ahalogy: marketing with meaning on pinterest
TRANSCRIPT
• A technology company with proprietary content and data
• We go deep with marketers who are looking to scale success on Pinterest.
• We have a unique model to Source, Optimize and Scale content on Pinterest
MARKET ING WITH MEANING ON P INTEREST
1@Ahalogy
P INTEREST The most compelling platform for meaningful marketing
Active Millennial Women Young, early adopters of technology and projects
Harder to Reach More difficult to reach through traditional advertising
Are on Mobile and In-Store Opportunity to be when and where purchase decisions are made
43%
replace magazineswith Pinterest
49% under age 40
86% female
66% early adopters
47% tried 5+ Pinterest projects
75% mobile usage
52% daily users pull up pins in-store
83% would rather follow a brand over a celebrity
Most welcome brand marketing, If it adds value
39%
replace search engineswith Pinterest
49%
replace catalogswith Pinterest
2–3
fewer hours of TVwatched than non-users
@Ahalogyahalogy.com/research
CONTENT IS QUEEN ON P INTEREST
Re-pin rate is the primary KPI for Pinterest success
% Pins required to achieve 80%of traffic (clicks)
Hair & Beauty 6%
Holidays & Events 7%
Health & Fitness 10%
Fashion 13%
Home Decor 17%
Food & Drink 18%
Total Pinterest 18%
Most of the engagement goes to a handful of great content
@Ahalogy
LEARN WHAT YOUR CONSUMERS WANT “Style” is the 3rd most popular term in Fashion & Beauty (7%)
@AhalogyTop performing pin and repins from Hair, Beauty and Fashion - ahalogy.com/fashion
START YOUR P INTEREST JOURNEY TODAY
[email protected] @Ahalogy
THE MARKETER ’ S SOLUT ION FOR P INTEREST
Download our Media Consumption Study at: ahalogy.com/research Download our Pinterest Fashion Trends Report at: ahalogy.com/fashion