ai image recognition...object detection is the process of finding real-world object instances of...

AI Image RecognitionTURN SHELF PICTURES INTO INSIGHTS, AND INSIGHTS INTO ACTION

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The key people from Sterison, started to build the first version of FMCG SFA product from scratch based on various case study and research.

2009

2013

2014

The product was successfully build on top of salesforce platform and completed various Quality analysis for the market usage

Successfully implemented to coca cola Malaysia for 700 Sales rep and the successful integration between Salesforce platform and SAP by using mule soft

2016The big challenges for managing huge data and based on lot’s of research the next successful implementation for coca cola India for 3,500 sales rep and 700 supervisors with the integration done between SAPand salesforce platform by using SSIS

2017Another big implementation for the major global customer P&G Japan with various industry study for 1800 sales rep and 400 supervisors with the integration of Trax

2019

Sterison relies on decades of industry experience to solve the unique challenges that come from working with customers on the front lines. Our real world experience, deep business understanding, and commitment are key elements that ensure the success of your technology initiatives.

Our expertise in technology staffing services, process re-engineering, application development as well as internet of things, bridges the gap between your business and your information technology driven goals.

2018

Next successful implementation of AGL coca cola (UAE, OMAN, BAHRIN, QATAR) for 1,900 Sales rep and 360 Supervisor and 120 Delivery users with custom integration

The team separated from another group and founded Sterison Technology Private Limited. Sterison founded with lot’s of business experience and customer feedback from the market. by analyzing various experience and demand we build the new generation of SFA in a single platform to full fill 360° customer needs.


OUR TEAM JOURNEY SO FAR ABOUT STERISON

Partner Network Our Key Customers

Our Ongoing Customers

About Team & Sterison

Our Global Presence


A Global Company With A Local PresenceSterison Technology Private Limited has teams gave position of across the round map of earth giving FMCG/CPG companies make use of to busine

ss expert knowledge and quality of being a chief support in every time zone.

Recognition


Indian Achievers’ Award for IT Excellence, 2020In Recognition of Outstanding Professional Achievement &

Contribution in Nation Building

Fix your distribution gaps and increase on shelf availability

A large retailer is having a category reset across all its stores nationwide. Our customer (retail execution manager for a large CPG brand) has 20 SKUs (including 6 new products) that are affected by this shelf reset. He has always known that store level distribution gaps are high value execution problems that are tedious to find and very error prone when audited manually. Sterison was tasked to verify and reset execution nationwide and identify distributions gaps. Leveraging our partnership with a leading crowd sourcing vendor, we quickly gathered shelf photos from every single store. Using our patent artificial intelligence image recognitions technology, we analysed shelf photos to recognise every single product facing to SKU level and identify distribution gaps at each store. Using precise SKU level distribution gap data that we provided for each store covered under this shelf reset, this CPG brand worked with their retail coverage partner (merchandiser) to fix 75% of stores with distribution gaps in less than two weeks, thereby improving sales and avoiding lost sales.

2.0xSpeed to shelf

37xIncrease in sales

Case Study – AI Powered Shelf Visibility


Verify and fix your trade promotion execution

One of the leading health and personal care brands had planned a promotional campaign offering bonus packs at a promotional price in the face of some intense competition from its rival brand. Our customer had worked with a major retailer to put up pallet displays with eye catching graphic skirts across all its stores nationwide. Our customer has often seen poor sales lift across 30-40% stores for such campaigns in the past. Sterison was tasked to verify quality of execution nationwide and identify stores with incomplete execution or no execution. Leveraging our partnership with a leading crowd sourcing vendor, we quickly gathered photos of displays from every single store and using our patent pending Deep Learning technology, we analysed them to recognise SKUs stocked, present of graphic skirt, promotional price and type of display put up. Using execution scores we provided for each store covered under this promotional campaign, our customer worked with their retail coverage partner (merchandiser) to prioritise and fix all stores with low execution score and high potential for sales lift, thereby improving sales and achieving break over for over 90% of stores.

2.1xRevenue lift

90%Store issues fixed


Case Study – AI Powered Trade Promotion Audit


About Sterison IR

Sterison computer vision is an interdisciplinary scientific field that deals with how computers can be made to gain high-level understanding from digital images. From the perspective of engineering, it seeks to automate tasks that the human visual system

Object Detection is the process of finding real-world object instances of different products like FMCG products, Medical products, Automobile products, POSM Materials, etc… in still images or Videos. It allows for the recognition, localization, and detection of multiple objects within an image which provides us with a much better understanding of an image as a whole

High Efficiency

Inspection time per store is reduced from 8 min to 5 sec (efficiency increased by 99%) Real Data

The system automatically calculates the quantity of goods and the proportion of display without manual counting errors

No Backend Personnel

Once the photo is uploaded, the system automatically checks whether the display is qualified. No manual review is needed.


Scope and advantages

Image Recognition

Scope: 50+ categories, 150+ brands, SKU 1700+ Speed of recognition: average 1 second: as fast as to 0.38 s

econd Accuracy: accuracy rate 90% to 95%

Intelligent Analysis

Recognition in 1 second: wrong picture, fake picture, duplicate picture, similar picture and cheating

Identity in 1 second: number of SKU distribution, display percentage, competitor proportion, POSM etc

Replace manual reading and checking, manual observation of shelf proportion, manual data input etc

Intelligence report: distribution report, shelf report, display report, out of stock report


Technical Validations

Similar Picture Detection Algorithm

Identify similar images and find possible cheating based on business rules.

Blur Detection Algorithm

Detect the picture sharpness in real time at the front end and reduce the proportion of invalid pictures.

Similar photos fromdifferent stores


Scene analysis

95%+ recognition accuracy

Support multiple scene types such as cooler/shelf/stack

Support pictures stitching

Verify if the sales rep is cheating

2 - Scene Analysis 3 - Recommendation

Provide real-time data solutions

Custom algorithm for deep learning convolutional neural networks

Identify the scene in 1 sec

Finish scene analysis report in 5 sec

Send report to sales rep and supervisor in 1 min

Sales rep can view the report and recommendation in the store

Out of stock Share of shelf Purity and saturation for

coolers Product display executio

n rate Competitive guidance a

nd more

1 - Scene Picture


Performance

The picture can't be displayed.

Improve Timeliness1 Minute

Sync data in real time

Improve Data Collection Efficiency1000 Times

Calculate custom BI reports fast


Reduce Costs100 Times

Significantly reduce backend personnel


Thank you

Contact [email protected]

+91 7868843405

www.sterison.com


ai image recognition...object detection is the process of finding real-world object instances of...

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