agof internet facts 2012-07 english version
DESCRIPTION
Summary of the main results of the German online study "internet facts" 2012-07TRANSCRIPT
AGOF internet facts 2012-07
plan.net group for digital communication
20.09.2012
2
Website-ranking July 2012: net reach Ø month
3
wetter.com with largest gains
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: July 2012 / Source: AGOF internet facts 2012-07 / plan.net media intelligence
2012-
07
2012-
07 Website
Reach
in %
Unique User
in Mio.
Difference in
2012-07
Difference in
2011-07
Contacts
in Mio. Ø Contacts
1 1 T-Online 48,9 24,85 -0,16 -0,97 3.778 152
2 2 eBay.de 47,3 24,02 +0,17 +0,71 3.782 157
3 3 gutefrage.net 37,2 18,90 +0,92 +3,20 128 7
4 4 WEB.DE 30,4 15,47 +0,24 -1,33 2.451 158
8 5 wetter.com 26,6 13,54 +1,00 +0,29 282 21
5 6 Yahoo! Deutschland 26,2 13,30 +0,03 -0,74 800 60
6 7 BILD.de 25,3 12,85 -0,19 +0,42 2.209 172
7 8 CHIP Online 25,0 12,73 +0,19 -1,64 313 25
9 9 GMX 24,1 12,23 -0,02 -1,03 2.009 164
10 10 computerbild.de 23,1 11,73 +0,13 +0,27 179 15
12 11 RTL.de 21,7 11,03 +0,58 -0,17 217 20
11 12 SPIEGEL ONLINE 21,0 10,69 -0,08 +0,91 733 69
13 13 DasTelefonbuch.de 20,7 10,51 +0,37 +2,44 64 6
14 14 CHEFKOCH.de 18,4 9,34 +0,20 +1,42 190 20
17 15 meinestadt.de 17,7 9,00 +0,48 +0,57 188 21
15 16 FOCUS Online 17,5 8,92 -0,21 +0,86 186 21
19 17 DasÖrtliche 16,9 8,60 +0,23 +0,74 57 7
18 18 Welt.de 16,4 8,33 -0,17 +1,29 166 20
16 19 MSN 16,2 8,26 -0,36 -2,89 331 40
20 20 MyVideo 14,6 7,40 -0,46 -0,20 106 14
Top-3 Gains/Losses in net reach
Top-10 platforms: gutefrage.net continues its growth
4
24,85 24,02
18,90
15,47
13,54 13,30 12,85 12,73 12,23 11,73
0
2
4
6
8
10
12
14
16
18
20
22
24
26
28
T-Online
eBay.de
gutefrage.net
WEB.DE
wetter.com
Yahoo!DeutschlandBILD.de
CHIP Online
GMX
computerbild.de
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-07 / plan.net media intelligence
Top-10 platforms by net reach over time
Figures in m Unique User / month
Publisher ranking July 2012
5
Yahoo back in the top-10
2012-
06
2012-
07 Publisher
Reach
in %
Unique User
in Mio.
Difference in UU to
2012-07
Contacts
in Mio. Ø Contacts
1 1 TOMORROW FOCUS 60,9 31,0 +0,60 1.588 51
2 2 InteractiveMedia 56,7 28,8 -0,33 4.312 150
3 3 United Internet Media 53,3 27,1 +0,36 4.789 177
4 4 Axel Springer Media Impact 52,3 26,6 +0,20 2.903 109
5 5 SevenOne Media 51,0 25,9 -0,48 1.095 42
6 6 IP Deutschland 50,4 25,6 -0,01 1.975 77
7 7 eBay Advertising Group 49,8 25,3 +0,27 4.651 184
8 8 Ströer Interactive 45,8 23,3 +0,38 777 33
9 9 OMS 43,0 21,9 +0,70 1.157 53
11 10 Yahoo! Deutschland 39,4 20,0 +0,26 1.222 61
10 11 G+J Electronic Media Sales 39,3 20,0 +0,03 978 49
12 12 ad pepper media 36,6 18,6 +0,45 181 10
13 13 iq digital 31,3 15,9 -1,10 836 53
14 14 freeXmedia 30,3 15,4 -0,06 1.222 79
16 15 Hi-media Deutschland 29,1 14,8 +0,28 523 35
15 16 SPIEGEL QC 28,8 14,7 +0,11 953 65
17 17 Microsoft Advertising 26,5 13,5 -0,35 711 53
19 18 Unister Media 22,3 11,3 +2,36 195 17
18 19 Glam Media 21,5 10,9 +0,64 120 11
20 20 MAIRDUMONT MEDIA 16,9 8,6 +0,87 116 14
Top-3 Gains/Losses in net reach
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: July 2012 / Source: AGOF internet facts 2012-07 / plan.net media intelligence
Over 51 million onliners in Germany
6
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
51,77m use the Internet
50,84m have used the Internet in the
last 3 months
74% 72%
70,21m German speaking
population 14 years
and older
7
Onliners (last 12 months)
Figures in %
Internet penetration in Germany is at 74%
15
26
40
50 52
55 57 58
62 65
68
73 73 74
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean of
quarters a year / 2011: Mean of months a year / 2012: current month
Source: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II - 2012-07 / plan.net media intelligence
8
Online use (last 3 months) by age and gender
Figures in %
96 94 96
88
78
58
34
97 97 94
84
71
46
15
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
Virtually everyone in younger demographics is
online
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
9
Online use (last 3 months) by age over time
Figures in %
92
96
86
96
77
95
66
86
50
74
27
52
9
23
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011 2012
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
Steady increase in online use in age groups 50
years and older in the past two years
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
10
Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
133
132
131
119
103
72
31
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
Only the target groups 60 years and older remain to
use the internet below average
77
67
96
96
95
88
74
52
23
In %
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
11
Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
94
89
101
109
120
79
110
125
119
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
Above average internet use amongst demographics
with higher incomes and education
In %
68
64
73
79
87
57
80
90
86
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
12
Gender and age of onliners
Figures in m / %
26,63 52%
24,21 48%
male
female
4,82 9%
9,40 19%
9,17 18% 11,54
23%
8,55 17%
4,67 9%
2,68 5%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
The majority of online users are male and younger
than 50
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
13
Education and occupation of onliners
Figures in m / %
1,99 4%
15,12 30%
16,40 32%
7,77 15%
9,57 19%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,29 14%
33,33 66%
5,49 11%
4,74 9%
In educationEmployedRetired / PensionerNot employed
Two thirds of the online users are employed and
have at least completed secondary education
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
14
Personal income and net household income of onliners
Figures in m / %
14,19 28%
18,75 37%
8,72 17%
2,77 5%
2,28 5%
4,12 8%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
7,22 14%
14,58 29%
12,80 25%
7,77 15%
8,47 17%
57% of the onliners have a net household income of
more than 2.000 euros
Personal income Net household income
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
15
Place of use (at least occasionally)
Figures in %
The internet is used predominantly at home -
31% of onliners use the internet on the move via
laptop / mobile phone
95
34
8
10
32
27
92
31
7
9
23
25
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At school, university
In public places
On the move
At friends / relatives, elsewhere
2012-07
2011-07
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
16
Base: 96.310 unweighted cases (= 48,45 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
Online access at home (multiple choice)
Figures in %
79
63
11
9
25
15
11
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
Almost 80% of the onliners in Germany access the
internet via broadband
17
Information sources used online (at least occasionally)
Figures in %
87
83
70
69
69
62
56
42
41
40
38
87
83
70
67
66
61
57
39
38
39
35
0 20 40 60 80 100
Search Engines
Global News
Weather
Online Shopping
Local/Regional News
Online Banking
Product Reviews
Sport Results and News
Chats and Boards
Food and Beverage
2012-07
2011-07
38
35
32
29
22
20
20
20
18
15
9
37
32
33
28
23
21
19
18
16
16
10
0 20 40 60 80 100
Cinema
TV Listings
Messenger
Family and Kids
Job Portals
Stars and Celebrities
Fitness and Wellness
Real Estate Listings
Blogs
Flirting, Dating
Horoscopes
2012-07
2011-07
E-Mail and search engines are the most used online
services
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
18
Top-20 searched for products online
Figures in %
61
56
56
51
47
45
45
43
42
41
60
56
55
50
43
44
45
45
43
41
0 20 40 60 80
Books
Vacations
Tickets
Hotels
Shoes
Furniture
Airline Tickets
CDs
Train Ticktets
Telecommunication Products
2012-07
2011-07
40
39
38
36
36
36
35
35
34
34
38
37
39
38
35
36
38
35
33
34
0 20 40 60 80
Women Clothing
Men Clothing
Movies, Videos, DVDs
Computer-Hardware
Sports Equipment
Digital Cameras
Health Products, Medicine
Toys
Flatscreen TV
Used Cars
2012-07
2011-07
Books, vacations and tickets are the most searched
goods on the internet
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
19
Top-20 purchased products online
Figures in %
45
36
28
28
28
27
26
26
25
23
42
35
26
23
26
25
26
25
23
23
0 10 20 30 40 50
Books
Tickets
Womens Clothing
Shoes
Hotels
Vacations
CDs
Airline Tickets
Men's Clothing
Toys
2012-07
2011-07
22
21
19
18
18
18
16
16
14
14
21
20
20
16
18
16
16
15
14
13
0 10 20 30 40 50
Movies, DVDs
Train Tickets
Computer Hardware
Furniture
Health Products, Medicine
Sports Equipment
Computer Software
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2012-07
2011-07
Books and tickets are most frequently purchased
goods
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-07 / plan.net media intelligence
Profile AGOF internet facts 2012-07
Universe: 70,21 m (German speaking population in Germany
14 years and older)
Sample: 112.283 unweighted cases (101.316 onliners)
Time frame: July 2012
Reported websites: 769
Reported placement units: 3.951
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
Web: www.plan-net.com
Facebook: facebook.com/plannet
Twitter: @plannet
contact
plan.net group
for digital communication gmbh & co.kg
House of Communication
80250 Munich, Germany
