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Agile & User Experience for Engineers Michael Ong Product Team Coach @ The Collab Folks

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Page 1: Agile & User Experience for Engineers

Agile & User Experience for Engineers

Michael OngProduct Team Coach @ The Collab Folks

Page 2: Agile & User Experience for Engineers

Good Morning !

Who? What? How? Why?

Page 3: Agile & User Experience for Engineers

ABOUT THIS TALK

Agile & UX for Engineers

‣ Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them

‣ Challenges in practicing Agile & UX in Organisations

Page 4: Agile & User Experience for Engineers

Site maps

Wireframes

Card sorting

Usability testing

Contextual inquiry

Personas

Scenarios

Prototyping

Heuristic evaluations

Mental models

Affinity diagramming

Concept maps

A/B testing

Flow diagrams

Taxonomies

Storyboards

User interviews

AGENDA

What we will not be able to cover today

How to be a User Experience Designer!

Page 5: Agile & User Experience for Engineers
Page 6: Agile & User Experience for Engineers

Ruth Ho Michael OngLena Quek

Focused on digital strategy, marketing, product development, and user experience.Previous projects include Luxury E-Commerce, Global Payments Tech, Telco, and B2B Mobile Applications.Passionate about customer-centric design/product development, marketing analytics, stakeholder management, and bridging the gap between business and IT.

Focused on product strategy and development, agile practices, and user experience.Previous projects include Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, E-Commerce, and Real Estate Portals.Passionate about helping founders chart a path towards growth through startup mentoring and coaching.

Focused on user experience, field and user research, digital strategy and marketing.Previous projects include Online Publishing, E-Commerce, Customer Loyalty, Online Bookings, and Human Capital Management Software. Passionate about customer discovery, aligning business goals with user goals, and problem-solving via user-centric solutions.

Page 7: Agile & User Experience for Engineers

MICHAEL ONG | @michaelon9 | [email protected]

tech ~ agile ~ ux ~ product ~ team coach ‣ before 1999 : programming in 6

languages ‣ web design / development ‣ research & development ‣ network engineer ‣ full-stack development + sales ‣ programming in +15 languages ‣ business process consulting ‣ internet spaceships ‣ portal development

‣ UXSG.org , Agile Singapore, Product Groups

‣ scrum master ‣ mobile & ux lead ‣ product manager ‣ coo a.k.a even more work including

customer success, operations, logistics & finance

‣ more internet spaceships ‣ cycling + startup ‣ coach for agile, ux & product teams

Page 8: Agile & User Experience for Engineers

MICHAEL ONG | @michaelon9 | [email protected]

i’ve worked with …

‣ Société Générale ‣ NEC Solutions ‣ K.C. Dat ‣ Nippon Express ‣ Air Asia ‣ Singapore Zoo ‣ Jurong Birdpark ‣ Changi Airport Group ‣ M1

‣ Referral Candy ‣ That Green Space ‣ Arcstone ‣ KMK Online ‣ Bukalapak ‣ Foolproof ‣ SPH ‣ Jurnal ‣ BTPN / Genius

‣ Mapletree ‣ VISA ‣ Robert BOSCH ‣ SPH, ST701 ‣ iProperty Group ‣ bellabox Australia &

Singapore ‣ Bicycl.asia

at The Collab Folks …

‣ Lippo Group ‣ EMC ‣ DBS ‣ AXA ‣ GroupM

Page 9: Agile & User Experience for Engineers

The Collab Folks Approach

Product Management

Agile Practices

UserExperience Design

Marketing

Leadership Coaching

Product Team Coaching

Talent / Skills Identification

Connect external

Talent / Skills

EXPLORE

COLLAB

EVALUATE

the learningorganisation

Page 10: Agile & User Experience for Engineers

ZA

NOTABLE COLLABORATIONSPartners

Page 11: Agile & User Experience for Engineers

Who’s here today?

Let’s Warm Up‣ Are you a

‣ Product Manager

‣ Designer

‣ User Researcher ?

‣ Developer / Engineer

‣ QA ?

‣ Business Development ?

‣ Marketing ?

10 minutes

‣ Which Industries do you work in ?

Page 12: Agile & User Experience for Engineers

What Challenges / Questions are you thinking about ?

Let’s Define Today‣ List down 1 to 3 Learning Goals you Have

‣ What questions do you have?

‣ What challenges do you face ?

15 minutes

Page 13: Agile & User Experience for Engineers

Let’s get going !

Who? What? How? Why?

Page 14: Agile & User Experience for Engineers

Our Journey towards User Experience Work& Challenges of Applying UX Processes

Page 15: Agile & User Experience for Engineers

SHU - HA - RI

Shu - Ha - Ri is a way of thinking about how you learn a technique The name comes from Japanese martial arts (particularly Aikido), and Alistair Cockburn introduced it as a way of thinking about learning techniques and methodologies for software development.http://martinfowler.com/bliki/ShuHaRi.html

Page 16: Agile & User Experience for Engineers

SHU - HA - RI

Shu: In the beginning stage ...

Ha: At this point the student begins to branch out ...

Ri: Now the student isn't learning from other people, but from his own practice.

Page 17: Agile & User Experience for Engineers

SHU - IN THE BEGINNING STAGE

1999 - 2008

Page 18: Agile & User Experience for Engineers

MICHAEL’S FIRST BUSINESS

FAILING … QUICKLY

Page 19: Agile & User Experience for Engineers

THE PROJECT THAT HELP MICHAEL UNDERSTAND THE IMPORTANCE OF RESEARCH

‣ cleaning inspection system

‣ designed, developed end-to-end by Michael

‣ on-site visits to observe user behaviour

‣ support & maintenance to adjust the product according to feedback

Page 20: Agile & User Experience for Engineers

THE GAME THAT HELPED UNDERSTAND MULTI-ROLES

‣ EVE Online is a persistent world massively multiplayer online role-playing game (MMORPG) developed and published by CCP Games.

‣ Players of Eve Online can participate in a number of in-game professions and activities, including mining, piracy, manufacturing, trading, exploration, and combat (both player versus environment and player versus player).

https://en.wikipedia.org/wiki/Eve_Online

Page 21: Agile & User Experience for Engineers

HA - AT THIS POINT THE STUDENT BEGINS TO BRANCH OUT

2008 to 2015

Page 22: Agile & User Experience for Engineers

BUSINESS #3

FAILING … AGAIN !

Page 23: Agile & User Experience for Engineers

VENTURING INTO USER EXPERIENCE INDUSTRY

Aster Agile adoption at iProperty, CEO asked how we can be “mobile first”.

Page 24: Agile & User Experience for Engineers

STORY #1

‣ iProperty Group (Real Estate Portal)

‣ >10 years old (there for 3.5)

‣ 100+ to 300+ staff

‣ 4 main countries (MY, SG, ID, HK)

‣ connects real estate agents / agencies / developers

‣ to a few million property buyers & sellers

Page 25: Agile & User Experience for Engineers

‣ 6 months

‣ 4 countries

‣ 120+ team members

‣ focused on “user experience” as a topic

‣ to identify where,how and who we would start with

‣ “in-house” approach with mobile team with its own budget acting like a vendor co-located within the company

4 WORKSHOPS

Page 26: Agile & User Experience for Engineers

‣ mobile roadmap

‣ design strategy

‣ personas & scenarios

‣ information architecture

‣ task flows

‣ prototyping & testing

‣ development

‣ marketing launch & measuring

THE PROCESS

Page 27: Agile & User Experience for Engineers

DESIGN STRATEGY

Page 28: Agile & User Experience for Engineers

‣ Train the trainer

‣ I was trained at Republic Polytechnic during first workshop and with their assistance proceeded to carry out the rest of workshops to 120+ people

‣ Identify your successors and provide mentorship / training asap!

‣ Team leads took over Scrum teams after 1st year when I move to Product Owner position in new team

‣ New team Lead took over team when I moved on

‣ Individuals in our teams have mostly moved to team lead positions at 4 years after we introduced Agile/Scrum techniques

KEY LEARNINGS

Page 29: Agile & User Experience for Engineers

‣ Communicate early and often

‣ Work with Marketing early to identify launch plans / bottlenecks

‣ Work with Customer Service / Sales early to train on product

‣ You can be Agile in a Enterprise, act like a Startup

‣ Understand your budget, control it

‣ Deliver results fast and measure

‣ After Mobile team rolled out apps for iPad, Windows, iPhone, Android across 3 countries in 9 month period, Mobile API is now used by Desktop sites

‣ Keep your team small (we had 5)

‣ Product Owner, UX/UI Designer, Back-end Dev, 2 Mobile Devs

‣ 6 apps in 9 months across 3 countries we operated in

KEY LEARNINGS

Page 30: Agile & User Experience for Engineers

STORY #2

‣ bellabox (Beauty Discovery Service)

‣ >3 years old (there for 2)

‣ 20 to 35 staff

‣ 2 countries

‣ connects 700+ brands

‣ to a 100k+ audience

‣ 45k paying customers

Page 31: Agile & User Experience for Engineers

‣ 15 days

‣ 2 countries

‣ 20+ team members

‣ focused on “user experience” as a topic

‣ to identify where,how and who we would start with

‣ hybrid approach with design, development

‣ PO co-located at their office 80-90% of time

2 WORKSHOPS

Page 32: Agile & User Experience for Engineers

‣ design strategy

‣ product requirements and analysis

‣ product roadmap

‣ information architecture

‣ task flows

‣ prototyping & testing

‣ development

‣ marketing launch & measuring

THE PROCESS

Page 33: Agile & User Experience for Engineers

DESIGN STRATEGY

Page 34: Agile & User Experience for Engineers

‣ Business as usual while over-hauling a business is incredibly tough work

‣ We have had key project team members leave due to the hectic nature of running a business and creating a new platform

‣ Maintain focus on customer needs

‣ Don’t be distracted by growth. You are at critical juncture where lack of focus can delay project plans significantly

KEY LEARNINGS

Page 35: Agile & User Experience for Engineers

‣ Hybrid model kinda works

‣ Lean In-house dev team

‣ Combined with Heavy out-sourced Design & Dev team

‣ Looking back, we would move towards in-house sooner rather than later after majority of work is completed BUT hiring is tough (for everyone)

‣ Learn from Enterprise

‣ Be great at documentation, process design

‣ Identify bottlenecks early and work on removing obstacles

KEY LEARNINGS

Page 36: Agile & User Experience for Engineers

COMMUNITIES

Page 37: Agile & User Experience for Engineers

TAKES COMMITMENT TO BUILD COMMUNITIES

Page 38: Agile & User Experience for Engineers

RI - NOW THE STUDENT ISN’T LEARNING FROM OTHER PEOPLE, BUT FROM HIS OWN PRACTICE

2015 to PRESENT

Page 39: Agile & User Experience for Engineers

STORY #3‣ KMK Online

‣ Digital Arm of Emtek Group (Operates SCTV, Indosiar & O-Channel)

‣ Owns and Operates

‣ Blackberry Messenger (BBM)

‣ liputan6.com (news portal)

‣ vidio.com (video portal)

‣ bintang.com (entertainment portal)

‣ bola.com (sports portal)

‣ karir.com (job portal)

‣ +++ many others

‣ 250M+ monthly visits

‣ 70M+ monthly unique users

Page 40: Agile & User Experience for Engineers

‣ 1 day + 15 days + follow up practice

‣ Jakarta

‣ All KMK Teams + vidio.com for Design sprint

‣ focused on “user experience” as a topic

‣ to identify where, how and who we would start with

1 WORKSHOP + 3 WEEK DESIGN SPRINT

Page 41: Agile & User Experience for Engineers

‣ Business as usual while training is tough work

‣ We used a pair coaching approach for observations and pairing with teams on-site

‣ Maintain focus on user needs

‣ The Vidio team had many priorities and needed a crystal clear strategic focus to enable them to prioritise via user research

‣ Train the trainers

‣ After the training, the team worked with other product teams to start design sprints and eventually hired internal User Researchers

KEY LEARNINGS

Page 42: Agile & User Experience for Engineers

STORY #4‣ Singapore Press Holdings : Digital Division

‣ Digital Arm of SPH

‣ Owns and Operates

‣ AsiaOne

‣ STJobs

‣ FastJobs

‣ +++ many others

Page 43: Agile & User Experience for Engineers

‣ Over 4 months

‣ Singapore

‣ AsiaOne, STJobs, Fastjobs for Product & UX Program

‣ focused on “user experience” as a topic

‣ to identify where, how and who we would start with

9 WORKSHOPS

Page 44: Agile & User Experience for Engineers

‣ Business as usual while training is tough work

‣ We used 3 coach approach for observations and pairing with teams on-site for UX office hours

‣ Maintain focus on user needs

‣ Each team were at different product maturity and had to identify clearly their user needs via research

‣ Fundamental research techniques helped to open their minds towards answering “What do our users need” instead of “What we can develop for users”

KEY LEARNINGS

Page 45: Agile & User Experience for Engineers

NOTABLE COLLABORATIONS

Clients Partners

Page 46: Agile & User Experience for Engineers

IN SUMMARY

• SHU

• SILO in Tech with no understand about the wider business operations hurt the successful roll out of products my teams worked on

• SPEAKING with Customers / Stakeholders early

• TAKE TIME OFF and learn something different

• HA

• BRIDGE people as soon as possible

• not only UX , Tech, Prod but all the various teams in a company

• Speaking with the people who create the products and influencing CULTURE CHANGE takes time

• the right COMMUNITIES are important for personal and professional growth

• RI

• DON’T BE AFRAID TO FAIL

• 105 clients later, I’m still learning something new from each client and applying this into each new coaching with product teams and my latest business

• FIND LIKE MINDED partners

• I keep in touch with all ex-team members and see where they are in life, and check in about their work

Page 47: Agile & User Experience for Engineers

Trends in UX

Page 48: Agile & User Experience for Engineers

ENGINEERING

Engineering is traditionally about FEATURE DELIVERY not about learning about the user/

MOST organisations have a culture of DELIVERY.

Page 49: Agile & User Experience for Engineers

Designing Products

Today

Physical + Digital

we design for

Tomorrow

we design for

ConnectedExperience!

Yesterday

Desktop

Mobile

we design for

Physical

Page 50: Agile & User Experience for Engineers

Which product(s) do you consider to have a good user experience ?

What is User Experience?

Page 51: Agile & User Experience for Engineers

Positive Experience

Image Credit: Michael Ong Quote from Feedback : https://www.kickstarter.com/projects/1670187625/see-sense-icon-the-intelligent-and-connected-cycle

“1st, I love the new design, charging slots are brilliant and

much improvement from previous versions.

2, App works great. First attempt to update didn't go, so stopped

app and connected 1 at a time to update, worked easily.

3, Quality!”

Page 52: Agile & User Experience for Engineers

Melissa Perri :Do you agree?

“Product Management with no User Experience Design creates functional products that don’t make users excited. User Experience Design with no Product Management produces delightful products that don’t become businesses.”

Source : Melissa Perry on Changing the Conversation about Product Management vs. UX http://melissaperri.com/2016/01/17/pmvsux/#.VrDr4jZ96L7

Page 53: Agile & User Experience for Engineers

Can you think of product(s) that have a bad user experience?

What is User Experience?

Page 54: Agile & User Experience for Engineers

Negative Experience

“I bought two of these... Very unhappy. Both do not work right.

Have to reset every single time as it freezes and just doesn't work.

works for ten minutes. Not happy and wasted money. want my

money back.”

Image Credit: http://thenextweb.com/wp-content/blogs.dir/1/files/2014/02/flyfit2.png Quote from Feedback : https://www.kickstarter.com/projects/522669502/flyfit-unique-ankle-tracker-for-fitness-cycling-an

Page 55: Agile & User Experience for Engineers

Product Management and UX Design Responsibilities

Credit : http://melissaperri.com/2016/01/17/pmvsux/#.VrDr4jZ96L7

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How to work together

User Stories and epics : Define users, goals and value

Product Management can own the acceptance criteria

Requirements

Page 57: Agile & User Experience for Engineers

How to work together

Understand user needs and how they use technology / services

That means customer visits and regular interviews

User Research

Page 58: Agile & User Experience for Engineers

How to work together

Designers facilitate the design process with whiteboard and hand sketch sessions

Ideation

Page 59: Agile & User Experience for Engineers

CommunicationHow to work together

Include both in the regular cadence of product meetings to ensure a regular flow of communication

Page 60: Agile & User Experience for Engineers

What : Product Management vs How : User Experience

Product Managers Responsible for product’s overall success

UX Designers Responsible for ensuring users’ needs are met Engineers Developing Prototypes and Final product together

Page 61: Agile & User Experience for Engineers

PUTTING IT TOGETHER

https://jthoyer.wordpress.com/2015/09/30/google-io-2014-the-design-sprint-from-google-ventures-to-google/

Page 62: Agile & User Experience for Engineers

WE WANT

GREAT EXPERIENCES More or less features doesn’t matter. Engineering often sees PROTOTYPING as outside of engineering

MAKE PROTOTYPING a first class member of your tech stack to cultivate a culture of LEARNING

Page 63: Agile & User Experience for Engineers

Jeneanne RaeDo you agree?

“Integrating Design into your company involves more than just hiring superstar designers. It takes a long-term commitment and developing a culture that brings everyone up to speed”

Source : Jeneanna Rae on 6 Keys for Turning Your Company into a Design Powerhouse http://www.fastcodesign.com/1669433/6-keys-for-turning-your-company-into-a-design-powerhouse?

Page 64: Agile & User Experience for Engineers

ROI of Design-centric firms

Creating sustainable competitive advantage through design is not a quick or easy task.

Source : DMI Design Value Index (Source: Design Management Institute) http://designforeurope.eu/news-opinion/value-design-business

Page 65: Agile & User Experience for Engineers

Design Maturity Ladder

Source : The Design Maturity Ladder (Source: Danish Design Centre) http://designforeurope.eu/news-opinion/value-design-business

Page 66: Agile & User Experience for Engineers

Developing a UX Strategy Blueprint

Credit : https://www.uie.com/articles/ux_strategy_blueprint/

Challenges

Aspirations

Focus Areas

Guiding Principles

Activities

Measurements

Page 67: Agile & User Experience for Engineers

Working with Legacy Systems

Page 68: Agile & User Experience for Engineers

Legacy Systems

The Problem isn’t Legacy Systems It’s Legacy People and Legacy Customers / Users

Legacy People RESIST Change

Legacy Customers / Users DON’T CARE

Page 69: Agile & User Experience for Engineers

HOW TO FAIL

PHASED Approach typical 3 phase approach 1) design and implementing the basics 2) completing the features of old system 3) implement some new and exciting features

business get tired of waiting

Page 70: Agile & User Experience for Engineers

HOW TO FAIL

PIECE BY PIECE Refactor legacy system piece by piece, extracting parts and cleaning them up UPHILL battle due to friction between new and old and more people getting added to new designs

business get tired of waiting

Page 71: Agile & User Experience for Engineers

Design Freedom vs Cost of ChangeDesign Freedom vs Cost Of Change

Credit :Adaptive Path

Design Freedom vs Cost Of Change

Page 72: Agile & User Experience for Engineers

What are the common objections?Do you face objections in introducing User Experience?

When introducing User Experience topics to your organisation, what questions do you face?

10 minutes

Page 73: Agile & User Experience for Engineers

but Change is _HARD_, what if … Sounds worrying ?

‣ Talking to Customers Isn’t a Part of an Organization’s Culture ‣ Leadership Doesn’t Have a Clear Vision ‣ Leadership and the Design Team Don’t Share the Same Vision ‣ The Design Team Hasn’t Laid a Sound Foundation by Establishing a

Design Process ‣ The Designers on a Team Aren’t on the Same Page ‣ An Organization Doesn’t Allocate Its Resources Properly ‣ An Organization Encourages Feature Creep ‣ There’s No Effort Dedicated to Fit and Finish

Source : http://www.uxmatters.com/mt/archives/2012/04/organizational-challenges-for-ux-professionals.php

Page 74: Agile & User Experience for Engineers

As a team member, you are in the position to

Take charge

‣ Listen up!

‣ Be the voice of honesty and open-mindedness

‣ Get practical and collaborative

‣ Make it good enough, but no better

Source : http://uxmastery.com/how-to-apply-ux-in-an-organisation-new-to-user-centred-design/ Image Credit: Michael Ong

Page 75: Agile & User Experience for Engineers

Who are your customers?

Understand Your Environment

Can you develop personas to determine

Demographics Behaviours Needs & Goals

Page 76: Agile & User Experience for Engineers

Who are your stakeholders?

Understand Your Environment

designers developers qa marketing sales operations customers service finance Image Credit: Michael Ong

Page 77: Agile & User Experience for Engineers

Where are the problem areas?

Understand Organisational Key Concerns

Communication ?

IT Responsiveness?

Bad Customer Service?

Image Credit: Michael Ong

Page 78: Agile & User Experience for Engineers

Agile?How are you delivering projects?

it is also helpful to identify what type of project delivery method you are using in your team

perhaps you are in transition and it is helpful to know the contraints and paths towards each state (whether it will succeed or fail)

Page 79: Agile & User Experience for Engineers

Put it togetherGoals , Vision, Strategy

‣ Run workshops to educate basics of User Experience

‣ Hire dedicated UX team members or go at it yourself

‣ Measure

‣ Present

‣ Repeat

Page 80: Agile & User Experience for Engineers

Image Credit: Michael Ong

Page 81: Agile & User Experience for Engineers

Define your own Product Design Process with your team

Image Credit: Michael Ong

Page 82: Agile & User Experience for Engineers

Image Credit: Michael Ong

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Setup the product roadmap and focus on deliveryS P R I N T

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A N A LY T I C S 2 . 0

M A R K E T I N G

E M I LY, S A R A H , S T E P H A N I E ,

B I Y I N G , L A U R E N , B E C K S

A L B E R T

G O T O M A R K E T P L A N N I N G M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R

M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R

A L P H A S I T E S N E A K P E A K B E TA O P T I N - V O L U N T E E R - I N V I T E S

L I V E I N V I T E S

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Image Credit: Michael Ong

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Almost done !

Who? What? How? Why?

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What we covered today

Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them

Challenges in practicing Agile & UX in Organisations

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GREAT BOOKS YOU SHOULD READ

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Tools you can use

‣ Primarily use Google Docs

‣ Draw is great for task flow diagrams

‣ I favor BPMN

‣ We also use diagramming tools like Cacoo

‣ For prototyping

‣ Paper, Sketch, Mockflow, Balsamiq, Mockflow, Fireworks, Photoshop works depending on your team

‣ For sharing visual designs and collaboration

‣ Google Draw, Invision

‣ For usability testing

‣ Silverback or Morae

‣ For Mobile Usability testing, setting up a rig for camera is quite easy.

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What will you do with the takeaways today?

Follow-up‣ On a Post-It

‣ Write down your Name, Title, Company and E-mail / Phone

‣ State one takeaway you believe you can use in the next 30 days

‣ We will check-in with you 30 days from now on your progress

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Retrospective

We ask for feedback all the time!

‣ What did you like about the session?

‣ What did you not enjoy?

‣ How could we improve ?

MICHAEL | @thecollabfolks | [email protected] questions? contact me via e-mail or setup a time to chat.

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Q&A

MICHAEL | @thecollabfolks | [email protected] questions? contact us via e-mail or setup a time to chat.

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Thank You

& enjoy the weekend!