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Agricultural Marketing Management
U.S. – India – Africa Triangular International Training Program
for Agricultural Functionaries from Liberia, Kenya and Malawi
22nd
July to 19th
October, 2013 NIAM, Jaipur, India
Training Report
CCS NATIONAL INSTITUTE OF AGRICULTURAL MARKETING Bambala, Kota Road
Jaipur-302033, Rajasthan Phone: +91-141-2770027
Fax: +91-141-2771938, 2770027 E-mail: [email protected]
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Training Report
1.0 BACKGROUND
During the state visit of President Barack Obama to India in November 2010, the U.S.
and India announced a new agriculture partnership, the “Evergreen Revolution”, to
address global food security. The effort includes proposed triangular cooperation
adapting technological advances and innovative solutions to address food security
challenges in Africa. This triangular cooperation would explore an initial focus on three
pilot African countries, with potential to expand throughout the African continent in
coming years.
One component of the Evergreen Revolution is a program to offer agricultural training to
public sector, private sector, and non-governmental agriculturists from Kenya, Malawi,
and Liberia at Indian agricultural training institutes. Under the program, the Chaudhary
Charan Singh National Institute of Agricultural Marketing (NIAM) at Jaipur was selected
to provide training on agricultural marketing management, through three separate, three-
month sessions, to an estimated 90 participants from these countries.
Accordingly NIAM had planned 90 day training progrmme on Agricultural Marketing
Management for the officers of Kenya, Liberia and Malawi. The First programme was
scheduled from 22nd July to 19th October 2013 at NIAM
1.1 PROGRAM GOAL
Strengthen the agricultural marketing and market advisory services in Kenya,
Malawi and Liberia through exposure to Indian training and best practices.
1.2 OBJECTIVE OF THE PROGRAM
To develop adequate conceptual base in agricultural marketing, food security
and management;
To understand the organizational arrangements and modalities of the functions
of existing agricultural marketing systems;
To enhance operating skills in using management tools and techniques in
different functional areas;
To provide exposure to global business environment, challenges, and
opportunities in the global context;
To develop an action plan for operationalization of the concepts and learning at
back-at work situation
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1.3 Announcement and finalization of nomination: The course was
announced in three countries through USAID offices and the nominations were
finalized on
22nd May
2013.Ten
candidates
from each
country were
finalized on
the basis of
the selection
criteria. In all
there were
thirty
participants in
the
programme.
1.4 Participants : The participants in the program were professionals and
functionaries involved in agricultural marketing management in government,
private, and NGO sectors. They represented various sectoral organizations
involved in Cereal Crops, Horticulture, Animal Husbandry, Dairy, Fisheries,
Agribusiness, Agriculture Statistics, Information and communication et. The
applications from women participants was particularly encouraged. There were
11 women out of 30 participants.
The list of the participant is Annexure I.
1.5 Inauguration of the Programme:
The programme was inaugurated by Director General, NIAM on 30th July 2013.
Director General of NIAM welcomed Mr Bahiru Duguma , Director , Food
Security , USAID and the delegates and provided them an overview of the
training programme and the way it would be conducted for 90 days.
Mr Bahiru Duguma, Director, Food Security, USAID was the guest of the
Occasion .He addressed the participants on the importance of the food security
and need for capacity building. He also spoke on US India Africa Triangular
programme on food security.
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In the orientation programme by the course director delegates were provided
with information on the facilitation that would be given in terms of availability of
mobile connection, data connection, library hours, boarding and lodging etc
1.5 CONTENTS
The course covered following modules in 12 weeks :
1. Principles of Agricultural Marketing Management: Introduction to Marketing
concepts, process and function; evolution of marketing; consumer behavior & product
decisions; market segmentation, product life-cycle; demand estimation; channel
management etc.
2. Supply Chain Management & Distribution Management: Supply Chain
Management, Competition and Supply Chain Strategies, Facilities, Inventory,
Transportation, Information, Network & Application of E-Business, Planning Supply and
Demand - in Agri Supply Chain, Overview of Distribution Management; Channel
environment; Distribution strategy; Distribution management of Agri commodities;
Channel design; Managing the Channel members; Channel evaluation; Effective selling
and field promotion; Sales organization.
3. Agri Input Marketing: Special features of Agri Input Marketing; Understanding
agri-business consumers; Product identification and Channel selection; Distribution
strategies and channel management; Market segmentation; Pricing policy; Marketing
strategies, planning and implementation; Marketing organization; Distributor and dealer
development; Information system; Ethics in agri input marketing.
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4. Post-Harvest Management: Preparation for market; Maturity indices; Cooling
practices; Transportation; Refrigeration & cool chain management; Basic fruit
physiology, respiration, climacteric and non-climacteric ripening and senescence; Post
harvest handling of commodities; Post-harvest treatments.
5. Procurement Management: Introduction to Procurement Management; Types
of procurement management; Procurement strategies; Purchasing functions;
Procurement management in agro-processing industries; Procurement strategies in
food grains; Procurement strategies in perishables; Contract farming; logistics
management; Supply chain in procurement of commodities; Demand driven supply
chains; Identity preservation; Traceability.
6. Information, Communication Technologies (ICT) & MIS for Agribusiness:
ICT to enhance Farm Extension service in Africa, Designing scalable Market
Information System – Examples from Africa & India, Introduction to Information
Management System in business; Database management system; Networking and
communication systems; Hardware & Software; Security, privacy and ethical issues in
information management system and Internet.
7. Commodity Trading, Futures and Options: Overview of commodity marketing
system; Challenges and opportunities in commodity trading; Business and policy
aspects; Physical market/Spot market; Forward contract; Futures contract; Auction and
reverse auction; Price discovery; Futures, exchanges and trading; Hedging and
speculation in futures market; Market equilibrium; Forecasting techniques; Performance
and efficiency of futures market.
8. Agricultural Finance System: Institutional arrangement for agricultural finance;
Principles of credit management; Micro Finance in Agriculture Sector.
9. Food Nutrition, Food Security & Gender Participation: Understanding
malnutrition, Causes of malnutrition, Nutrition needs assessment and analysis,
Measuring malnutrition: individual assessment, Measuring malnutrition:, Interventions
to prevent and treat malnutrition, Farm to School Program, Health interventions,
Livelihoods interventions, Monitoring, evaluation and accountability, Global Information
System of soil, water etc., Gender and entrepreneurship, Entitlement to resources and
linking with credit, Gender disparities in access to markets, Importance of horticulture,
Livestock and poultry.
10. Food Safety, Quality and International Protocols: Evolution of food safety
and Quality; Role of continuous improvement in Total Quality Management (TQM)
launching; Role of standardization in TQM (ISO 9001; ISO 14001, sts 11); Hazard
Analysis and Critical Control Points (HACCP); Concept and live examples of OSHASH,
SA 8000/CMM/Six Sigma Assessment; Certification types, bodies and policy issues.
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11. International Business, WTO and Regional Trade Agreements: Introduction
to international trade; Trade Theory - comparative advantage; Instruments of trade;
Globalization; World Trade Agreements under WTO; Agreements on agriculture;
International markets - basic concepts; International business environment; Export
market selection and entry strategies; International marketing and strategy mix; Export
financing for agri products; Export insurance for agri products
12. Industrial Visit: Industrial visit is an intrinsic part of the module. The objective of
the industrial visit is to help participants gain first-hand information regarding
functioning, marketing strategies, organization planning, and procurement of the
Industry. The visits will provide the participants an opportunity to plan, organize and
engage in active learning experiences both inside and outside the classroom.
13. Action planning for back at work situation: Considering the orientation and
experiences provided, the participants are expected to develop an action plan for work
operationalizing the relevant concepts in their own country in the back at work situation.
This would help to transfer the learning’s for application in different countries.
1.6 METHODOLOGY
The sessions were delivered through lectures, group discussions, case studies, and field
visits. The program design was highly participatory. Each participant contributed ideas
and took part in group activities.
The participants worked in small groups to undertake various assignments allotted to
them. Experiential learning methodology was effectively incorporated in the program.
Apart from class room learning, the participants learnt through group interaction, field
visits, industry experts and the trainers. Each delegate had opportunity to present the
current system of agricultural marketing and their experiences in their own country.
Lectures were organized to cover
modules. The programme brought the
learning of the core modules of
agricultural marketing by inviting
experts from premiere Universities,
Government organization, Corporate,
Cooperatives, banks, NGO. NIAM also
organized field visits to leading
organizations, research centers,
markets, processing units, marketing
boards, self help groups to facilitate
the learning and initiatives taken at
various levels.
The list of the experts invited for the
lectures are Annexure II.
Learning Methodology
S. No Tools
1 Group exercise
2 Case Study discussion
3 Visit to Market Industry, labs,
offices
4 Interaction with Officers and
faculty, Scientists, farmer
groups
5 Group Presentations
6 Local visit to Offices and
Organizations
7 Exposure to technology and
demonstration
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In 90 days programme the 245 academic sessions were organized, 12 local visits and 6
outstation visits were organized to cover the modules comprehensively.
1.7 Field visits and study tours :
The training programme provided learning through organizing field visits. Besides the
academic learning, the field visits also provided opportunity to have an exposure to social
and cultural environment by organizing visit to historical places, museums etc.
1. STUDY VISIT TO: BHARATPUR- AGRA
Date: 30th July
Objective and visits: Lupin welfare,SHG, Microfinance, Dairy unit, Bio gas, Agro
processing, Integrated development etc
As part of the training, the participants undertook a study tour to Bharatpur, India to
learn about approaches that are being used by the implementing organization, LUPIN
Human Welfare & Research
Foundation, community and other
stakeholders to provide supplemental
income (integrated rural development).
The main aim of the visit to the
Technology Center is to review
advances in science, technology and
engineering and identify their potential
for use in African Agriculture. The
Participants took an overview of the
Dairy Unit, Self Help group and
Microfinance, Bio Gas, Agro processing
of Amla, Honey Processing Unit. The
participants made country specific review of the financial inclusion methods in Kenya,
Malawi and Liberia.
2. STUDY VISIT TO: BANGALORE- MYSORE
Date: 19th Aug-22nd Aug 2013
Objective and Visits : University of
Agricultural Sc, Karnataka State
Marketing Board, Godrej Tyson,
Fishery Resource Centre, CFTRI-
Mysore .
The delegates visited Karnataka State
Agricultural Marketing Board, KSAMB
to know the functions and activities of
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Marketing Board. The also learnt bout Model Act , direct marketing and visited a market
with E Auction facility.
University of Agricultural Sciences (UAS ) Bangalore is a leading university of
Agriculture , the delegates interacted with the faculty, students to know about the
various education programmes. As
the Fishery sector is an important
sector in African countries, a visit
to AICRP on Inland fishery was. A
complete demonstration of
breeding and hatching of
ornamental fishery was given by
the Scientists.
To give an overview of Poultry
value chain, visit to Godrej Tyson
was undertaken to understand the
marketing and consumption
trends, Besides this Visit to CFTRI, Mysore provided them with the latest research ,
technology and processed used in food processing
3. STUDY VISIT TO: NEEMRANA- DELHI
Date: 5th- September
Objective: Visit to Parle G factory, Malt India to understand Procurement and
Processing.
A field visit on 5-6 September 2013 was organized for the participants from African
Nations under International Training Programme organized by NIAM to expose them to
various marketing and processing practices prevailing in India.
The main focus of the trip was to expose participants to various procedures involved in
the processing of agricultural commodities and related marketing issues. Accordingly,
field visit to Parle, Neemrana and the Malt Company (India) Pvt. Limited, Gurgaon were
organized on 5th September 2013. At Parle, Neemrana participants were informed about
various issues related to procurement of raw material, processing, compliance to
various standards, food safety and quality issues, price management and distribution of
the final product.
The Malt Company (India) Pvt. Ltd is one of the largest Malting Company in India. The
visit to the company educated participants about the various innovative methods the
company is following to mitigate the risk involved in regular supply of raw material,
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staying competitive in the market, economy of scale, etc. The participants found the visit
very useful particularly in better understating of various class room theoretical concepts.
The participants were also exposed to rich heritage of India by visiting some of the
prominent monuments/ places in Delhi
4. STUDY VISIT TO: UDAIPUR
Date: 16th Sept-19th Sept 2013
Objective and Visit: University of Agriculture, Sewa Mandir, SHG
The field visit of the participants to Udaipur included visit to Maharana Pratap
University of Agriculture and Technology, Udaipur and the prestigious Non
Governmental Organization, Seva Mandir, Udaipur to witness the interventions of these
organizations in the area of agriculture production and marketing. The Agricultural
University in southern part of the Rajasthan serves the 11 districts of the State where
the cropping pattern include food grains, black gram, pulses, oil-seeds along with the
production of fruits and vegetables. The participants were exposed to the various
interventions of the University in the areas of research and extension of agricultural
technologies.
The participants visited the Agricultural Technology Museum which is
a comprehensive museum depicting various technologies generated by the
university. The visit to the technological museum followed by the detailed presentation
to the visiting delegates from Kenya, Malawi and Liberia for the various interventions of
the University for the appropriate Technologies and practices developed over a period
of time under various projects of the University and Indian Council of Agricultural
Research.
The detailed presentation followed the visit to College of Food Technology and
college of engineering and technology. The participants were explained in detail at
various technology labs about the technology for product processing & preservation of
food items including fruits and vegetables. Besides witnessing the various technology
laboratories at the institute, participants got an opportunity to interact with the faculty to
understand the various research and extension activities related to dairy and food
technology sectors.
The participants also visited the farm machinery department at the engineering
college to understand the activities taken up for the farm mechanization which
included farm machinery lab, farm power lab and farms for testing on mechanization.
The functions of various farm machinery like multipurpose tool frame such as seeding
device, seed drills, attachments for plough, ergo-friendly fruit harvesting packages, de-
husker sheller etc was explained in detail by the faculty of the department.
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The participants were given a live demonstration of the operation of
various equipment including Garlic bulb breaker, Garlic peeler, Garlic clove flaker, Aloe
vera gel extractor, Ginger peeler, Ginger polisher etc. The participants were also
explained in details about success stories of the use of these technologies by the
farmers in the region and how these low cost technologies can be adapted for reducing
the post harvest losses and value addition of fruits & vegetable crops.
Apart from visit to the University the participants also visited one of the nearby
villages to see the agri related interventions of the Seva Mandir, NGO. The meeting was
organized in the village with the local farmers and women self help groups which are
involved in saving and credit activities. The participants had shown keen interest in
the functioning of these self help groups and how its activities are managed by the
women groups. The farmers also interacted for the various agri related issues in terms
of production and marketing of local agri commodities. The resource persons from the
NGO also explained about the various agri related interventions made under various
government schemes and projects.
The field visit of the participants was useful in terms of understanding the new
appropriate technologies particularly in the area of dairying & food technology and post
harvest technology and how innovative low cost technologies can be applied for
improving the marketability of agri produce.
5. STUDY VISIT TO: BANASTHALI UNIVERSITY
Date: 4th October 2013
Banasathali Vidhyapith is a pioneer University fostering women education in India.
Banasthali university also has Krishi Vigyan
Kendra(KVK). The delegates visit the university
and saw the facilities provided for women
education which included Flying Club of
Banasthali. Visit to KVK was beneficial as they
could interact with farmers, women and see the
demonstration of the food processing.
The delegates found the lab and facilities at
Department of Bio chemistry, Pharmacy and
Design centre very impressive.
Local Visits: Local Visits to International Horticulture and training Centre(IIHTC),
Jaipur, IFFCO, Kisan Call Centre, Remote sensing and GIS Lab, Seed Spice Research
Centre, Warehouses, Dairy Processing Unit was undertaken to have a better
understanding of agribusiness.
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1.8 Action Planning In the last week of the programme, the delegates were formed in groups to develop an
action plan. A presentation was made to show the expectation from the action plan.
After discussion and deliberation with participants an action plan proposal from three
countries has been developed. The proposal summary is as follows:
1. Action Plan-IMPROVING FARM PROFITABILITY THROUGH INCREASED
ACCESS TO MARKETS BY FARMERS, Malawi-
With the additional knowledge acquired from the training, the Malawi delegation will
implement a one year programme to address challenges being faced by farmers in the
marketing of their produce. The aim of the programme is to increase farmers’ share in
market proceeds and contribute to the improvement of food distribution in order to
improve food security.
JUSTIFICATION
Farmers in Malawi face a number of challenges in accessing viable markets for their
farm produce. These challenges include weak farmer organizations, limited marketing
knowledge and skills; high post-harvest loses; and inadequate access to market
information, limited access to finance. In some cases there is inadequate supporting
infrastructure to allow for rapid and safe throughput of farm produce to markets. These
challenges compel farmers to sell their commodities at lower farm gate prices offered by
traders. This programme aims at addressing these challenges to contribute to increased
farm profitability.
2. Action Plan- STREAMLINING RABBIT MARKETING IN KIAMBU COUNTY KENYA This action plan was done after completing a training programme; US-Indo-Africa
triangular programme at the National Institution for Agricultural Marketing in Jaipur
India. It was developed to a carry-forward of the lessons learnt in India by trainees once
back in their countries. The US-Indo-Africa programme aims at enhancing food security
in Africa and was sponsored by USAID. The training covered the entire marketing chain
of agricultural products and all actors with a view to improving markets and hence
income. Trainees are expected to address marketing chain issues once back in their
countries. This action plan identifies issues in rabbit production and marketing to be
addressed by the trainees once back in Kenya. The initial focal area will be Kiambu
County in Kenya.
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3. ACTION PLAN – TO prepare Agricultural Marketing Database for Liberia Overall Objective of the case study
To establish a database of market functionaries, origin of commodities, farm-gate price,
distance covered by farmers, market infrastructure and facilities.
Specific objectives
1. To consolidate a database of all market functionaries participating in the agro-
food system.
2. To develop a comprehensive list of commodities in and out of the market.
3. Design a questionnaire format that can be used to cover other markets.
4. To determine farm-gate prices of commodities coming to the market.
5. To introduce some form of manual and mechanical grading.
Methodology
1. Conduct a baseline survey of the agro-food systems in order to create linkage among market actors.
2. Interview market functionaries on marketing infrastructures and facilities.
3. Consult local leaders and personnel of the Liberian Marketing Association LMA).
4. Conduct an extensive review of existing literatures on agricultural marketing
management, including the review of past survey conducted on agricultural markets.
Overall Deliverables for the study
1. Database on Market functionaries Established
2. Determined the flow (In and Out) of product
3. Determined prices of agricultural commodities at farm-gate and market
4. Determined transport cost from farm to market
5. Determined distance covered by farmers to market
6. Determined marketing infrastructures and facilities.
Lesson learned document
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4. Action plan- Presentation of training report to key stakeholders of agricultural marketing of Liberia
Objective
To make presentation of the training report of the three-month (July 22 through October
19, 2013) of the agricultural marketing management training program held at the
National Institute of Agricultural Marketing (NIAM), Jaipur, India to key stakeholders
(Ministry of Agriculture, Liberia Produce Marketing Board – LPMB, Liberian Institute for
Statistics and Geo-Information Services – LISGIS, Liberian Marketing Association –
LMA, William R. Tolbert, Jr. College of Agriculture and Forestry – WRTCAF, the Central
Agricultural Research Institute – CARI, Farmers Union, Drivers Union and Cooperative
Development Agency – CDA, Senate and House Committees on agriculture) of
agricultural marketing so as to stimulate the discussion on how to design a regulatory
framework and standardization of agricultural markets in Liberia
Specific objectives
To hold separate discussion with key stakeholders.
To hold panel discussion with key stakeholders on how to regulate and
standardize agricultural markets.
Design a questionnaire on how to collect requirements.
To design strategy on how to fund the plan.
To keep the participants engaged and focus on their individual action plans.
Methodology
Hold discussions with heads of key stakeholders.
Hold weekly meeting of participants.
Hold consultative meetings with Subject Matter Experts (SME) on agricultural marketing management.
Conduct an extensive review of existing literatures on agricultural marketing
management, including the review of past survey conducted on agricultural
markets and revitalization of the Liberian Produce Marketing Corporation.
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Executive Milestones
1. Presentation at the Ministry of Agriculture – 4Wk
2. Presentation at LPMB – 2Wks
3. Presentation at LMA – 12Wks
4. Presentation at LISGIS – 2Wk
5. Presentation at WRTCAF – 6Wk
6. Presentation at CDA – 1Wk
7. Presentation at Farmers Union –
8. Presentation at Senate and House Committees –
9. Presentation to NGOs
Presentation to Subject Matter Experts
1.8 Feedback and evaluation: The feedback of the participants reflected satisfaction on the learning, skill building, facilitation and management of the programme. The participants have reflected that there was substantial enhancement in the knowledge of markets, supply chain, value chains, public policies and governments schemes. The study tours organized during the programme were well received and the participants learnt various aspects of agribusiness and research projects, new initiatives taken by Uiniversity, Corporates, Co-operatives and NGO. 1.9 Valedictory of the programme:
The valedictory function of the
programme was held on 18th of
October 2013.
The chief guest of the function was Ambassador Nancy J Powell. At the event, Ambassador Powell was joined by the High Commissioner of Kenya to India Mrs. Florence Imisa Weche, the High Commissioner of the Republic of Malawi to India, Dr. Perks Ligoya, and the Director General of NIAM, Dr. R.P.
Meena.
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The programme was attended
by following officers of USAID:
John Beed, Mission Director, US Agency for International Development (USAID) Dr. Ms. Sang Lee, Senior Agricultural Advisor, Food Security Office (FSO), USAID A S Dasgupta, Program Management Specialist, FSO, USAID.
As a part of the Monitoring and Evaluation methodology of the programme, the participants are in touch with Course Director, NIAM to update on the status of the back to office work and the progress on the action plan. The programme envisages that the officers who have been trained under US- India and Africa programme will play a key role in development of agriculture marketing and promotion of agribusiness schemes. The programme has provided the necessary skills and information to the participants to be able to take a leadership in organizing training programmes, organizing awareness propgrammes to reach out to the grass root level, to undertake research and case studies , to formulate projects , to develop schemes under public- private partnership.
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Annexure I
List of Participants for International Training Programme "Agricultural Marketing Management" from 22
nd July – 19
th
October 2013 at CCS NIAM, Jaipur
S.No
.
Name of participants Designation Organization
Kenya
1
Mr. David Tera Yongo
Principal Livestock Production Officer Dept of Livestock
Production
2
Ms. Anne Jackylnne Wanjiku Kungu
Asst Dir, Livestock Production Dept of Livestock
Production
3
Mr. Samuel Juma Okati
Principal Livestock Production Officer Dept of Livestock
Production
4 Mr. Kitheka Mututa
Principal Fisheries Officer Ministry of Agriculture
5 Mr. Ephraim Maina Wairangu Principal Fisheries Officer Fisheries Department
6 Ms. Dorcas Karwirwa Inoti Principal Lecturer Ahth Kabete
7 Ms. Mary Nthemba Mburugu Chief Agricultural Officer Ministry of Agriculture
8 Ms. Caroline Majuma Okwiri Senior Agricultural Officer Ministry of Agriculture
9 Mr. Peter Joseph Mwangi Waweru Principal Agricultural Officer Ministry of Agriculture
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Mr. Amos Mwaniki Rukwaro
District Agribusiness Development
Officer - Malindi
Ministry of Agriculture
Liberia
1
Ms. Nora Bendu Kemokai
Rivercess County Agriculture
Coordinator (CAC)
Extension
2 Mr. Ben Karzoyah Saye
District Agriculture Officer (DAO) Extension
3
Mr. D. Moluba Parker
Assistant Registrar
Cooperative
Development
Agency(CDA),
Paynesville
4
Ms. Yassah Esther Mezzeh Auditor
Cooperative
Development
Agency(CDA)
5 Ms. Patricia Harris Sando
Procurement Officer Ministry of Agriculture
6 Mr. Roosevelt Carlos Reeves
IT Officer Administration
7 Mr. Henry A. Roberts CEO/President Brandco Buchana
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Resource &
Development Corp
8
Mr. Edwin B.T Nimley
Instructor
University Of Liberia-
Capitol Hill Monrovia
9 Ms. Watta M. Anthony
Lab technician Ministry of Agriculture
10
Ms. Bunchie T. Harb
Assistant Director Statistics Liberia Institute of
Statistics & Geo
Information Services
11 Mr. Rufus Denni Monbo
Agriculture Officer
Ministry of Agriculture
Malawi
1
Ms. Grace Kotowa Greasan
Agricultural Extension Development
Officer
Ministry of Agriculture
and Food Security
2
Mr. Francis Wakisa Chilenga
Agribusiness Officer Ministry of Agriculture
and Food Security
3
Mr. Andrew Samson Chamanza
Principal Agricultural Training Officer Ministry of Agriculture
and Food Security
4
Mr. Isaac Master Mtocha
Senior Agribusiness Officer Extension Dept, Ministry
of Agriculture
5
Mr. Chris Takondana Nayasa
District Agriculture Development
Officer
Ministry of Agriculture
6 Mr. Duncan Anansi Atheranji
Magwira
Senior lecturer Malawi College of
Fishries
7 Mr. Michael Asimenyemwene
Mapundi
District Agriculture Development
Officer
Ministry of Agriculture
8
Tabitha Kayira
District Animal Health and Livestock
Development Officer
Ministry of Agriculture
and Food Security
9
Mr. Matthews Shaba Mpofu
Training and Facilitator Officer Regional Schools &
Colleges Permaculture
Prog
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Annexure II
International Training Programme
US-India-Africa Trilateral programme Agricultural Marketing Management
(22nd July-19th October 2013) Schedule of the Modules
S.
No
Date Activity/Module Faculty/
Expert
Visit Industry/Inst
itute
Interface
Nature of
activities
1 22- 24th
July Arrival and Legal
Formalities
Administrativ
e
2 25th
July Foreign exchanges
and Distribution of Per
Diem
Inauguration
3 26th
July Before Test- M & E Course
Director
Academic
4 27th
July Visit to City
Social
5 28th
July Sunday
w-2 29th
July –
4th
Aug.’13
Agriculture Marketing
Management
and
Computer Classes
NIAM
Faculty
Mr Vijay
Sardana
Dr
Vishnu
Sharma
College
of
Livestoc
k, Jaipur
Mr
Subhash
Sharma-
APTEC
Jaipur
Terminal
Market,
SARAS
Dairy
Bharatpur
Visit to Agra Cultural
w-3 5th
Aug-10th
Aug’2013
Supply Chain
Management aand ERP
Lt Gen
Kalra, Jaipur
Rugs Co.
Skill and
Personality
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Personality
Development
Mr
Abhishe
k
Sharma
Mr S K
Batra
Development
W-4 12th
Aug-17th
Aug’2013
Ag Input Marketing Prof
Venugop
al,(XLRI)
Tata
Chemicals
Case study
and Group
Learning
W-5 19-25th
Aug’2013
Industrial . Visit
Banglore-Mysore
NIAM
Faculty
CFTRI,NDDB
, KSAMB,
Godrej
Tyson,
CFTRI ,
UAS-
Banagalore
Outstation
visit
W-6 26-31st
Aug,2013
Post Harvest Mgt,
Food
Dr P C
Sharma ,
CIPHET
Dr
Khurana
-DMI
Visit to
IIHTC and
Morarka
Foundation ,
Jaipur
W-7 2-7th
Sept,2013
Procurement
Management
Pawan
Bang
CWC,FCI,
NAFED
Visit to
Village,
Visit to Parle
Agro foods
Ltd, Concor
(Jaipur-Delhi
Route)
Case studies
on Africa
W-8 16-22nd
Sept’2013
Market Information
and ICT
DMI, NIC
Dr
Surabhi
Mittal,
CIMMYT
DMI,
NIC
Kisan Call
Centre
Visit to E
Governance
Lab
W-9 9-15th
Sept,2013
Entrepreneurship ,
Community
Participation and food
security
MPUAT,
Udaipur
Sewa
Mandi
NGO
SHG,
Livelihood
, Farm
Machinery
Visit to
Ajmer,
Udaipur
Outstation
Experience
learning
W-10 23-29th
Sept,
2013
Commodity trading
Micro Finance
Agri Finance
NCDEX
NABAR
D
Centre
for Micro
finance
Hand on
experienc
e on
trading
platform
Demonstratio
n and Skill
Development
W-11 30th
Sept-5th
Oct, 2013
Food Security and
Gender
Dr
Rashmi
Sharma.
Deputy
Secretar
RSLDC
IIHMR
Visit to Farm
to school,
Visit to SHG
and Visit to
KVK,
20
y, Govt
of
Rajastha
n
Banasthali
W-12 7th
-12th
Oct’2013
International Business
WTO, IPR
IIFT
ETG,RVJ
Eurasia and
CECOEDEC
ON
Corporate
Interface
W-13 14t-19th
Oct’2013
Action Planning,
Post Course
Evaluation, Valedictory
Course
Director
Dr Hema
Yadav
OTHERS SIX sigma Training
For quality
improvement
Personality
Development
Saturday Activities Social
Function
s,
Cultural
Exchang
e
Social
21
Annexure III
International Training Programme
US-India-Africa Trilateral programme Agricultural Marketing Management
(22nd July-19th October 2013)
S.No Faculty Organization Modules Dates
1 Abhishek Sharma ERP Manager,Jaipur Rugs Co.Ltd,Jaipur
ERP 8th Aug
2
Harish Saharan State Manager,IFFCO,Jaipur
IIFCO and Kisan Call Centre
12th Sept
3
S. C. Khurana ,DMI Dy.Marketing Advisor,DMI,Faridabad
Food Safety standards,
29th Aug
4 A.K.Sood DGM, NABARD Agri Setor Lending 26th Sept
5 Alakh Niranjan DGM, Central Bank, Jaipur Financing of Agri loans 25th Sept
6 Amar Chegu, COSMIC,Hyderabad Business Communication 3rd Aug
7
Amit Kalkal Business Development Manager
International Business of Value Added Products 7th Oct,
8 Anbu M. HR Dept,Godrej Agrovet Poultry Value Chain 20th Aug 9 Anil Mathur CEO, Payaas Dairy, Jaipur Producer Company 9th Sept
11
Anil Mishra Advocate and Patent Agent, New delhi IPR and patents 9th Oct
12 Ashish Shah VP HR,ETG Business in Africa 12th Oct 13 B B Singh VP,Tata Chemicals,Delhi Agri Input and GIS 16th Aug
14
B Pavan Kumar , CEO,Ma Laxmi Foods,Hyderabad
Procurement Management
2nd Sept
15
Bhavna Shah Country Head,Malaysian Palm Oil Palm Oil Trading
29th July
16
Bhim Singh Manager, LUPIN, Bharatpur CSR Activities 31st July
17 Bhuvin Sharma Morarka Organics Organic Value Chain 3rd Oct
18 Chirag Badala NCDEX, Jaipur Commodity Trading 23rd Sept 19 D.V.Kalra Consultant and Author,
New Delhi
Supply Chain 6-7th Aug
20
DebDutta Pal IIM, Indore Action plan and Business Plan 8th Oct
21 Devi Lal Kalva Secy,Muhana Mandi Visit to APMC 3rd Oct 22
Dinesh Goyal, Principal Secy.Govt. of Rajasthan Interaction 13th Sept
23 Gajendra Singh DMI, Jaipur Food Security - Concepts 30th Sept
22
24
Hema Yadav
NIAM
MIS,Case Studies,Marketing Infrastructure
22nd July, 2nd Aug, 24-25th Sept,
25 K V.Mahabalagiri Bhatt CGM,KSMB,Banglore Karnataka Model Act 19th Aug 26 K.V.Sharma CFTRI,Banglore Visit to CFTRI 21st Aug 27 Kamal Mathur Director,NIAM Agri Marketing 29th July 28
M.L.Gupta RSAMB,Jaipur Intiatives of RSAMB and Model Act 27th Sept
29 M.S.Jairath Director,NIAM Market Infrastructure 2nd Aug 30 M.S.Jayaram Prof UAS Banglore Agribusiness Education 20th Aug 31
Madhur Verma , Marketing Officer,DMI,Jaipur Agmarknet
9 th Oct
32 Manu Sharma, Faculty,NIRD,Jaipur NREGA and MIS 10th Sept 33 N.S.Ranawat
Dy.Director,NIAM PHM and Cool Chain Management 10th Oct
34
Nikhil Rathi, Branch Manager ITC -ABD,Rajasthan eChaupal 9th Sept
35 Niranjan Ithal DGM,KSMB,Banglore Activities of KSAMB 19th Aug 36
Nishant Sharma Director,RVJ,Eurasia International l Business of Value Added Products 7th Oct
37 P K Mandana UAS Banglore Agribusiness Research 20th Aug 38 P Venugopal
Prof,XLRI,Jamshedpur
Agri Input Management
12-Aug 39
Parveena Pathan Vice President, Teleperfomers Ltd
Six Sigma for Quality Improvement 5th Oct
40 PC Sharma, Prof.CIPHET ,Ludhiana Post Harvest management 27-Aug 41 Prashant Mittal Tech. Director,NIC,Jaipur NIC and Ari ICT 10th Sept 42 R S Dahiya IIHTC, Jaipur Hi tec Agriculture 30th Aug 43 R.P.Meena Director General,NIAM Interaction 27th Sept 44 R.S.Dhaiya, Director,IIHTC,Jaipur Hi Tech Horticulture 30th Aug 45 Rahul Sharma Manager,Saras Dairy Visit to Dairy Plant 3rd Oct 46
Ram Singh IIFT, New DelhiDelhi Export Management and Documentation 14th Oct
47 Ramesh Mittal Dy.Director,NIAM Marketing Management 31st July 48
Rashmi Sharma
Deputy Secretary ,Rajasthan Livelihood Mission Livelihood and Women 30th Sept
49 S.K. Batra, Prof,Bharti Vidya Bhawan,Jaipur
Personnel Management
26th July 50 Sajal Mathur IIFT, New Delhi WTO and Agriculture 10th Oct 51
Satish Tucker Chief Director ,NCDC, New Delhi Role of Cooperatives 26th Sept
52 Shailendra Research Offic er,NIAM Warehouse Management 2nd Aug
23
53 Shashi Jain, IGPRI, Jaipur Sattellite Conferencing 12th Sept 54 Shushil Kumar Sharma KVK,Banasthali University Demonstration in KVK 4th Oct 55 Subhash Sharma Trainer,NIIT,Jaipur Computer and Internet Aug-Sept 56 Shuchi Mathur Research Officer,NIAM Market Atlas 24th Sept 57 Surabhi Mittal Senior Scientist,
International Maize and Wheat Improvement Centre
Food Security and ICT 23rd Sept
58
Swati Samvatsar Chief Program Manager,LUPIN,Bharatpur SHG and Microfinance 31st July
59 UK Shrivastava P S Managing cosultants Value chains 9th Oct 60
V P Singh RACP, Jaipur Watershed and Livelihood 30th Sept
61 Varsha Singh Professor, IDS, Jaipur Food Security and Gender 1st Oct 62 Veena . K . Arora Consultant cum
Trainer,Jaipur
Time Management 26th July
63 Vijay Sardana Director,ARPL Foods,Delhi Marketing Of Livestock 09-Aug 64 Vishnu Sharma Prof.Raj Univ. of
Vet.Sc,Jaipur
Marketing Of Livestock 26th Aug
65 S S Randhawa MD, Punjab State Marketing Board
66
Yatesh Yadav
Executive Director, Centre for Microfinance, Jaipur Centre of Microfinance 25th Sept