agribusiness 360: ornamental fish trade
DESCRIPTION
An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.TRANSCRIPT
Livelihood Opportunities:
Ornamental Fish Trade
A Gopalakrishnan Nair
Livelihood Opportunities: Ornamental Fish Trade
• Developed Countries
• Domestic markets in developing countries .
like China, India and Malaysia.
The Producers:
• Mainly South East Asian developing countries.
A Gopalakrishnan Nair
The Market:
Livelihood Opportunities: Ornamental Fish Trade
Singapore
38%
Malaysia
14%
Japan
12%
Thailand
8%
Israel
8%
Sri Lanka
4%
Philippines
4%
Indonesia
4% Others
8%
A Gopalakrishnan Nair
Conclusions: 1998-2007
Livelihood Opportunities: Ornamental Fish Trade
Major Exporters – Asia 2007:
Slow, but Steady growth Accelerating towards the end
Many exporting countries are depending on imports for trading
Growing competition from Malaysia, Israel and Thailand
Gulf, Korea and China as new developing markets
Netherlands, Germany, Sweden and France – Inter European Trade
Need to gear-up to meet Increasing Competition
A Gopalakrishnan Nair
Livelihood Opportunities: Ornamental Fish Trade
Importance:
• Generation of Sustainable Direct Employment
Opportunities.
• Generation of Sustainable Self Employment
Opportunities.
• Income generation in rural families.
• Foreign Exchange Earning Capacity.
A Gopalakrishnan Nair
Livelihood Opportunities: Ornamental Fish Trade
Developmental Needs: • Infrastructure
• Training and skill Development
• Good quality brood strains
• Commercial production
• Marketing
• Proper Technology
A Gopalakrishnan Nair
Livelihood Opportunities: Ornamental Fish Trade
India’s Strengths:
• Land Availability at relatively Low Cost
• Highly Trainable Labour
• Competitive Labour Cost
• Tropical Temperatures Conducive for production
• State Interest
• Extremely favorable local market
A Gopalakrishnan Nair
Livelihood Opportunities: Ornamental Fish Trade
The Aqua Technology Park:
• Brings in Commercial Production Technology
• Launches the Infrastructure
• Creates production systems
• Provides Hands-On Training of personnel
• Offers Diagnostic Services
• Quality Control and Branding
• Marketing Assistancez
A Gopalakrishnan Nair
Livelihood Opportunities: Ornamental Fish Trade
Kerala Aqua Ventures International Limited(KAVIL) Company with Public Private Partnership:
• Government equity of 49% in the form land and
creation of basic infrastructures.
• Private Equity for the Share holders who operate
the exporting units and large scale farms.
• Basic production units namely homestead farms
in individual households in 3-4 cents of land.
A Gopalakrishnan Nair
Aqua Technology Park:
Panchyat
Homestead Unit
Satellite Farms
Satellite Farms
Satellite Farms
Services
Fish Seeds Finished Goods
CPU CPU CPU CPU
Exportable In-house and Homestead Production v
Marketing
Company
QC
Branding
Training
Diagnostics
Supplies
Brood
Stocks
R & D
Livelihood Opportunities: Ornamental Fish Trade
Benefits:
• Company ensures market for the product.
• Sustainable income for the homestead units as a
livelihood option.
• Women can operate homestead units.
• Ensures large scale production.
• Widely spread backbone in SMEs.
A Gopalakrishnan Nair
Thank you A Gopalakrishnan Nair, MD, KAVIL
Livelihood Opportunities:
Ornamental Fish Trade