agility, speed, assurance and savings. “artworkonline has

Artwork AutomationDisruptive innovation from Itarusby Jamie Garner, Director of Software

© Itarus Limited 2017web: www.itarus.comemail: [email protected]

15th August 2017 of 4

Industry Partner

Speedto market

Total costof ownership

Right thefirst time

QualityImprovementInitiative

Validated Input

Validated Output

These days technology must be leveraged to bring you more than just impressive artwork cost savings.

In today’s stress-filled environment, where there is a high level of stakeholder’ collaboration, there is a need to deliver best-in-class process management. Couple that with automation that is optimised to your business processes and you can increase speed to market whilst also reducing your risk of non-compliance.

By using Itarus’ proven ArtworkOnline technology it is possible to automatically generate and deliver print-ready PDFs to brands over the web for a fraction of the costs associated with artwork methods delivered by ‘traditional’ artwork agencies.

By adopting what Itarus calls “ViVo” principles, content can be approved to automatically generate artwork PDFs which will be fully compliant.

Content (Validated inputs) to artwork PDFs (Validated outputs) is ViVo

Experience tells us that the management time savings alone deliver you return on investment; this coupled with potential direct savings of 80% to 90% per project means Itarus can deliver on all fronts.

Agility, Speed, Assurance and Savings.

Itarus’ OnlineServices software and prepress automation know-how will give you the capability to deliver, in many cases, print-ready packaging files globally at the point they are needed in the shortest of lead-times.

OnlineServices

In most cases each generated artwork PDF was a tenth of the cost!

Disruptive innovation from Itarus

“ArtworkOnline has helped us slash artwork from weeks to minutes. Artwork is no longer a chore but a marketing weapon - cost savings

are an added bonus!”Mike Bramworth, Portfolio & Programme Director - Lucozade Ribena Suntory - August 2017


Itarus information sheet 020.0415th August 2017 of 4

Industry Partner

ArtworkOnline

Drive down your prepress costs!

All corporatised back-of-pack options generated automatically

Print-ready files ‘on demand’

The technologythat makes it

possible...

Back-of-pack automation…Automated creation of back-of-pack content as a direct outcome from Technical Specification systems (ViVo assured of course!) will drive down prepress costs even further, in the case of some major retailers savings could be in excess of £500,000 per year.

Pre-approved back-of-pack layouts can be rationalised to groups of packaging (ensuring consistency) or the back of pack can be auto-generated in all design layout options as part of the process. These PDF elements are entirely ready for artwork technicians to simply pick up the appropriate option and combine with design elements, reducing lead-times and third party costs.

...or finished print-ready artwork.In many cases it will be possible to select an existing template or create new templates and access automatically pre-configured workflows so that brands and retailers, at the push of a button, ‘instructs’ the technology to make and deliver consistently designed print-ready PDFs.

Speedto market


Right thefirst time


10th NovemberSERVES

Jamie'sBirthday Party!

10th NovemberJamie's Chocolate Chip

One portion contains

of the reference intake*Typical values per 100g: Energy 1668kJ / 399kcal

Energy667kJ

160kcal8%

Fat8.2g12%

Saturates0.9g5%

10.1gSugars

11%

Salt0.1g2%

IngredientsSugar, Wheat Flour, Rapeseed Oil, Pasteurised Whole Egg, Dark Chocolate Chips (9%), Humectant (Glycerol), Maize Starch, Wheat Starch, Raising Agents (Calcium Phosphate, Potassium Carbonate), Emulsifiers (Mono- and Di-Glycerides of Fatty Acids, Polyglycerol Esters of Fatty Acids), Wheat Gluten, Acidity Regulators (Sodium Acetate, Sodium Diacetate), Preservative (Potassium Sorbate), Salt, Flavourings.Dark Chocolate Chips contain: Sugar, Cocoa Mass, Cocoa Butter, Emulsifier (Soya Lecithins), Flavouring.

Coffee flavoured loaf cake with dark chocolate chips.

Allergy adviceFor allergens, including cereals containing gluten, see ingredients in bold. Also, may contain nutsand milk.

Store in a cool, dry place and once opened in an airtight container. For ‘Best before’ date: see front of pack.

Energy

Fatof which saturatesCarbohydrateof which sugarsFibreProteinSalt

Pack contains 10 servings*Reference intake of an average

adult (8400kJ / 2000kcal)

667kJ160kcal

8.2g0.9g

18.9g10.1g

1.0g2.0g0.1g

1668kJ399kcal

20.5g2.4g

47.3g25.3g

2.6g5.0g0.3g

Typical values One-tenthof the cake

(approx. 40g)contains

100gcontains

Nutrition

Suitable for vegetarians

CARD - PAPER - Widely recycledFILM - PLASTIC - Not currently recycled

We are here to help: Freephone 0800 50 55 55, Mon–Sat, 9am–6pm. Shop on-line at www.tesco.comProduced in Denmark for Tesco Stores Ltd., Cheshunt EN8 9SL, U.K. © Tesco 2015. SC0684

ET47

674

10th November

Years old

Jamie's

Birthday Party!

One portion contains

of the reference intake*

Typical values per 100g: Energy 1668kJ / 399kcalEnergy

667kJ

160kcal

8%

Fat

8.2g

12%

Saturates

0.9g

5%

10.1gSugars

11%

Salt

0.1g

2%

Industry background and leveraging this technology…



Industry Partner

More and more brands & retailers are engaging in a war for shelf space and consumer attention resulting in them tailoring more and more products by region, ethnic group, gender, family size, language and in more and more cases for the individual customer.

The demand for higher volumes of short-run digital print is increasing thus the reliance to deliver compliant packaging content ‘just-in-time’ during the manufacturing process has never been higher.

Brands require solutions that can offer them agility whilst ensuring that control of their brand and content is maintained.

Millions can be saved by creating an online library of templates from which many print-ready PDF variants can be created and amended quickly and easily.

Some of these online templates could be made available instore to personalise items for customers.

This example is a bespoke ‘Party Pack’ of Birthday treats!

ArtworkOnlineThe technology

that makes itpossible...

Tailoring packaging to micro-consumer groups

Short run, digital printing, ‘just in time’

Variants are created quickly and easily

Personalistion:Party Packs

Agility



Industry Partner

Return on investment…

Our point is… this is just the beginning!

Our recent store audits across major retailers in the DIY, Automotive, Supermarket, Health & Beauty and Arts & Crafts sectors concluded that there are large ranges of suitable artworks with high levels of consistency.The cost to create an ArtworkOnline template typically can be 2 to 3 times the cost of a conventional artwork. However in some ranges analysed, each template could be used to produce as many as 25 different artworks within a range.Once the template is created, the cost to create a new variant or amend an existing artwork, in many cases, will be a fraction of the normal cost associated with making an amendment. You will not have to wait long either as this can be done in just minutes!You can achieve up to 90% cost savings creating your right the first time, ‘good to print’ artwork PDFs

AGILITY Imagine access to all of your templated artworks to adapt further to suit a dynamic market place, or add another item to an existing range.

SPEED Imagine making a necessary change to an artwork in just minutes with no dependency on prepress agencies’ lead-times.

ASSURANCE Imagine your brand protected by ‘intelligence’ built in to each template; with compliance assured by controlling the inputs and outputs (ViVo), and applying controlling brand guidelines.

SAVINGS Imagine further savings derived from this technology: hours and hours saved; speed to market greatly improved; meaning even greater financial benefits for you.

Speedto market


Right thefirst time

Large ranges of simple artworks highly suited to automation

High re-use potential

No more waiting


ArtworkOnlineThe technology

that makes itpossible...

agility, speed, assurance and savings. “artworkonline has

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