agm 2011 - year in retrospect presentation

8/8/2019 agm 2011 - YEAR IN RETROSPECT PRESENTATION

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Pembrokeshire Open all Year

2011 PEMBROKESHIRE TOURISM AGM

THE TOURISM SUMMIT

ST BRIDES SPA HOTEL13 TH January, 2011


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MembershipBoard of Directors

Accommodation serviced andunserviced

Attractions andActivities

Arts and Crafts

EventsPubs andRestaurants

Caravan andCamping



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Visitor Economy value of 500m toPembrokeshire

Supply chainSupplier

members

Visitorsand

Locals

TourismTrade



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Food for thought ...

4.2m Visitors per Annum 13.7m visitor days per annum

Average stay : 3.3 days per visitor 521m total visitor spend 14,108 FET jobs 2,114 FTE indirect jobs 1m tourist vehicles per annum SOURCE: STEAM RESEARCH FOR PEMBROKESHIRE 2008



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Membership Numbers and Projections575

Projections

600Regional

1400



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Funding Pembrokeshire Tourism

Funded by You THE MEMBERSRegionally supported by the South WestWales Regional Tourism Partnership

Independent Trade Body,working on your behalf



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The Tourism Layers


EUROPEAN PARLIAMENT (state aids)

UK GOVERNMENT Visit Britain

WELSH ASSEMBLY

SOUTH WEST WALES REGIONALTOURISM PARTNERSHIP

LOCAL AUTHORITY - PCC

PEMBROKESHIRE COAST NATIONALPARK AUTHORITY

WALES TOURISM ALLIANCE REP 7,000BUSINESSES


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What you tell us you need from yourMembership ..

NETWORKING OPPORTUNITIES FOCUSSED AND RELEVANT

BEING KEPT INFORMED

SAVING MONEY FOR YOUR BUSINESS

GETTING THE TOURISM IN PEMBROKESHIRE

HEARD AS A COLLECTIVE VOICE


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How do we achieve this?

By providing workshops, activities, trade days

Focussed and relevant training with like minded

people via Gallu providing training for your

individual needs

Keeping you informed through the e-newsletter

press releases, focus groups, sector meetings,

touring surgeries

Developing the supplier network integrating

suppliers into events


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Getting your Collective Voice Heard!

Task & Finish Groups

Direct Liason with WAG

Visit Wales

Local National Politicians REGIONAL REPRSENTATION ON THE

MINISTERIAL TOURISM ADVISORY

PANEL


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The Year in Retrospect ....

SKILLS Training and Development QUALITY Through the keyhole

Grading awareness

Tours and Trade Events

SUSTAINABILITY Workshops in

conjunction with PCNPA/Vwales/Carbon

Trust 72% of visitors say environmental

sustainability is a driver to choosing a

holiday destination


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DISABILITY- 12% of visitors to Wales

are disabled, ageing population

FOOD TOURISM SKILLS Training and

Development FFRES Bringing producers to end users


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2528

22

34

19

39

17

28

Total Wales Other UK Overseas North South West South East Mid

% Visited food establishment because Welsh food was on the menu

Source : Visit Wales 2009 Visitor Survey


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RESEARCH Anecdotal Evidence and

yearly Business Trade Surveys

POLITICAL BRIEFINGS Tours and

Debates - Wales Tourism Week

MAJOR EVENTS - Supplier to Buyer,

VW joint roadshows, regional events PROMOTING PARTNERSHIPS: Business

to Business, Destination Pembrokeshire

Partnership

CONFERENCE PEMBROKESHIRE


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EXTENDING THESEASON THROUGH:EVENT GRANTSUPPORT

AUTUMNWINTER GUIDE

PROVIDINGPROMOTIONALOPPORTUNITIES


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CHALLENGESAHEAD FINANCIAL LENDING/SUPPORT

ECONOMIC RENEWAL PROGRAMME TOURISM NO LONGER IN TOP 6 COMPREHENSIVE SPENDING REVIEW / WAG REVIEWS / LA BUDGET CUTS

THREATS TO DESTINATION COMPETITIVENESS E.G. COASTAL FOOTPATH,

HAVEN WATER TAXI REDUCTION OR DELETION OF SERVICES Digital Media Trip Advisor, Social Media, Google listings, smart PHONES

etc.

Rural Not Spots Broad Band Holidaying Overseas or the Staycation, Volcation


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OPPORTUNITIESAHEAD

PEMBROKESHIRE


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agm 2011 - year in retrospect presentation

Documents