agenda zconcreteness and clarity zorganization and reader perception zorganization for neutral,...
TRANSCRIPT
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Agenda
Concreteness and clarityOrganization and reader perceptionOrganization for neutral, informative
documentsCorrectness: myths and realitiesInformative memo assignment
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Concreteness
Be clear - use specific facts and figures
Put action in your verbs
Choose vivid, image-building words (that are professional)
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Being clear
Precise, concrete, familiar wordsExamples:
Short, simple sentences and paragraphsSpecifics:
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Putting action in your verbs
Active vs, passiveDefinition:
Examples:
Uses:
Nouns vs. verbsExamples:
Uses:
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Choosing vivid words
This is in reference to your correspondence of September 12, in which you accepted the firm’s offer of employment in the position of ….
Welcome to XYZ, Inc.! Thank you for your recent letter confirming your acceptance...
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Cover letter exercise #1
In small groups, read the exercise and rank the cover letter samples in each category
How could each letter be improved?
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Organization and perception
Where is attention strongest when you read a document?
The attention curve
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Using the curve:Advance organizers
What are they?
Why use them?
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Using the curve: PAL
What it is Porch: connection between message content,
sender, and receiver Action: clear and precise statement of purpose Layout: brief overview of content
When (and why) to use it
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Organization: informative
Direct approach First: main idea,
main point Middle: explanation
(all relevant details) End: positive,
friendly tone; clear statement of action desired (if any); next steps
Announcement First: best news;
reader benefit Middle: details;
instructions; re-emphasis of reader benefit
End: offer of additional help; contact info; next steps
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Cover letter exercise #2
Exchange cover letters with a partner Underline the main
point. Is it in the first paragraph?
How is the letter organized? (What comes first, second, third, etc.?)
How does it use advance organizers?
How clear and concrete is the language?
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What is correct usage?
Standard English grammar (subject-verb agreement, pronoun reference, verb tense)
Accurate spelling Appropriate word choice
(level of formality, accurate meanings, specific words)
Generally accepted punctuation
Grammar
Punctuation
Spelling
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Myths and realities ofEnglish usage
There is one correct form of Standard English
People who do not use Standard English are lazy, ignorant, or of low social class
People who don’t use language properly can’t be expected to perform their jobs properly
People will judge you on your use of English
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Types of errors and their impact
In order of importance to readers: Disruptive errors: make determining your
meaning difficult Credibility errors: reflect negatively on your
professional image Etiquette errors: generally not noticed, but can reflect negatively on your image
Accent errors: characteristic of non-native English
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Informative memo
What type of communication is this?
What will readers need to know? In the case? Not in the case?
How will you show reader benefit?
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Assignment
Read Ch. 8Read the packet on “Correctness”Review Appendix B for punctuation quiz
Thurs.Write a draft of the informative memo
(draft due 9/21, final due 9/26)