3/16/2015 Aggressive Marketing Tactics ­ Working At Home With KSMussselman

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Aggressive Marketing Tactics

Are They Mandatory for Your Success?Today’s topic is network marketing old school – or aggressive marketing tactics – versusonline or the new way of doing things.

I’ve been watching some online seminars and they talk about the best way to do networkmarketing, because it’s a people business, is to go out and meet people, as in face­to­face.And they still talk about your relatively ‘warm market.’

So if you have a friend who has a friend who’s having some money problems, you get thatfriend to take you to his friend’s house so you can pitch your business.

3/16/2015 Aggressive Marketing Tactics ­ Working At Home With KSMussselman

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That’s an aggressive way of marketing your business. I call that the “Amway” way. Thereason I say that is that way back, when I was 16­17, I was involved with Amway for a veryshort time.

It’s also the way you would pitch any type of network marketing company, whether it’sTupperware or Princess House, Avon, any type of marketing business – you’re supposed togo out and meet people. You’re supposed to talk to your warm market, ‘hound’ your friendsand family.

I look at it a different way. Those are still effective marketing strategies if you’re a socialbutterfly, if you’re an aggressive marketer, if you love talking about business.

You can also do this if you’re involved in different offline groups, for example a book club, aknitting club, etc., and you meet up with the group once a month locally. Or if you’re involvedwith your Chamber of Commerce so you go to the picnics and events and you share yourbusiness.

And that’s all fine and good.

Effective Marketing Strategies Based on Old School Methods

I look at this way. There’s another ‘old school’ method that can be transitioned to online. Andthat is, back when there used to be things called ‘Pen Pals.’

You write a letter, put it in an envelope, you stamp it and mail it out, and you build arelationship with people through written word, through the mail.

3/16/2015 Aggressive Marketing Tactics ­ Working At Home With KSMussselman

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And every once in a while if you had the time or even the money, with the cost of long­distance phone service back in the day, you would have a phone conversation once in awhile. Or maybe once or twice a year you’d meet somewhere locally.

Once you’ve built that relationship, you start talking about your business and what you do.

Transition that online and you have email, Facebook, Twitter, Google+, hangouts, chatrooms. So you can build a successful online network marketing business using onlinemarketing strategies.

It can be done.

Are You Housebound?

If you are housebound, if you’re in a home and you don’t get out much to talk to people andbuild relationships, the online way is the best way to go.

You always want to build that relationship first before you pitch the business. Let people knowwhat you do, what you’re about, how you do what you do. You may not even have to tell them‘I’m with X company.’

Just talk about how you’re working a business online, that you’re blogging, you’re doingvideos, using different online marketing tools that make marketing easier than they wouldhave been 30+ years ago.

Back 40 or 50 years ago there wasn’t even an Internet or personal computers and you had todo everything by writing. And I wrote all the time. I was always writing – I had a journal, Iwrote song lyrics.

And back then I joined a couple of MLM companies and the way they taught marketing wasso aggressive. Some people have that personality type that they can go out and push theirbusiness with aggressive marketing.

Use Online Marketing Strategies that are Right for You

But you need to use the types of marketing strategies that are comfortable for you and also

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what’s easy to teach someone else to do, and you can teach them to do it online.

You don’t have to go to Chamber of Commerce picnics and meet­ups. You don’t have to dothat.

I just want to express that in my opinion, you do not have to do that in order to succeed andbuild a lucrative income. It’s not mandatory to your success.

You will hear the top marketers – and I follow these people because of their other marketingtips and techniques, mindsets and opinions.

But when it comes to the opinion that you’re not going to build a successful business unlessyou’re constantly picking up the phone and calling so many people a day, you’re not going tobuild a successful business unless you go out and meet people every day, I personally don’tbelieve that.

It may take me a little longer to build the same kind of business as a more aggressivemarketer would, but that’s my way of doing things.

So I wanted to get this out there for people who think like I do, because those are the teammembers I want on my team. If you like going out and pushing the business using moreaggressive marketing tactics, that’s cool.

But if you like using online marketing methods more and as your primary source ofmarketing, then those are the people I want to talk to because I can teach them easily how todo what I do.

Duplication – It’s Not That Hard

What I do is not difficult. In fact, I haven’t mentioned my business once in this whole video. Idon’t need to. If people like me and trust me and they want to know more about what I do,there are links below the video, and they can follow those and go to my blog and see what I’mabout, check out other YouTube videos.

What I teach is duplication. And I also want to market in a way that is not in­your­face,money­money­money, because if you do what you love, people will join you because they’ll

3/16/2015 Aggressive Marketing Tactics ­ Working At Home With KSMussselman

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find out it’s not that difficult.

No, you’re not going to make $1000 in your first 24 hours unless you’re super aggressiveand you get 50,000 leads and they all sign up and they all stay with it.

But the kind of people that I want on my team are not people who are going to go, ‘Oh, gee, Ididn’t get my $500 in the first 24 hours so I’m going to jump ship and go somewhere else.’

And I think a lot of the online marketing today is geared towards the lazy, fast people whodon’t want to work. They don’t want to actually have to do something. They want everythingon autopilot. They want things that are ‘done for you.’

Well, what are you going to do for yourself? You’re not promoting or branding yourself.You’re promoting a system. You’re promoting a program that has nothing to do with yourpersonality and how you work the business.

So are aggressive marketing tactics the only way to go to besuccessful?

No. This can be done online. You can do the whole thing online and still build a verysuccessful business.

Lead With Value and Your Own Personality

Market with value. Market by being yourself and you will attract the kind of people you want toattract. And it’s not going to be the lazy tire kickers who jump from program to system.

You’ll attract people who want to commit to building a long­term, successful business online.