1

Agricultural Marketing Management

U.S. – India – Africa Triangular International Training Program

for Agricultural Functionaries from Liberia, Kenya and Malawi

22nd

July to 19th

October, 2013 NIAM, Jaipur, India

Training Report

CCS NATIONAL INSTITUTE OF AGRICULTURAL MARKETING Bambala, Kota Road

Jaipur-302033, Rajasthan Phone: +91-141-2770027

Fax: +91-141-2771938, 2770027 E-mail: abfm.niam@gmail.com

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Training Report

1.0 BACKGROUND

During the state visit of President Barack Obama to India in November 2010, the U.S.

and India announced a new agriculture partnership, the “Evergreen Revolution”, to

address global food security. The effort includes proposed triangular cooperation

adapting technological advances and innovative solutions to address food security

challenges in Africa. This triangular cooperation would explore an initial focus on three

pilot African countries, with potential to expand throughout the African continent in

coming years.

One component of the Evergreen Revolution is a program to offer agricultural training to

public sector, private sector, and non-governmental agriculturists from Kenya, Malawi,

and Liberia at Indian agricultural training institutes. Under the program, the Chaudhary

Charan Singh National Institute of Agricultural Marketing (NIAM) at Jaipur was selected

to provide training on agricultural marketing management, through three separate, three-

month sessions, to an estimated 90 participants from these countries.

Accordingly NIAM had planned 90 day training progrmme on Agricultural Marketing

Management for the officers of Kenya, Liberia and Malawi. The First programme was

scheduled from 22nd July to 19th October 2013 at NIAM

1.1 PROGRAM GOAL

Strengthen the agricultural marketing and market advisory services in Kenya,

Malawi and Liberia through exposure to Indian training and best practices.

1.2 OBJECTIVE OF THE PROGRAM

To develop adequate conceptual base in agricultural marketing, food security

and management;

To understand the organizational arrangements and modalities of the functions

of existing agricultural marketing systems;

To enhance operating skills in using management tools and techniques in

different functional areas;

To provide exposure to global business environment, challenges, and

opportunities in the global context;

To develop an action plan for operationalization of the concepts and learning at

back-at work situation

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1.3 Announcement and finalization of nomination: The course was

announced in three countries through USAID offices and the nominations were

finalized on

22nd May

2013.Ten

candidates

from each

country were

finalized on

the basis of

the selection

criteria. In all

there were

thirty

participants in

the

programme.

1.4 Participants : The participants in the program were professionals and

functionaries involved in agricultural marketing management in government,

private, and NGO sectors. They represented various sectoral organizations

involved in Cereal Crops, Horticulture, Animal Husbandry, Dairy, Fisheries,

Agribusiness, Agriculture Statistics, Information and communication et. The

applications from women participants was particularly encouraged. There were

11 women out of 30 participants.

The list of the participant is Annexure I.

1.5 Inauguration of the Programme:

The programme was inaugurated by Director General, NIAM on 30th July 2013.

Director General of NIAM welcomed Mr Bahiru Duguma , Director , Food

Security , USAID and the delegates and provided them an overview of the

training programme and the way it would be conducted for 90 days.

Mr Bahiru Duguma, Director, Food Security, USAID was the guest of the

Occasion .He addressed the participants on the importance of the food security

and need for capacity building. He also spoke on US India Africa Triangular

programme on food security.

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In the orientation programme by the course director delegates were provided

with information on the facilitation that would be given in terms of availability of

mobile connection, data connection, library hours, boarding and lodging etc

1.5 CONTENTS

The course covered following modules in 12 weeks :

1. Principles of Agricultural Marketing Management: Introduction to Marketing

concepts, process and function; evolution of marketing; consumer behavior & product

decisions; market segmentation, product life-cycle; demand estimation; channel

management etc.

2. Supply Chain Management & Distribution Management: Supply Chain

Management, Competition and Supply Chain Strategies, Facilities, Inventory,

Transportation, Information, Network & Application of E-Business, Planning Supply and

Demand - in Agri Supply Chain, Overview of Distribution Management; Channel

environment; Distribution strategy; Distribution management of Agri commodities;

Channel design; Managing the Channel members; Channel evaluation; Effective selling

and field promotion; Sales organization.

3. Agri Input Marketing: Special features of Agri Input Marketing; Understanding

agri-business consumers; Product identification and Channel selection; Distribution

strategies and channel management; Market segmentation; Pricing policy; Marketing

strategies, planning and implementation; Marketing organization; Distributor and dealer

development; Information system; Ethics in agri input marketing.

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4. Post-Harvest Management: Preparation for market; Maturity indices; Cooling

practices; Transportation; Refrigeration & cool chain management; Basic fruit

physiology, respiration, climacteric and non-climacteric ripening and senescence; Post

harvest handling of commodities; Post-harvest treatments.

5. Procurement Management: Introduction to Procurement Management; Types

of procurement management; Procurement strategies; Purchasing functions;

Procurement management in agro-processing industries; Procurement strategies in

food grains; Procurement strategies in perishables; Contract farming; logistics

management; Supply chain in procurement of commodities; Demand driven supply

chains; Identity preservation; Traceability.

6. Information, Communication Technologies (ICT) & MIS for Agribusiness:

ICT to enhance Farm Extension service in Africa, Designing scalable Market

Information System – Examples from Africa & India, Introduction to Information

Management System in business; Database management system; Networking and

communication systems; Hardware & Software; Security, privacy and ethical issues in

information management system and Internet.

7. Commodity Trading, Futures and Options: Overview of commodity marketing

system; Challenges and opportunities in commodity trading; Business and policy

aspects; Physical market/Spot market; Forward contract; Futures contract; Auction and

reverse auction; Price discovery; Futures, exchanges and trading; Hedging and

speculation in futures market; Market equilibrium; Forecasting techniques; Performance

and efficiency of futures market.

8. Agricultural Finance System: Institutional arrangement for agricultural finance;

Principles of credit management; Micro Finance in Agriculture Sector.

9. Food Nutrition, Food Security & Gender Participation: Understanding

malnutrition, Causes of malnutrition, Nutrition needs assessment and analysis,

Measuring malnutrition: individual assessment, Measuring malnutrition:, Interventions

to prevent and treat malnutrition, Farm to School Program, Health interventions,

Livelihoods interventions, Monitoring, evaluation and accountability, Global Information

System of soil, water etc., Gender and entrepreneurship, Entitlement to resources and

linking with credit, Gender disparities in access to markets, Importance of horticulture,

Livestock and poultry.

10. Food Safety, Quality and International Protocols: Evolution of food safety

and Quality; Role of continuous improvement in Total Quality Management (TQM)

launching; Role of standardization in TQM (ISO 9001; ISO 14001, sts 11); Hazard

Analysis and Critical Control Points (HACCP); Concept and live examples of OSHASH,

SA 8000/CMM/Six Sigma Assessment; Certification types, bodies and policy issues.

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11. International Business, WTO and Regional Trade Agreements: Introduction

to international trade; Trade Theory - comparative advantage; Instruments of trade;

Globalization; World Trade Agreements under WTO; Agreements on agriculture;

International markets - basic concepts; International business environment; Export

market selection and entry strategies; International marketing and strategy mix; Export

financing for agri products; Export insurance for agri products

12. Industrial Visit: Industrial visit is an intrinsic part of the module. The objective of

the industrial visit is to help participants gain first-hand information regarding

functioning, marketing strategies, organization planning, and procurement of the

Industry. The visits will provide the participants an opportunity to plan, organize and

engage in active learning experiences both inside and outside the classroom.

13. Action planning for back at work situation: Considering the orientation and

experiences provided, the participants are expected to develop an action plan for work

operationalizing the relevant concepts in their own country in the back at work situation.

This would help to transfer the learning’s for application in different countries.

1.6 METHODOLOGY

The sessions were delivered through lectures, group discussions, case studies, and field

visits. The program design was highly participatory. Each participant contributed ideas

and took part in group activities.

The participants worked in small groups to undertake various assignments allotted to

them. Experiential learning methodology was effectively incorporated in the program.

Apart from class room learning, the participants learnt through group interaction, field

visits, industry experts and the trainers. Each delegate had opportunity to present the

current system of agricultural marketing and their experiences in their own country.

Lectures were organized to cover

modules. The programme brought the

learning of the core modules of

agricultural marketing by inviting

experts from premiere Universities,

Government organization, Corporate,

Cooperatives, banks, NGO. NIAM also

organized field visits to leading

organizations, research centers,

markets, processing units, marketing

boards, self help groups to facilitate

the learning and initiatives taken at

various levels.

The list of the experts invited for the

lectures are Annexure II.

Learning Methodology

S. No Tools

1 Group exercise

2 Case Study discussion

3 Visit to Market Industry, labs,

offices

4 Interaction with Officers and

faculty, Scientists, farmer

groups

5 Group Presentations

6 Local visit to Offices and

Organizations

7 Exposure to technology and

demonstration

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In 90 days programme the 245 academic sessions were organized, 12 local visits and 6

outstation visits were organized to cover the modules comprehensively.

1.7 Field visits and study tours :

The training programme provided learning through organizing field visits. Besides the

academic learning, the field visits also provided opportunity to have an exposure to social

and cultural environment by organizing visit to historical places, museums etc.

1. STUDY VISIT TO: BHARATPUR- AGRA

Date: 30th July

Objective and visits: Lupin welfare,SHG, Microfinance, Dairy unit, Bio gas, Agro

processing, Integrated development etc

As part of the training, the participants undertook a study tour to Bharatpur, India to

learn about approaches that are being used by the implementing organization, LUPIN

Human Welfare & Research

Foundation, community and other

stakeholders to provide supplemental

income (integrated rural development).

The main aim of the visit to the

Technology Center is to review

advances in science, technology and

engineering and identify their potential

for use in African Agriculture. The

Participants took an overview of the

Dairy Unit, Self Help group and

Microfinance, Bio Gas, Agro processing

of Amla, Honey Processing Unit. The

participants made country specific review of the financial inclusion methods in Kenya,

Malawi and Liberia.

2. STUDY VISIT TO: BANGALORE- MYSORE

Date: 19th Aug-22nd Aug 2013

Objective and Visits : University of

Agricultural Sc, Karnataka State

Marketing Board, Godrej Tyson,

Fishery Resource Centre, CFTRI-

Mysore .

The delegates visited Karnataka State

Agricultural Marketing Board, KSAMB

to know the functions and activities of

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Marketing Board. The also learnt bout Model Act , direct marketing and visited a market

with E Auction facility.

University of Agricultural Sciences (UAS ) Bangalore is a leading university of

Agriculture , the delegates interacted with the faculty, students to know about the

various education programmes. As

the Fishery sector is an important

sector in African countries, a visit

to AICRP on Inland fishery was. A

complete demonstration of

breeding and hatching of

ornamental fishery was given by

the Scientists.

To give an overview of Poultry

value chain, visit to Godrej Tyson

was undertaken to understand the

marketing and consumption

trends, Besides this Visit to CFTRI, Mysore provided them with the latest research ,

technology and processed used in food processing

3. STUDY VISIT TO: NEEMRANA- DELHI

Date: 5th- September

Objective: Visit to Parle G factory, Malt India to understand Procurement and

Processing.

A field visit on 5-6 September 2013 was organized for the participants from African

Nations under International Training Programme organized by NIAM to expose them to

various marketing and processing practices prevailing in India.

The main focus of the trip was to expose participants to various procedures involved in

the processing of agricultural commodities and related marketing issues. Accordingly,

field visit to Parle, Neemrana and the Malt Company (India) Pvt. Limited, Gurgaon were

organized on 5th September 2013. At Parle, Neemrana participants were informed about

various issues related to procurement of raw material, processing, compliance to

various standards, food safety and quality issues, price management and distribution of

the final product.

The Malt Company (India) Pvt. Ltd is one of the largest Malting Company in India. The

visit to the company educated participants about the various innovative methods the

company is following to mitigate the risk involved in regular supply of raw material,

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staying competitive in the market, economy of scale, etc. The participants found the visit

very useful particularly in better understating of various class room theoretical concepts.

The participants were also exposed to rich heritage of India by visiting some of the

prominent monuments/ places in Delhi

4. STUDY VISIT TO: UDAIPUR

Date: 16th Sept-19th Sept 2013

Objective and Visit: University of Agriculture, Sewa Mandir, SHG

The field visit of the participants to Udaipur included visit to Maharana Pratap

University of Agriculture and Technology, Udaipur and the prestigious Non

Governmental Organization, Seva Mandir, Udaipur to witness the interventions of these

organizations in the area of agriculture production and marketing. The Agricultural

University in southern part of the Rajasthan serves the 11 districts of the State where

the cropping pattern include food grains, black gram, pulses, oil-seeds along with the

production of fruits and vegetables. The participants were exposed to the various

interventions of the University in the areas of research and extension of agricultural

technologies.

The participants visited the Agricultural Technology Museum which is

a comprehensive museum depicting various technologies generated by the

university. The visit to the technological museum followed by the detailed presentation

to the visiting delegates from Kenya, Malawi and Liberia for the various interventions of

the University for the appropriate Technologies and practices developed over a period

of time under various projects of the University and Indian Council of Agricultural

Research.

The detailed presentation followed the visit to College of Food Technology and

college of engineering and technology. The participants were explained in detail at

various technology labs about the technology for product processing & preservation of

food items including fruits and vegetables. Besides witnessing the various technology

laboratories at the institute, participants got an opportunity to interact with the faculty to

understand the various research and extension activities related to dairy and food

technology sectors.

The participants also visited the farm machinery department at the engineering

college to understand the activities taken up for the farm mechanization which

included farm machinery lab, farm power lab and farms for testing on mechanization.

The functions of various farm machinery like multipurpose tool frame such as seeding

device, seed drills, attachments for plough, ergo-friendly fruit harvesting packages, de-

husker sheller etc was explained in detail by the faculty of the department.

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The participants were given a live demonstration of the operation of

various equipment including Garlic bulb breaker, Garlic peeler, Garlic clove flaker, Aloe

vera gel extractor, Ginger peeler, Ginger polisher etc. The participants were also

explained in details about success stories of the use of these technologies by the

farmers in the region and how these low cost technologies can be adapted for reducing

the post harvest losses and value addition of fruits & vegetable crops.

Apart from visit to the University the participants also visited one of the nearby

villages to see the agri related interventions of the Seva Mandir, NGO. The meeting was

organized in the village with the local farmers and women self help groups which are

involved in saving and credit activities. The participants had shown keen interest in

the functioning of these self help groups and how its activities are managed by the

women groups. The farmers also interacted for the various agri related issues in terms

of production and marketing of local agri commodities. The resource persons from the

NGO also explained about the various agri related interventions made under various

government schemes and projects.

The field visit of the participants was useful in terms of understanding the new

appropriate technologies particularly in the area of dairying & food technology and post

harvest technology and how innovative low cost technologies can be applied for

improving the marketability of agri produce.

5. STUDY VISIT TO: BANASTHALI UNIVERSITY

Date: 4th October 2013

Banasathali Vidhyapith is a pioneer University fostering women education in India.

Banasthali university also has Krishi Vigyan

Kendra(KVK). The delegates visit the university

and saw the facilities provided for women

education which included Flying Club of

Banasthali. Visit to KVK was beneficial as they

could interact with farmers, women and see the

demonstration of the food processing.

The delegates found the lab and facilities at

Department of Bio chemistry, Pharmacy and

Design centre very impressive.

Local Visits: Local Visits to International Horticulture and training Centre(IIHTC),

Jaipur, IFFCO, Kisan Call Centre, Remote sensing and GIS Lab, Seed Spice Research

Centre, Warehouses, Dairy Processing Unit was undertaken to have a better

understanding of agribusiness.

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1.8 Action Planning In the last week of the programme, the delegates were formed in groups to develop an

action plan. A presentation was made to show the expectation from the action plan.

After discussion and deliberation with participants an action plan proposal from three

countries has been developed. The proposal summary is as follows:

1. Action Plan-IMPROVING FARM PROFITABILITY THROUGH INCREASED

ACCESS TO MARKETS BY FARMERS, Malawi-

With the additional knowledge acquired from the training, the Malawi delegation will

implement a one year programme to address challenges being faced by farmers in the

marketing of their produce. The aim of the programme is to increase farmers’ share in

market proceeds and contribute to the improvement of food distribution in order to

improve food security.

JUSTIFICATION

Farmers in Malawi face a number of challenges in accessing viable markets for their

farm produce. These challenges include weak farmer organizations, limited marketing

knowledge and skills; high post-harvest loses; and inadequate access to market

information, limited access to finance. In some cases there is inadequate supporting

infrastructure to allow for rapid and safe throughput of farm produce to markets. These

challenges compel farmers to sell their commodities at lower farm gate prices offered by

traders. This programme aims at addressing these challenges to contribute to increased

farm profitability.

2. Action Plan- STREAMLINING RABBIT MARKETING IN KIAMBU COUNTY KENYA This action plan was done after completing a training programme; US-Indo-Africa

triangular programme at the National Institution for Agricultural Marketing in Jaipur

India. It was developed to a carry-forward of the lessons learnt in India by trainees once

back in their countries. The US-Indo-Africa programme aims at enhancing food security

in Africa and was sponsored by USAID. The training covered the entire marketing chain

of agricultural products and all actors with a view to improving markets and hence

income. Trainees are expected to address marketing chain issues once back in their

countries. This action plan identifies issues in rabbit production and marketing to be

addressed by the trainees once back in Kenya. The initial focal area will be Kiambu

County in Kenya.

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3. ACTION PLAN – TO prepare Agricultural Marketing Database for Liberia Overall Objective of the case study

To establish a database of market functionaries, origin of commodities, farm-gate price,

distance covered by farmers, market infrastructure and facilities.

Specific objectives

1. To consolidate a database of all market functionaries participating in the agro-

food system.

2. To develop a comprehensive list of commodities in and out of the market.

3. Design a questionnaire format that can be used to cover other markets.

4. To determine farm-gate prices of commodities coming to the market.

5. To introduce some form of manual and mechanical grading.

Methodology

1. Conduct a baseline survey of the agro-food systems in order to create linkage among market actors.

2. Interview market functionaries on marketing infrastructures and facilities.

3. Consult local leaders and personnel of the Liberian Marketing Association LMA).

4. Conduct an extensive review of existing literatures on agricultural marketing

management, including the review of past survey conducted on agricultural markets.

Overall Deliverables for the study

1. Database on Market functionaries Established

2. Determined the flow (In and Out) of product

3. Determined prices of agricultural commodities at farm-gate and market

4. Determined transport cost from farm to market

5. Determined distance covered by farmers to market

6. Determined marketing infrastructures and facilities.

Lesson learned document

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4. Action plan- Presentation of training report to key stakeholders of agricultural marketing of Liberia

Objective

To make presentation of the training report of the three-month (July 22 through October

19, 2013) of the agricultural marketing management training program held at the

National Institute of Agricultural Marketing (NIAM), Jaipur, India to key stakeholders

(Ministry of Agriculture, Liberia Produce Marketing Board – LPMB, Liberian Institute for

Statistics and Geo-Information Services – LISGIS, Liberian Marketing Association –

LMA, William R. Tolbert, Jr. College of Agriculture and Forestry – WRTCAF, the Central

Agricultural Research Institute – CARI, Farmers Union, Drivers Union and Cooperative

Development Agency – CDA, Senate and House Committees on agriculture) of

agricultural marketing so as to stimulate the discussion on how to design a regulatory

framework and standardization of agricultural markets in Liberia

Specific objectives

To hold separate discussion with key stakeholders.

To hold panel discussion with key stakeholders on how to regulate and

standardize agricultural markets.

Design a questionnaire on how to collect requirements.

To design strategy on how to fund the plan.

To keep the participants engaged and focus on their individual action plans.

Methodology

Hold discussions with heads of key stakeholders.

Hold weekly meeting of participants.

Hold consultative meetings with Subject Matter Experts (SME) on agricultural marketing management.

Conduct an extensive review of existing literatures on agricultural marketing

management, including the review of past survey conducted on agricultural

markets and revitalization of the Liberian Produce Marketing Corporation.

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Executive Milestones

1. Presentation at the Ministry of Agriculture – 4Wk

2. Presentation at LPMB – 2Wks

3. Presentation at LMA – 12Wks

4. Presentation at LISGIS – 2Wk

5. Presentation at WRTCAF – 6Wk

6. Presentation at CDA – 1Wk

7. Presentation at Farmers Union –

8. Presentation at Senate and House Committees –

9. Presentation to NGOs

Presentation to Subject Matter Experts

1.8 Feedback and evaluation: The feedback of the participants reflected satisfaction on the learning, skill building, facilitation and management of the programme. The participants have reflected that there was substantial enhancement in the knowledge of markets, supply chain, value chains, public policies and governments schemes. The study tours organized during the programme were well received and the participants learnt various aspects of agribusiness and research projects, new initiatives taken by Uiniversity, Corporates, Co-operatives and NGO. 1.9 Valedictory of the programme:

The valedictory function of the

programme was held on 18th of

October 2013.

The chief guest of the function was Ambassador Nancy J Powell. At the event, Ambassador Powell was joined by the High Commissioner of Kenya to India Mrs. Florence Imisa Weche, the High Commissioner of the Republic of Malawi to India, Dr. Perks Ligoya, and the Director General of NIAM, Dr. R.P.

Meena.

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The programme was attended

by following officers of USAID:

John Beed, Mission Director, US Agency for International Development (USAID) Dr. Ms. Sang Lee, Senior Agricultural Advisor, Food Security Office (FSO), USAID A S Dasgupta, Program Management Specialist, FSO, USAID.

As a part of the Monitoring and Evaluation methodology of the programme, the participants are in touch with Course Director, NIAM to update on the status of the back to office work and the progress on the action plan. The programme envisages that the officers who have been trained under US- India and Africa programme will play a key role in development of agriculture marketing and promotion of agribusiness schemes. The programme has provided the necessary skills and information to the participants to be able to take a leadership in organizing training programmes, organizing awareness propgrammes to reach out to the grass root level, to undertake research and case studies , to formulate projects , to develop schemes under public- private partnership.

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Annexure I

List of Participants for International Training Programme "Agricultural Marketing Management" from 22

nd July – 19

th

October 2013 at CCS NIAM, Jaipur

S.No

.

Name of participants Designation Organization

Kenya

1

Mr. David Tera Yongo

Principal Livestock Production Officer Dept of Livestock

Production

2

Ms. Anne Jackylnne Wanjiku Kungu

Asst Dir, Livestock Production Dept of Livestock

Production

3

Mr. Samuel Juma Okati

Principal Livestock Production Officer Dept of Livestock

Production

4 Mr. Kitheka Mututa

Principal Fisheries Officer Ministry of Agriculture

5 Mr. Ephraim Maina Wairangu Principal Fisheries Officer Fisheries Department

6 Ms. Dorcas Karwirwa Inoti Principal Lecturer Ahth Kabete

7 Ms. Mary Nthemba Mburugu Chief Agricultural Officer Ministry of Agriculture

8 Ms. Caroline Majuma Okwiri Senior Agricultural Officer Ministry of Agriculture

9 Mr. Peter Joseph Mwangi Waweru Principal Agricultural Officer Ministry of Agriculture

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Mr. Amos Mwaniki Rukwaro

District Agribusiness Development

Officer - Malindi

Ministry of Agriculture

Liberia

1

Ms. Nora Bendu Kemokai

Rivercess County Agriculture

Coordinator (CAC)

Extension

2 Mr. Ben Karzoyah Saye

District Agriculture Officer (DAO) Extension

3

Mr. D. Moluba Parker

Assistant Registrar

Cooperative

Development

Agency(CDA),

Paynesville

4

Ms. Yassah Esther Mezzeh Auditor

Cooperative

Development

Agency(CDA)

5 Ms. Patricia Harris Sando

Procurement Officer Ministry of Agriculture

6 Mr. Roosevelt Carlos Reeves

IT Officer Administration

7 Mr. Henry A. Roberts CEO/President Brandco Buchana

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Resource &

Development Corp

8

Mr. Edwin B.T Nimley

Instructor

University Of Liberia-

Capitol Hill Monrovia

9 Ms. Watta M. Anthony

Lab technician Ministry of Agriculture

10

Ms. Bunchie T. Harb

Assistant Director Statistics Liberia Institute of

Statistics & Geo

Information Services

11 Mr. Rufus Denni Monbo

Agriculture Officer

Ministry of Agriculture

Malawi

1

Ms. Grace Kotowa Greasan

Agricultural Extension Development

Officer

Ministry of Agriculture

and Food Security

2

Mr. Francis Wakisa Chilenga

Agribusiness Officer Ministry of Agriculture

and Food Security

3

Mr. Andrew Samson Chamanza

Principal Agricultural Training Officer Ministry of Agriculture

and Food Security

4

Mr. Isaac Master Mtocha

Senior Agribusiness Officer Extension Dept, Ministry

of Agriculture

5

Mr. Chris Takondana Nayasa

District Agriculture Development

Officer

Ministry of Agriculture

6 Mr. Duncan Anansi Atheranji

Magwira

Senior lecturer Malawi College of

Fishries

7 Mr. Michael Asimenyemwene

Mapundi

District Agriculture Development

Officer

Ministry of Agriculture

8

Tabitha Kayira

District Animal Health and Livestock

Development Officer

Ministry of Agriculture

and Food Security

9

Mr. Matthews Shaba Mpofu

Training and Facilitator Officer Regional Schools &

Colleges Permaculture

Prog

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Annexure II

International Training Programme

US-India-Africa Trilateral programme Agricultural Marketing Management

(22nd July-19th October 2013) Schedule of the Modules

S.

No

Date Activity/Module Faculty/

Expert

Visit Industry/Inst

itute

Interface

Nature of

activities

1 22- 24th

July Arrival and Legal

Formalities

Administrativ

e

2 25th

July Foreign exchanges

and Distribution of Per

Diem

Inauguration

3 26th

July Before Test- M & E Course

Director

Academic

4 27th

July Visit to City

Social

5 28th

July Sunday

w-2 29th

July –

4th

Aug.’13

Agriculture Marketing

Management

and

Computer Classes

NIAM

Faculty

Mr Vijay

Sardana

Dr

Vishnu

Sharma

College

of

Livestoc

k, Jaipur

Mr

Subhash

Sharma-

APTEC

Jaipur

Terminal

Market,

SARAS

Dairy

Bharatpur

Visit to Agra Cultural

w-3 5th

Aug-10th

Aug’2013

Supply Chain

Management aand ERP

Lt Gen

Kalra, Jaipur

Rugs Co.

Skill and

Personality

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Personality

Development

Mr

Abhishe

k

Sharma

Mr S K

Batra

Development

W-4 12th

Aug-17th

Aug’2013

Ag Input Marketing Prof

Venugop

al,(XLRI)

Tata

Chemicals

Case study

and Group

Learning

W-5 19-25th

Aug’2013

Industrial . Visit

Banglore-Mysore

NIAM

Faculty

CFTRI,NDDB

, KSAMB,

Godrej

Tyson,

CFTRI ,

UAS-

Banagalore

Outstation

visit

W-6 26-31st

Aug,2013

Post Harvest Mgt,

Food

Dr P C

Sharma ,

CIPHET

Dr

Khurana

-DMI

Visit to

IIHTC and

Morarka

Foundation ,

Jaipur

W-7 2-7th

Sept,2013

Procurement

Management

Pawan

Bang

CWC,FCI,

NAFED

Visit to

Village,

Visit to Parle

Agro foods

Ltd, Concor

(Jaipur-Delhi

Route)

Case studies

on Africa

W-8 16-22nd

Sept’2013

Market Information

and ICT

DMI, NIC

Dr

Surabhi

Mittal,

CIMMYT

DMI,

NIC

Kisan Call

Centre

Visit to E

Governance

Lab

W-9 9-15th

Sept,2013

Entrepreneurship ,

Community

Participation and food

security

MPUAT,

Udaipur

Sewa

Mandi

NGO

SHG,

Livelihood

, Farm

Machinery

Visit to

Ajmer,

Udaipur

Outstation

Experience

learning

W-10 23-29th

Sept,

2013

Commodity trading

Micro Finance

Agri Finance

NCDEX

NABAR

D

Centre

for Micro

finance

Hand on

experienc

e on

trading

platform

Demonstratio

n and Skill

Development

W-11 30th

Sept-5th

Oct, 2013

Food Security and

Gender

Dr

Rashmi

Sharma.

Deputy

Secretar

RSLDC

IIHMR

Visit to Farm

to school,

Visit to SHG

and Visit to

KVK,

20

y, Govt

of

Rajastha

n

Banasthali

W-12 7th

-12th

Oct’2013

International Business

WTO, IPR

IIFT

ETG,RVJ

Eurasia and

CECOEDEC

ON

Corporate

Interface

W-13 14t-19th

Oct’2013

Action Planning,

Post Course

Evaluation, Valedictory

Course

Director

Dr Hema

Yadav

OTHERS SIX sigma Training

For quality

improvement

Personality

Development

Saturday Activities Social

Function

s,

Cultural

Exchang

e

Social

21

Annexure III

International Training Programme

US-India-Africa Trilateral programme Agricultural Marketing Management

(22nd July-19th October 2013)

S.No Faculty Organization Modules Dates

1 Abhishek Sharma ERP Manager,Jaipur Rugs Co.Ltd,Jaipur

ERP 8th Aug

2

Harish Saharan State Manager,IFFCO,Jaipur

IIFCO and Kisan Call Centre

12th Sept

3

S. C. Khurana ,DMI Dy.Marketing Advisor,DMI,Faridabad

Food Safety standards,

29th Aug

4 A.K.Sood DGM, NABARD Agri Setor Lending 26th Sept

5 Alakh Niranjan DGM, Central Bank, Jaipur Financing of Agri loans 25th Sept

6 Amar Chegu, COSMIC,Hyderabad Business Communication 3rd Aug

7

Amit Kalkal Business Development Manager

International Business of Value Added Products 7th Oct,

8 Anbu M. HR Dept,Godrej Agrovet Poultry Value Chain 20th Aug 9 Anil Mathur CEO, Payaas Dairy, Jaipur Producer Company 9th Sept

11

Anil Mishra Advocate and Patent Agent, New delhi IPR and patents 9th Oct

12 Ashish Shah VP HR,ETG Business in Africa 12th Oct 13 B B Singh VP,Tata Chemicals,Delhi Agri Input and GIS 16th Aug

14

B Pavan Kumar , CEO,Ma Laxmi Foods,Hyderabad

Procurement Management

2nd Sept

15

Bhavna Shah Country Head,Malaysian Palm Oil Palm Oil Trading

29th July

16

Bhim Singh Manager, LUPIN, Bharatpur CSR Activities 31st July

17 Bhuvin Sharma Morarka Organics Organic Value Chain 3rd Oct

18 Chirag Badala NCDEX, Jaipur Commodity Trading 23rd Sept 19 D.V.Kalra Consultant and Author,

New Delhi

Supply Chain 6-7th Aug

20

DebDutta Pal IIM, Indore Action plan and Business Plan 8th Oct

21 Devi Lal Kalva Secy,Muhana Mandi Visit to APMC 3rd Oct 22

Dinesh Goyal, Principal Secy.Govt. of Rajasthan Interaction 13th Sept

23 Gajendra Singh DMI, Jaipur Food Security - Concepts 30th Sept

22

24

Hema Yadav

NIAM

MIS,Case Studies,Marketing Infrastructure

22nd July, 2nd Aug, 24-25th Sept,

25 K V.Mahabalagiri Bhatt CGM,KSMB,Banglore Karnataka Model Act 19th Aug 26 K.V.Sharma CFTRI,Banglore Visit to CFTRI 21st Aug 27 Kamal Mathur Director,NIAM Agri Marketing 29th July 28

M.L.Gupta RSAMB,Jaipur Intiatives of RSAMB and Model Act 27th Sept

29 M.S.Jairath Director,NIAM Market Infrastructure 2nd Aug 30 M.S.Jayaram Prof UAS Banglore Agribusiness Education 20th Aug 31

Madhur Verma , Marketing Officer,DMI,Jaipur Agmarknet

9 th Oct

32 Manu Sharma, Faculty,NIRD,Jaipur NREGA and MIS 10th Sept 33 N.S.Ranawat

Dy.Director,NIAM PHM and Cool Chain Management 10th Oct

34

Nikhil Rathi, Branch Manager ITC -ABD,Rajasthan eChaupal 9th Sept

35 Niranjan Ithal DGM,KSMB,Banglore Activities of KSAMB 19th Aug 36

Nishant Sharma Director,RVJ,Eurasia International l Business of Value Added Products 7th Oct

37 P K Mandana UAS Banglore Agribusiness Research 20th Aug 38 P Venugopal

Prof,XLRI,Jamshedpur

Agri Input Management

12-Aug 39

Parveena Pathan Vice President, Teleperfomers Ltd

Six Sigma for Quality Improvement 5th Oct

40 PC Sharma, Prof.CIPHET ,Ludhiana Post Harvest management 27-Aug 41 Prashant Mittal Tech. Director,NIC,Jaipur NIC and Ari ICT 10th Sept 42 R S Dahiya IIHTC, Jaipur Hi tec Agriculture 30th Aug 43 R.P.Meena Director General,NIAM Interaction 27th Sept 44 R.S.Dhaiya, Director,IIHTC,Jaipur Hi Tech Horticulture 30th Aug 45 Rahul Sharma Manager,Saras Dairy Visit to Dairy Plant 3rd Oct 46

Ram Singh IIFT, New DelhiDelhi Export Management and Documentation 14th Oct

47 Ramesh Mittal Dy.Director,NIAM Marketing Management 31st July 48

Rashmi Sharma

Deputy Secretary ,Rajasthan Livelihood Mission Livelihood and Women 30th Sept

49 S.K. Batra, Prof,Bharti Vidya Bhawan,Jaipur

Personnel Management

26th July 50 Sajal Mathur IIFT, New Delhi WTO and Agriculture 10th Oct 51

Satish Tucker Chief Director ,NCDC, New Delhi Role of Cooperatives 26th Sept

52 Shailendra Research Offic er,NIAM Warehouse Management 2nd Aug

23

53 Shashi Jain, IGPRI, Jaipur Sattellite Conferencing 12th Sept 54 Shushil Kumar Sharma KVK,Banasthali University Demonstration in KVK 4th Oct 55 Subhash Sharma Trainer,NIIT,Jaipur Computer and Internet Aug-Sept 56 Shuchi Mathur Research Officer,NIAM Market Atlas 24th Sept 57 Surabhi Mittal Senior Scientist,

International Maize and Wheat Improvement Centre

Food Security and ICT 23rd Sept

58

Swati Samvatsar Chief Program Manager,LUPIN,Bharatpur SHG and Microfinance 31st July

59 UK Shrivastava P S Managing cosultants Value chains 9th Oct 60

V P Singh RACP, Jaipur Watershed and Livelihood 30th Sept

61 Varsha Singh Professor, IDS, Jaipur Food Security and Gender 1st Oct 62 Veena . K . Arora Consultant cum

Trainer,Jaipur

Time Management 26th July

63 Vijay Sardana Director,ARPL Foods,Delhi Marketing Of Livestock 09-Aug 64 Vishnu Sharma Prof.Raj Univ. of

Vet.Sc,Jaipur

Marketing Of Livestock 26th Aug

65 S S Randhawa MD, Punjab State Marketing Board

66

Yatesh Yadav

Executive Director, Centre for Microfinance, Jaipur Centre of Microfinance 25th Sept