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8.4 DAWN OF MASS CULTURE

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AMERICAN HISTORY II03 MARCH 2014MR. HOOD

8.4 DAWN OF MASS CULTURE

AMERICAN HISTORY II03 MARCH 2014MR. HOOD`S NOTES

KEY IDEA

AS AMERICANS HAD MORE TIME FOR LEISURE ACTIVITIES, A MODERN MASS

CULTURE EMERGED.

WHY IT MATTERS NOW

TODAY, THE UNITED STATES HAS A WORLDWIDE IMPACT

ON MASS CULTURE.

INTRODUCTION

END OF 19TH CENTURY

PEOPLE WORKING HARD

AMERICANS NEEDED ESCAPISM

WORKERS HAD A LITTLE EXTRA TIME

+ MONEY TO SPEND

LED TO RISE OF MASS CULTURE

OBJECTIVE 1GIVE EXAMPLES OF TURN-OF-THE-20TH-CENTURY LEISURE

ACTIVITES AND POPULAR SPORTS

AMERICANS SHARED NEW LEISURE

ACTIVITIES

BOOSTED BY NATIONWIDE ADVERTISING CAMPAIGNS

CREATED A CONSUMER CULTURE

WORKERS SWAPPED CITY

CONGESTION + DULL INDUSTRIAL WORK

FOR FUN LEISURE ACTIVITES

CITIES BEGAN SETTING ASIDE GREEN SPACE FOR OUTDOOR

ENJOYMENT

PLAYGROUNDS + PLAYING FIELDS

AMUSEMENT PARKS

FEATURED ROLLERCOASTERS + FERRIS WHEELS

POPULARITY OF SPORTS GREW

BICYCLING + TENNIS

AT FIRST MALES ONLY

BUT WOMEN SOON INVOLVED

MEANWHILE, SPORTS MADE PEOPLE HUNGRY +

THIRSTY

HERSHEY CHOCOLATE BARS

COULD PROVIDE NICE TREAT

MANY WASHED IT DOWN WITH A COCA

COLA

AMERICANS NOT ONLY PARTICIPATED IN

SPORTS…

BUT BECAME AVID FANS OF SPECTATOR

SPORTS

LIKE BOXING AND BASEBALL

SPORTS BECAME PROFITABLE

BUSINESS

FANS PACKED SPORTS STADIUMS

AND BARS

BASEBALL BECAME A PROFESSIONAL

SPORT

FIRST NATIONAL BASEBALL LEAGUE

FORMED

1ST WORLD SERIES 1903

BUT AFRICAN-AMERICANS EXCLUDED

SO CREATED THEIR OWN LEAGUES

BEISBALL BECAME NATIONAL PASTIME

OBJECTIVE 2ANALYZE THE SPREAD OF

MASS CULTURE IN THE UNITED STATES AT THE

TURN OF THE 20TH CENTURY

CULTURAL VISTAS EXPANDED NEW CULTURAL

OPPORTUNITIES

MOST CITIES HAD AT

LEAST 1 LIBRARY + MUSEUM

ART GALLERIES,

LIBRARIES, BOOKS + MUSEUMS

LIBRARIES + MUSEUMS “POOR MAN`S UNIVERSITY”

AND MASS ENTERTAINMENT

THANKS TO NEW MEDIA TECHNOLOGY

LIKE MOTION PICTURES

BOOKS + MAGAZINES

AND NEWSPAPERS

NEWSPAPERS BIG BUSINESS

JOSEPH PULITZER PIONEERED:

“SIN, SEX, AND SENSATION”

+ WILLIAM RANDOLPH HEARST

“SCANDALS, CRUELTY, HYPNOTISM”

AND BOOKS GAVE RISE TO POPULAR

FICTION

MARK TWAIN WROTE REALISTIC NOVELS ABOUT LIFE

HOWEVER, MANY

AMERICANS RESISTED CULTURE

OBJECTIVE 3DESCRIBE TURN-OF-THE-20TH-CENTURY

INNOVATIONS IN MARKETING AND

ADVERTISING

SHOPPING HABITS ALSO

CHANGED

SHOPPING CENTRES

DEPARTMENT STORES

+ CHAIN STORES

“SPUR OF THE MOMENT” PURCHASES

BOOSTED BY ADVERTISING

CATALOGS + RURAL FREE DELIVERY

BROUGHT RETAIL TO SMALL TOWNS