Start Duration Subject Expected Result Responsible Location/Room

4:00 2:00 Arrival/Registration Travel, hotel check-in, meeting registration All

6:30 2:00 Dinner All are welcomed, dinner, fun with team All

Agenda

Day 1 - Monday, April 10, 2017

Join the conversation #DNAMC17

Sunset Room

Sunset Room

Start Duration Subject Expected Result Responsible Location/Room

7:00 1:00 Breakfast Breakfast All

8:00 0:15 Welcome All are welcomed, informed of the days events, housekeeping, introduce keynote speaker

R. Crawford, L. Edwards

8:15 0:45 Keynote Speaker- Alesia Latson: How to Harness Change, Manage Differences and Create Customer Value

Gain inspiration and strategies for creating customer value in a dynamic environment A. Latson

9:00 1:15 Dynamic personalities exerciseLearn methods to work more effectively in a team of dynamic personalities. Gain self-awareness and tips for assessing and managing team dynamics

A. Latson, All

10:15 0:15 Break Emails, phone calls All

10:30 1:30 Dynamic team exerciseGet a better understanding of the goals and challenges of sub-teams within the Marketing NA team. Create awareness of how individuals and teams can add value when working together and a plan for doing it

A. Latson, All

12:00 1:00 Lunch Lunch All

1:00 0:30 Marketing and Sales Alignment project update

Inform team on the ongoing project to develop a service level agreement between marketing and sales- defining leads, customer profile, customer journey. Team will understand the near-term sales/marketing alignment and what it means for their work

D. Bullard

1:30 2:00 Dynamic sharing and solutions Town-meeting style conversations where patterns are identified, collective knowledge grows, and possibilities for action emerge A. Latson, All

3:30 0:30 Break, location change Email, phone calls, move to new location All

4:00 2:00 Dynamic teamwork Surprise event (no physical activity, business casual appropriate) All

6:00 2:00 Dinner Dinner, fun All

Day 2 - Tuesday, April 10, 2017 What to think about today- How can we align strategy and products with communication technology and trends to influence customer decisions?

Trinity

Rio Grande I

Rio Grande I

Rio Grande I

Rio Grande IPre-function Area

Rio Grande IRio Grande II

Colorado II

Rio Grande I

Rio Grande IRio Grande II

Rio Grande IPre-function Area

Austin Courtyard

Austin Courtyard

Start Duration Subject Expected Result Responsible Location/Room

7:00 1:00 Breakfast Breakfast All

8:00 0:15 Welcome All are welcomed, informed of the days events, housekeeping R. Crawford, L. Edwards

8:15 0:25 Dynamic customers- warm-up and inspirationUnderstand your customer's day-to-day challenges, stages in the purchase process. Activity- what do you think gets in the way of your target customer from adopting your new product?

T. Sanchez, All

8:40 0:20 Dynamic trends and techniques for customer insights Learn about different trends and techniques to capture customer insights T. Sanchez

9:00 0:45 Translating customer pain points and trends Translate customer pain points and trends into a strategic, sustained marketing plan. Activity- customer voice boards

T. Sanchez, All

9:45 0:15 Break Emails, phone calls All

10:00 1:00 Dynamic technoloy and B2B trends- how-to demos Steps to success of content marketing and how to use MS Dynamics to do sustained campaigns

T. Sanchez, CoE

11:00 0:15 Pulling it all together (how) Understand customer journeys, steps and barriers and identify ways to overcome those barriers T. Sanchez

11:15 0:30 Dynamic action plan development Activity- listening to customers and sales, action steps worksheet, learning to work together to determine what customers are being told

T. Sanchez, All

11:45 0:15 Wrap up/end of meeting- how do we continue what we've started in our daily activities going forward? Meeting recap, next steps, submit surveys R. Crawford,

All

Day 3 - Wednesday, April 10, 2017 What to think about today- How can we better collaborate within marketing and with sales to improve our results and enhance customer value?

Trinity

Rio Grande I

Rio Grande I

Rio Grande I

Rio Grande IRio Grande II

Trinity

Rio Grande IPre-function Area

Rio Grande IRio Grande II

Rio Grande I

Rio Grande I

Rio Grande I

Notes:Physical check-out is not required unless you need a receipt for room incidentals

Airport shuttle service will leave from the hotel lobby- shuttle times can be found in the "Welcome" email sent 4/4/17 from Jessica Loosian- or, see her with any questions

If you have a late flight out on Wednesday, you can leave your luggage with the concierge

Please submit completed meeting surveys to Jessica Loosian

Main Building

TR’s Building • Upper Level TR’s Building • Lower Level

Rio Grande I

Sunset Room

Rio Grande II

PrefunctionArea

PrefunctionArea

Corridor

Outdoor Garden& Terrace

Outdoor Terrace OutdoorTerrace

TR’s

Colorado IBoardRoom

SanMarcos

Colorado II Colorado III

Trinity