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AGENDAAGENDA
Burke’s Dramatistic Burke’s Dramatistic PentadPentad
Uncertainty Reduction Uncertainty Reduction TheoryTheory
MotivesMotives ValuesValues
Kenneth Burke’s Kenneth Burke’s Dramatistic PentadDramatistic Pentad
Assumption: all people are Assumption: all people are pretty much the samepretty much the same
where there is identification, where there is identification, there is communicationthere is communication
where there is where there is communication, there is communication, there is persuasionpersuasion
The Dramatistic The Dramatistic PentadPentad
SceneScene ActAct AgentAgent AgencyAgency PurposePurpose
AGENDAAGENDA
Burke’s Dramatistic Burke’s Dramatistic PentadPentad
Uncertainty Reduction Uncertainty Reduction TheoryTheory
MotivesMotives ValuesValues
Uncertainty Reduction Uncertainty Reduction TheoryTheory
Basic Assumption: when Basic Assumption: when stranger meet, their primary stranger meet, their primary concern is one of uncertainty concern is one of uncertainty reduction or increasing reduction or increasing predictability about the behavior predictability about the behavior of both themselves and others in of both themselves and others in the interactionthe interaction
behavioral questionsbehavioral questions cognitive questionscognitive questions
CriticismsCriticisms
Theorems attacked: one states Theorems attacked: one states that the more you like a person that the more you like a person the less information you seek the less information you seek about him or herabout him or her
Wanting knowledge motives Wanting knowledge motives behavior, not just “not knowing”behavior, not just “not knowing”
Predicted outcome value Predicted outcome value (rewards) are superior (rewards) are superior predictors of communication predictors of communication behaviorbehavior
AGENDAAGENDA
Burke’s Dramatistic Burke’s Dramatistic PentadPentad
Uncertainty Reduction Uncertainty Reduction TheoryTheory
MotivesMotives ValuesValues
Motives of Motives of CommunicatorsCommunicators
Physiological
Motives of Motives of CommunicatorsCommunicators
Physiological
Safety
Motives of Motives of CommunicatorsCommunicators
Physiological
Safety
Belongingness
Motives of Motives of CommunicatorsCommunicators
Physiological
Safety
Belongingness
Recognition/Esteem
Motives of Motives of CommunicatorsCommunicators
Physiological
Safety
Belongingness
Self Actualization
Recognition/Esteem
ExerciseExerciseApplication of Application of MotivesMotives
AGENDAAGENDA
Burke’s Dramatistic Burke’s Dramatistic PentadPentad
Uncertainty Reduction Uncertainty Reduction TheoryTheory
MotivesMotives ValuesValues
Values in Values in CommunicationCommunication
Isolating Isolating ValuesValues
Determining Determining Values in Values in MessagesMessages
Methods to Extract ValuesMethods to Extract Values Listen for words that openly state Listen for words that openly state
valuesvalues Listen for negative wordsListen for negative words Find unstated values behind stated Find unstated values behind stated
beliefsbeliefs Look for unexpected omissionsLook for unexpected omissions Look for connotative languageLook for connotative language Look at evidence sourcesLook at evidence sources Note proportionsNote proportions
BackgroundBackground September 15, 1962 Birmingham, Alabama: September 15, 1962 Birmingham, Alabama:
– 4 children killed in Sunday School bombing4 children killed in Sunday School bombing January 1963:January 1963:
– Governors Orville Faubus and George Wallace oppose Governors Orville Faubus and George Wallace oppose integration of public schools arguing for nullification, integration of public schools arguing for nullification, interposition, and interdictioninterposition, and interdiction
March 1963:March 1963:– Sheriff Bull Conner turns fire hoses turned on young Sheriff Bull Conner turns fire hoses turned on young
people to prevent their registering to votepeople to prevent their registering to vote
July 1963:July 1963:
– FBI spreads rumor of planned riots during the march on FBI spreads rumor of planned riots during the march on Washington planned for August 28Washington planned for August 28
Values Analysis of theValues Analysis of the“I Have a Dream” Speech“I Have a Dream” Speechof Dr. Martin Luther King Jr.of Dr. Martin Luther King Jr.
Look for words Look for words actually usedactually used
Compare to Compare to expectations for expectations for such a message such a message
Positively Stated Values Negatively Stated Values TotalPositively Stated Values Negatively Stated Values Total
Freedom , free 22 Not free, oppression 3 25Freedom , free 22 Not free, oppression 3 25
Brotherhood 7 Exile, discord 7 14Brotherhood 7 Exile, discord 7 14
Pursuit of happiness 6 Poverty, default 6 12Pursuit of happiness 6 Poverty, default 6 12
Life 1 Physical violence 10 Life 1 Physical violence 10 1111
Justice 6 Injustice 3 Justice 6 Injustice 3 99
Equality 2 Segregation 6 Equality 2 Segregation 6 88
Faith, pray, God 7Faith, pray, God 7
Take a Take a Break!Break!