agenda recap survey methods types of survey methods advantages and disadvantages
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Agenda Recap Survey Methods Types of survey Methods Advantages and Disadvantages Criteria for Choosing Increasing Response Rates Observation Methods Advantages and Disadvantages Examples Break Group time. - PowerPoint PPT PresentationTRANSCRIPT
Agenda
Recap
Survey Methods
Types of survey Methods
Advantages and Disadvantages
Criteria for Choosing
Increasing Response Rates
Observation Methods
Advantages and Disadvantages
Examples
Break
Group time
What are Surveys and how do they differ from qualitative methods such as focus groups and depth interviews?
Types of Surveys
Telephone interviews
in-home interviews
Mall intercept interviews
Computer assisted personal interviews
Mail interviews
Mail panels
Electronic surveys
What criteria will influence the type of survey method used?
Flexibility of data collection
Diversity of questions
Use of Physical Stimuli
Sample Control
Control of the Data Collection Environment
Control of the Field Force
Quantity of Data
Response rate
Perceived Anonymity
Social Desirability
Potential for Interviewer Bias
Speed
Cost
How Can Response Rates Be improved?
What does gathering data through Observation entail
What are the advantages of observational data collection as opposed to surveys?
What are the relative disadvantages of observational data collection as opposed to surveys?
Your company makes the new flip and fold device. You want to find out what consumers think about it and how much they are willing to pay. What sort of survey technique do you use and why. Who do you target in your survey
Your company has just launched a new brand of pancake syrup. In order to improve sales the marketing department would like to know why consumers but the brands and sizes they do. How would you go about collecting this information?
Calgary Transit would like to conduct a ridership survey. Funds are limited but they need a relatively large sample. How would you suggest they gather the information?