aha - aes nation...the world’s first roadmap for innovators to become entrepreneurs. every step...

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Commercialization & MONETIZATION s-corp llc guilty & delighted startup map from AHA!! TO EXIT © Years of researching, investing, and developing successful startups gave us the template to create the world’s first roadmap for innovators to become entrepreneurs. Every step carries real-world entrepreneurial experiences, successes, and failures. Have you ever wondered where to begin or what your next step is? The Startup Map will guide you, step-by-step and in real time. 10 Steps to Startup: where innovation meets entrepreneurship fff 4 seed round b round a round VU 1 "mezz" funding H a r d L a u n c h Exit & Harvest repeatable & scalable business validated learning unleash store of value Ideation Innovation Creation Aha!! moment 01 Strategy Vision & Mission Statement Startup Bandwidth Tech Bandwidth Finding "THE CULT © " 2 Research Pain & Gap Market Analysis Consumer Research Competitive Landscape 02 BMc 3 Value Proposition Customer Relationships Cost Segments 03 mvp 5 / crm 6 Social Media Infrastructure Rapid Prototyping Team Structure Implement CRM Provisional IP 04 05 Pricing Validation Executive Summary Crowdfunding Intellectual Property Founders’ Equity Advisory Board Capital Structure 06 Guerilla Marketing Diffusion Psychographics Social Media Expansion Early Adopters Public Relations 07 08 tqm 7 Partnerships Distribution Supply Chain Lean Six Sigma Capture Inefficiencies Volume & Sourcing Negotiations PP&E 8 Best Practices Leverage & Scale 09 10 Succession Planning Re-Invest to Innovate Re-Invest to Scale Scale to Exit M&A 9 Dividends 1 VU - venture unnamed 2 THE CULT © - experts in every field 3 BMC - business model canvas 4 FFF - friends, family, fools 5 MVP - minimal viable product 6 CRM - customer relationship management 7 TQM - total quality management 8 PP&E - property, plant, & equipment 9 M&A - mergers & acquisitions KEY = startup phase milestones = SME milestones = billion dollar exit = P.U.G. = Pursuing Unicorn Greatness = Venture Capitalist S o f t L a u n c h AUTHOR: ARAM CHAVEZ | DESIGNER: JENNA VAN ROOY | ADDITIONAL CONTRIBUTORS: ADITYA JAGANNATHAN, JOHNATHAN BARONE, NICOLAS NEVE, MENTOR DIDA, CAROLYN HIRATA, GARY R. WAISSI PH.D., RICHARD FILLEY, CHAD KENNEDY PH.D., JASON BRONOWITZ, RUSSELL BRANAGHAN PH.D.,STEVE CHO PH.D. MBA, YUEMING (LUCY) QIU, PH.D

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Page 1: aha - AES NATION...the world’s first roadmap for innovators to become entrepreneurs. Every step carries real-world entrepreneurial experiences, successes, and failures. Have you

Commercialization & MONETIZATION

s-corpllc

guilty &delighted

startup map from AHA!! TO EXIT©

Years of researching, investing, and developing successful startups gave us the template to create the world’s first roadmap for innovators to become entrepreneurs. Every step carries real-world entrepreneurial experiences, successes, and failures. Have you ever wondered where to begin or what your next step is? The Startup Map will guide you, step-by-step and in real time.

10 Steps to Startup: where innovation meets entrepreneurship

fff4seedround

bround

around

VU1

"mezz"funding

Hard Launch

Exit & Harvest

repeatable& scalable

business

validatedlearning

unleashstore of

value

IdeationInnovationCreation

Aha!! moment

01

StrategyVision & Mission Statement

Startup BandwidthTech Bandwidth

Finding "THE CULT©"2

ResearchPain & Gap

Market AnalysisConsumer Research

Competitive Landscape

02

BMc3

Value PropositionCustomer Relationships

Cost Segments

03

mvp 5 / crm 6

Social Media InfrastructureRapid Prototyping

Team StructureImplement CRM

Provisional IP

0405

PricingValidation

Executive SummaryCrowdfunding

Intellectual PropertyFounders’ EquityAdvisory Board

Capital Structure

06

Guerilla Marketing

Diffusion

Psychographics

Social Media Expansion

Early Adopters

Public Relations

07

08

tqm 7

Partnerships

Distribution

Supply Chain

Lean Six Sigma

Capture Inefficiencies

Volume & Sourcing

Negotiations

PP&E 8

Best Practices

Leverage & Scale

09

10

Succession Planning

Re-Invest to Innovate

Re-Invest to Scale

Scale to Exit

M&A9

Dividends

1 VU - venture unnamed2 THE CULT© - experts in every field3 BMC - business model canvas4 FFF - friends, family, fools5 MVP - minimal viable product6 CRM - customer relationship management7 TQM - total quality management8 PP&E - property, plant, & equipment9 M&A - mergers & acquisitions

KEY= startup phase milestones

= SME milestones

= billion dollar exit

= P.U.G. = Pursuing Unicorn Greatness

= Venture Capitalist

Soft Launch

AUTHOR: ARAM CHAVEZ | DESIGNER: JENNA VAN ROOY | ADDITIONAL CONTRIBUTORS: ADITYA JAGANNATHAN, JOHNATHAN BARONE, NICOLAS NEVE, MENTOR DIDA,CAROLYN HIRATA, GARY R. WAISSI PH.D., RICHARD FILLEY, CHAD KENNEDY PH.D., JASON BRONOWITZ, RUSSELL BRANAGHAN PH.D.,STEVE CHO PH.D. MBA, YUEMING (LUCY) QIU, PH.D