDeb
orah
Doyle
Deb
orah
Doyle (yr 2
)Deborah
Doyle
(yr 3)
Deborah
Doyle
Deb
orah
Doyle (yr 2
)Deborah
Doyle
(yr 3)
Board
Member at Large
N/A
N/A
Pat Sch
uman
Pat Sch
uman
Pat Sch
uman
Pat Sch
uman
Pat Sch
uman
Board
Member at Large
N/A
N/A
N/A
N/A
Peter P
earson (yr 2
)Peter P
earson (yr 3
)OPEN
Board
Member at Large
N/A
N/A
N/A
N/A
Fred Stie
low (yr 1
)Fred
Stielow (yr 2
)Fre
d Stie
low (yr 3
)
Board
Member at Large
N/A
N/A
N/A
N/A
Mark Sm
ith (yr 1
)Mark Sm
ith (yr 2
)Mark Sm
ith (yr 3
)
Corporate
at LargeSteve Laird
Steve LairdSte
ve Laird
Steve
LairdSteve Laird
(y 2)
OPEN
OPEN
Corporate
at LargeVirgin
ia Stanley
Virgin
ia Stanley
Virgin
ia Stanley
Peter P
earso
nKath
leen M
cEvoy (yr 1
)Kath
leen M
cEvoy (yr 2
)Kath
leen M
cEvoy (yr 3
)
Corporate
at LargeDustin
Hollan
dChako
Morgan
Chako
Morgan
Payal Lal (P
roQuest)
Skip Dye
(yr 1)
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)Skip
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Corporate
at LargeHelen
Wilbur
Gretch
en Herm
anGretch
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anExe
c Board
to Replace
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er
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from 2016‐2017
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BLU
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r electio
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rS
irsiD
ynix
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n &
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rA
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xt. 2
161
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ey
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uccess fo
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thp
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