agenda - lifegate.comlifegate capitalizes on its own experience and creativity in sustainability...

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AGENDA

PROJECTS ENERGY CLIENTS

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LIFEGATE CONSULTING COMMUNICATIONS

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LIFEGATE The reference point for sustainable development.

1.1 About us

1.2 Our strengths

1.3 What we do

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Creating a strong,

credible image

Building a healthy business

in the long term

Acquiring new capital

Gaining access

to new markets

Having efficient,

satisfied employees

Reducing

costs

Managing

risks most effectively

SUSTAINABILITY IS THE ONE KEY FOR:

1 LIFEGATE

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LIFEGATE WHAT WE DO OUR STRENGTHS ABOUT US

LifeGate, founded in 2000 by Marco Roveda, pioneer in the Organic food market in Italy thanks to the creation of

Fattoria Scaldasole, it represents the Italian benchmark for the sustainability world.

LifeGate supports companies in their sustainable development process through an economic model where “People,

Planet and Profit” live in mutual harmony, offering consultancy services for sustainable development,

communication and renewable energy supply.

LifeGate, through its media network (LifeGate.it, LifeGate.com LifeGate and Sound, social media, newsletter, app

mobile etc) engages a community of more than 5 million contacts, promoting a sustainable lifestyles.

LifeGate capitalizes on its own experience and creativity in sustainability

consulting and communications projects.

EXPERTISE

LifeGate arose out of the experience of Marco Roveda, a point of reference in Italy's

organic food industry as the founder of the Fattoria Scaldasole brand, and a winner of

many national and international recognitions, including:

• Worldshift 20 Council (2010): Representative of Italy

• World Economic Forum (2008): Social Entrepreneur of the Year for Italy

• Milan Chamber of Commerce (1997): Entrepreneur of the Year for quality of life

CONTENT

Know-how accrued in over 15 years of consulting work.

A team of professionals with extensive expertise in all areas of sustainability:

• CSR experts, scientific experts, and communications experts

• Italy's leader in carbon offsetting since 2002

• A team of journalists, and graphic and web designers to support activities performed

in the LifeGate media networks and projects developed for clients

• Cenacolo Prize for Publishing and Innovation (2002)

"Finding Bliss in the Shift", an e-book from LifeGate Planet Onlus, featuring

contributions from numerous Nobel Laureates, actors, composers, and individuals of international fame.

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Deepak Chopra Lester Brown Shirin Ebadi Adolfo Pérez

Esquivel Wangari Maathai

Mikhail

Gorbachev Marco Roveda Ervin Laszlo

...along with

many other

faces of

change.


1 LIFEGATE WHAT WE DO OUR STRENGTHS ABOUT US

1 Corriere Economia - 08/04/2013

2 Casa Naturale - 04/2014

3 IlSole24Ore.com - 10/12/2013

4 Sette Corriere della Sera- 06/12/2013

5 Gioia - 21/12/2013

6 Affari e Finanza -17/03/2014

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5,500,000

users per year

410,000 3,500

Facebook Linkedin

20,300 20,600

Twitter Instagram

Art events and

sustainability (Talenti per

Natura, Ecopark, Earth

Day…)

16,000

Apple users

4,000

Android users

50,000

Public newsletter

subscribtions

10,000

Corporate newsletter

subscribtions

Over 330,000

FM listeners

300.000

streaming listeners

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The LifeGate community is predominantly made up of consumers living in central and northern Italy, mainly

between the ages of 30 and 55 years (87%), chiefly female (66%), and with a high level of education (51%

college graduates); of these, 22% report themselves as being vegetarian, a percentage 3 times greater than the

national average.

Despite being complex and heterogeneous, it is a community united by shared values and similar interests that

transcend generations, nationalities, and gender differences.

These consumers are aware, attentive, and informed; their values and choices in life are at the heart of their

purchasing power, and they pay great attention to corporate behaviour with regards to production and service

delivery. They are willing to change their opinions on companies offering goods and services if those companies

demonstrate firm, clear intentions to work with respect for people and the environment.

Much attention is now paid to corporate identity and to actively searching for information about product origins in

order to make conscientious purchases, in particular using the latest digital tools.

.

Data obtained from a quantitative survey of the LifeGate

community. Sample group of 1010 respondents

October 2013

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CONSULTING The People Planet Profit business model is promoted by LifeGate Consulting, Italy's leader in

sustainability consulting. This model is organized into 5 areas and allows for integrating and developing

sustainability within a Company's business strategy, thereby maximizing its efficiency.

2.1 Strategy and Values

2.2 Stakeholder Management

2.3 Environmental Impact

2.4 Sustainable Procurement

2.5 Marketing and Communications

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The methodology applied by LifeGate Consulting

leads companies to:

• improve their social and environmental

performance

• reduce business costs

• increase earnings

• distinguish themselves from their competitors

• maintain a good reputation in the long term

A leading group in Sustainability since 2000, LifeGate Consulting offers concrete tools for implementing

Sustainability and assists companies on a strategic level to support those who have undertaken or who wish to

undertake a path towards sustainable development, in an integrated way.

CONSULTING

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MARKETING AND

COMMUNICATIONS

SUSTAINABLE

PROCUREMENT

ENVIRONMENTAL

IMPACT

STAKEHOLDER

MANAGEMENT

• Assessment of the Company's current sustainability performance, considering strengths areas and those with a potential

improvement, based on LifeGate Consulting know how in relation to international standards and guidelines (e.g. ISO 26000 and GRI

• Definition of the Sustainability Value Proposition, of the mid long term Sustainable Strategy Development Plan and of the activities

implementation priorities depending on their social and environmental relevance and in terms of communication

• Definition of Guide Lines enhancing already developed CSR activities and social and environmental actions

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Development of sustainable

positioning strategy

The Pillars of Sustainability for

Amadori in accordance with the

guidelines of ISO 26000. Assistance

with communications on product

packaging and on the institutional

level.

CASE HISTORY

Development of intercompany

and interfunctional team

Support provided to the Italian

affiliates of the Roche Group and

Roche Diagnostics in developing

several local initiatives through the

establishment of a Gruppo Ambiente

(Environment Group).

CONSULTING STRATEGY

AND VALUES

Social and

Environmental

Report

Internal

Newsletter

Raising awareness

among employees

MARKETING AND

COMMUNICATIONS

SUSTAINABLE

PROCUREMENT

ENVIRONMENTAL

IMPACT

STAKEHOLDER

MANAGEMENT 1 CONSULTING STRATEGY

AND VALUES

• Stakeholder analysis, management and engagement

• Development of Sustainability Reports (AA1000 and GRI): enhancements with regards to marketing and communications,

enhancement of key communications' elements of the Report in line with individual stakeholders

• Support in the implementation of Social Responsibility Management Systems (SA 8000), Health and Safety Management Systems

(OHSAS 18001 and definition of Code of Ethics

• Awareness programs and training for employees: seminars on sustainability, training courses on standards and certifications,

edutainment projects, development of support for internal communications (newsletters, designated areas on the intranet, corporate

events, house organs, etc.)

CASE HISTORY

• Environmental impact assessment: analysis of current performance (e.g. GWP - global warming potential) and identification of

areas of improvement vs benchmarks

• Life Cycle Assessment: performance of ad-hoc studies

• Support in the implementation of Environmental Management Systems (ISO 14001, EMAS)

Environmental impact assessment with a special focus on

greenhouse gas emissions:

• enhancement of reduction initiatives already underway

• identification of areas with the greatest potential for improvement

• development of a program of initiatives for the short/medium term

• assistance in defining environmental KPIs and sustainable

management

Results: Between 2008 and 2011, Roche reduced the amount of CO2 emissions generated by its activities at its Monza site by over 40%; its ROI was over

4% in the first year alone.

MARKETING AND

COMMUNICATIONS

SUSTAINABLE

PROCUREMENT

ENVIRONMENTAL

IMPACT

STAKEHOLDER


AND VALUES

CASE HISTORY

• Support in the Sustainable Supply Chain development: supplier analysis, classification, risk analysis, KPI’s definition, support in

supplier training and communication, performance monitoring

• 100% renewable energy procurement and energy efficiency solution

• Energy savings LED lighting system procurement

• Assistance with implementation and training on Green Procurement

• Support on Mobility Management (e.g. corporate car pooling, eco-fleet management)

• Support on purchases for the office (e.g. paper, stationery, hardware)

To accomplish a Zero Impact ® productivity path in the offices of the Italian headquarters of Ales Groupe,

LifeGate developed a training session designed for employees on the subject of Green Purchasing.

The initiative consisted of courses regarding:

• green purchasing and purchasing terms

• certification marks

• energy labels

• self-certification from producers

• responsible consumption behaviour

MARKETING AND

COMMUNICATIONS

SUSTAINABLE

PROCUREMENT

ENVIRONMENTAL

IMPACT

STAKEHOLDER


AND VALUES

CASE HISTORY

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Ecopolis Fleet

A new product developed in

collaboration with LifeGate for

corporate sustainable mobility.

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• Definition of communications guidelines in accordance with the sustainability strategy

• Assistance in maintaining adherence to the sustainability strategy

• Support for Reputation Risk Management tied to the subject of sustainability

• Perceived sustainability of a brand, product, service, or initiative: qualitative/quantitative research

• Development of new sustainable services and products

Strategic Plan

Definition of guidelines for

external communications,

including development of a new

trademark, pay off, packaging,

website, and ADV and digital

strategies.

MARKETING AND

COMMUNICATIONS

SUSTAINABLE

PROCUREMENT

ENVIRONMENTAL

IMPACT

STAKEHOLDER


AND VALUES

CASE HISTORY

COMMUNICATIONS Putting your sustainability communications strategy into practice in a coherent way is a complex art.

3.1 Endorsement

3.2 Project Design

3.3 Digital

3.4 Advertising

3.5 Events - Press - PR

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Corporate Profile 02/03/2016 19

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1 COMMUNICATIONS

Strengthened by its founder's experience with the Fattoria Scaldasole brand, for over 15 years LifeGate has assisted

companies and organizations by lending its own skills and the know-how of a team of experts in sustainability

communications, CSR experts, and scientific experts to develop credible projects in the eyes of an attentive,

informed target audience.

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LifeGate is ready and willing to place its own brand alongside businesses, services, or products aimed at sustainability, via concrete

projects and initiatives.

Associating your image with that of LifeGate means reinforcing the credibility of your brand, linking it to values of environmental and

social respect, expanding your target audience, reaching a receptive community willing to listen, and, therefore, improving the

effectiveness of communications.

• Zero Impact® endorsement on CO2 calculations and offsetting

• Endorsement for enhancing a process, service, or product with sustainability characteristics

• Endorsement of environmental projects

• Endorsement for improving content capabilities

Area Ambiente

(Environment Area)

Endorsement and content

for Corriere.it

EVENTS

PRESS - PR ADVERTISING DIGITAL

PROJECT

DESIGN 1 COMMUNICATIONS ENDORSEMENT

CASE HISTORY

Toyota – Mobility Revolution Toyota chooses Mobility Revolution rating to

endorse its Hybrid range’ sustainability

performance.


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LifeGate offers companies support for creating communications projects that integrate sustainable content, digital innovation, use

and/or creation of participation tools, and a powerful virality. LifeGate develops ad hoc projects for companies in the context of product

or service promotion, corporate communications, and internal communications.

• Design and development of sustainability ratings

• Projects designed for individual market sectors

• Sustainability sponsorship: crossmedia communications

initiatives and events

• Co-marketing activities with sustainable businesses and

publishers

• Social media: development of viral projects

• Development of editorial and scientific content

• Development of calculators

EVENTS


PROJECT


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Ecosalone

a project developed

for the Salone del Mobile

(Furniture Fair) in Milan.

SERVICES

OFFERED:

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One of the cornerstones of sustainability is open and continuous dialogue with company stakeholders. And one of the most efficient

ways to maintain that dialogue is via digital communication. For today's businesses, the social sphere represents an important

means for stakeholder engagement: companies must present themselves openly in a transparent way and come across as credible and

reliable.

Within each project's development, LifeGate designs digital activities focused on sustainability communications and on participation.

LifeGate also makes its own community available for research activities to identify the reality of a brand, product, service, or initiative as

perceived by a well-defined target audience that is attentive to matters of sustainability.

CASE HISTORY

EVENTS


PROJECT


Research Applications Mobile

Posso dire la mia? (Can I have a say?)

research activities carried

out in 2013 to provide client

companies with information

on the LifeGate community's

basic needs in the field of

sustainability.

LifeGate News – LifeGate Business

• articles

• banners

• dem

LifeGate and Sound

• traditional spots

• tailor-made press releases

• program sponsorship

• interviews

LifeGate.it

• banner: takeover and IAB format

• specials or feature articles

• sponsored areas

Social Media

• Facebook: posts, galleries, events,

contests, page creation and management,

adv

• Foursquare: activity notifications

• Twitter: posts, hashtags

• Pinterest: folder creation

Mobile Apps

• sponsorships

• banners

Other media

• online and offline programs

Strengthened by its own experience in the world of sustainability and by its activities in the fields of journalism, publishing, and

advertising, LifeGate also makes available a community of five million contacts, along with know-how and capabilities that are unique

in Italy for advising media, articulating planning guidelines, and reaching a target group of people interested in the values of

sustainability, through other media as well.

EVENTS


PROJECT


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CASE HISTORY


Giornata della Bellezza Sostenibile

Sustainable Beauty Day, an initiative held in

Italy and the Netherlands, with special

opening hours at beauty salons to raise

money for the environment.

Sustainability Sponsorship

Zero Impact® production of the

Rome Film Festival thanks to Ricola

LifeGate selects events throughout Italy to involve companies in activities that coincide with matters of sustainability. In addition, in

collaboration with companies and institutions, it involves stakeholders by staging outdoor events and unconventional initiatives to

raise awareness about sustainable living. LifeGate can also assist its customers by handling pre-existing relations with press offices

in order to improve the sustainable consistency of communications activities. Alternatively, in partnership with Aida Partners Ogilvy PR,

LifeGate offers an integrated PR management and press office service.

EVENTS


PROJECT


PROJECTS LifeGate translates its own model of sustainability by creating a series of concrete projects in collaboration

with specialized partners. To date, these projects have unfolded in specific sectors: carbon offsetting,

mobility, tourism, Expo 2015, events, and environmental protection.

4.1 Zero Impact®

4.2 Environmental Projects

4.3 Mobility Revolution

4.4 Stay for the Planet

4.6 LifeGate Event

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4.5 I Feel Food

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Zero Impact®

• calculates the environmental impact of any activity

• proposes actions for reducing impact and

increasing efficiency

• offsets CO2 emissions by planting and protecting

growing forests in Italy and around the world

The Results of Zero Impact ®

• 400,000,000 Zero Impact® products/services

• 70 million square meters of new forest planted and

protected

• 160 million kg of CO2 offset

APPLICATIONS

COMPANY

CO2 emissions associated with the entirety of a company's

operations and consumption (energy consumption, water

supply, waste production…) can be calculated, reduced,

and offset.

COMMUNICATIONS

Emissions tied to all communications activities, from

paper materials, to events, and even websites, can be

calculated, reduced, and offset

(www.zeroimpactweb.com)

PRODUCTS

Calculate, reduce, and offset CO2 emissions, and make

any type of product or service Zero Impact®.

EVENTS

Calculate, reduce, and offset the CO2 emissions of any

type of event.

PROJECTS LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT

1 A company chooses to make its product, or its entire operation, Zero Impact®.

An individual chooses to make their own consumptions Zero Impact®. Businesses

2 LifeGate organizes the project and identifies the lands to be protected or reforested.

It ensures that each Zero Impact® initiative corresponds to an appropriate surface area of

woods or growing forest. LifeGate

3 Polytechnic University of Turin, University of Padua, Polytechnic University of Lausanne,

and LCEngineering, specialized in LCA (Life Cycle Assessment).

These calculate CO2 emissions and the forest surface area necessary for offsetting them.

Scientific Institutions

4 Karen Mogensen Nature Reserve (Costa Rica), Bribri Cabecar Reserve (Costa Rica), Park

of Ticino, Las Lajas and El Pito Reserves (Panama), Mate Mate Reserve (New Zealand),

Ilena Reserve (Madagascar), Park of the Aniene (Rome). These perform the reforestation

work and monitor the forests. They ensure the land's protection in the long term.

Environmental Organizations

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LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT


Several publications of the Sole

24 Ore

Numerous releases of Topolino Eco-tagliandoToyota Motors Italia

Integration of the trademark into Eco-

tagliando (Eco-servicing) for cars, product

ADV, website, materials distributed to the

network of affiliated mechanics, and

events throughout Italy.

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1 PROJECTS LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT

http://www.energiafocus.it/wp-content/uploads/Disney500.jpg

Corporate Profile 29

• 2010 Giro d'Italia

• 2012 meeting with the Dalai Lama

in Milan

• Nat Geo Music Live at Piazza del

Popolo in Rome (Ben Harper,

Subsonica) to celebrate Earth Day

• The last concerts of the Luciano

Ligabue Tour and Vasco Rossi's

Buoni o Cattivi Tour

• Renault, Sodastream, and Scavolini

websites

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1 PROJECTS LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT


LifeGate advocates participation in environmental projects to ensure a planet rich in nature and biodiversity for

future generations.

Il Km verde - The Green Km

Urban renewal along the Naviglio

Grande in Milan

LifeGate supports a project to redevelop

the Alzaia del Naviglio Grande (Towpath of

the Grand Canal) in Milan by planting

indigenous trees and shrubs along a

roughly 1 km stretch.

Foreste in piedi - Forests Standing

Tall (Forest conservation in the

Brazilian Amazon)

LifeGate participates in protecting

560 hectares of forest land granted by

the state for the use of local families.

1 PROJECTS

Young Climate Ambassadors

Innovative education for youth

LifeGate stages days of games, education, and debate for children aged 8 to 14 years to engage them

in the importance of combating climate change. The project may be developed on different topics such

as healthy nutrition and the importance of reducing, reusing and recycling.

BEE my future (Expo 2015’s focus on biodiversity and food security)

Honeybees safeguard in urban contexts

Honeybees are in danger. Our food security and future depend on them. If these precious insects

disappear, many foods will vanish from our table. With BEE my future project, LifeGate protects 5

beehives through a network of expert beekeepers.

LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT

02/03/2016 31

Mobility Revolution is LifeGate's initiative dedicated to sustainable

mobility, comprising projects, services, and tools designed to help

people and organizations learn about and guide their choices and

behaviours.

Car fleet configurator

A tool for comparing fleet vehicles and

sustainability ratings

Green train

A calculator that allows travellers to calculate the CO2

savings generated by their trip

1 PROJECTS

CASE HISTORY

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LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT

02/03/2016 32

STAY FOR THE PLANET is a sustainability index developed by

LifeGate to assess, monitor, and improve the sustainable

management of hotel facilities. The Best Western Italia chain and

other independent hotel facilities have already chosen to join the

project.

1 PROJECTS

STAY FOR THE PLANET assesses the sustainability

performance of hotels through the use of Environmental Indicators

that comply with international standards and the Sustainability

Rating, a concise index illustrated by leaves and points

for different areas of analysis:

Energy, Water, Waste, Supplies, and Behaviour.

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LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT

02/03/2016 33

I Feel Food

Ideas and solutions for a sustainable nutrition

I Feel Food is a LifeGate initiative dedicated to sustainable nutrition that

offers projects, services and practical tools both to people and

businesses in order to be informed, to chose responsibly and to define

new projects.

1 PROJECTS

LifeGate experience allows the development of:

• Apps and calculator a that record the environmental and

social impact associated with the food shopping;

• engagement, communication, editorial and endorsement

projects dedicated to «food and sustainability»

• Internal communication and awareness projects with a

particular focus on sustainable nutrition and food waste.

LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT

02/03/2016 34

LifeGate Event is a project dedicated to the organization of sustainable

events with the aim of providing companies and communication

agencies concrete tools, a methodological approach, and a path to

certification for the organization of sustainable events.

LifeGate's experience offers:

• a manual for producing sustainable events

• a catalogue of sustainable suppliers

• Zero Impact® event production

• training courses on ISO 20121 and assistance with

certification

1 PROJECTS LIFEGATE

EVENT

I FEEL

FOOD

STAY FOR

THE PLANET

MOBILITY

REVOLUTION

ENVIRONMENTAL

PROJECTS

ZERO®

IMPACT

ENERGY LifeGate Energy positions itself as a strategic partner in the field of energy,

assisting companies in optimizing all their operations:

energy consumptions (electricity and gas), and energy efficiency (Led lighting systems)

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02/03/2016 36 02/03/2016 36

Thanks to LifeGate Energy, companies can count on:

Quality service

• no call centres – only a dedicated business account

• an administrative account available for questions concerning the entire production

chain

Transparent service

• clear, competitive prices

• no need for guarantees or security deposits

• no activation costs and no extra hidden fees

Certified service

• invoices only include transmission charges without any further supplements, as

determined by the AEEG

• no contractual time constraints or fines in the event of cancellation

Recognized service

• allows for the use of a credible, proven trademark: LifeGate Energy

Employee Management

LifeGate Energy is the only electric company approved by the Italian Authority

to supply businesses with renewable electricity certified as Zero Impact ® and

gas that provides for the protection of 1 square meter of forest for every SCM of

gas consumed.

ENERGY

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LIFEGATE LIGHTING LIFEGATE ENERGY

LifeGate Energy in the production chain

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Electricity Natural Gas

ENERGY LIFEGATE LIGHTING LIFEGATE ENERGY

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ENERGY LIFEGATE LIGHTING LIFEGATE ENERGY

LifeGate Lighting offers energy efficiency services for business by

suppling innovative Led lighting systems that assure economic savings

and excellence visual performances.

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SAVINGS

Energy

consumption: 65-

90% less compared

to traditional lighting

systems.

LIFETIME

50.000 hours per

Led compared to

4.000 hours of

traditional light

bulbs – insignificant

maintenance costs.

COMFORT

Lighting spectrum

suitable for human

perception – Leds

don’t heat up and

don’t attract insects.

PERFORMANCE

Led systems of

latest generation -

Power Led e High

Power Led – with

lighting power of 70

– 180 lumen/watt.

ENVIRONMENT

Very low

environmental

impact. Leds don’t

contain toxic

substances to be

sent to landfield.

Our clients:

OUR TOP CLIENTS LifeGate works with businesses, organizations, and institutions belonging to the most varied market sectors.

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OUR TOP CLIENTS

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OUR TOP CLIENTS

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http://www.cisco.com/en/US/hmpgs/index.html

OUR TOP CLIENTS

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LIFEGATE SpA Via Palermo 8, 20121, Milan, Italy

tel +39 0245374850

[email protected] - lifegate.it

agenda - lifegate.comlifegate capitalizes on its own experience and creativity in sustainability...

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