aiaca catalogue

60
2012 catalogue ideas for better living

Upload: cross-section-interactive-private-limited

Post on 24-Mar-2016

223 views

Category:

Documents


3 download

DESCRIPTION

catalogue 2012 We hope you enjoy this catalogue and continue to source products from our range of catalogues available at aiacaonline.org. The All India Artisans and Craftworkers Welfare Association (AIACA) is delighted to launch its 2012 catalogue. This year, we showcase a contemporary collection of handcrafted home and lifestyle products designed to add colour and a folksy touch to modern, urbane homes. Dear Buyers,

TRANSCRIPT

Page 1: AIACA Catalogue

2012

catalogue

ideas for better living

Page 2: AIACA Catalogue

foreword Dear Buyers,

The All India Artisans and Craftworkers Welfare Association (AIACA) is delighted to

launch its 2012 catalogue. This year, we showcase a contemporary collection of

handcrafted home and lifestyle products designed to add colour and a folksy touch

to modern, urbane homes.

AIACA’s Craftmark initiative has helped protect India’s unique craft techniques by

distinguishing them from industrialised, mass produced ‘craft-like’ products. The

Craftmark certification prohibits child labour and guarantees the ‘hand-made’ aspect

of any craft technique used in production. Craftmark strives to help artisans produce

high-quality products for a competitive, global marketplace. By buying a Craftmark

product, you are committing to source genuine handcrafted products that help

conserve distinctive craft traditions and secure livelihoods of rural artisans.

The 2012 catalogue introduces a wide range of craft techniques—bamboo weaving,

hand-embroidery, handloom, Mashru and Ikkat weaving, tie & dye, Namda felting,

Punja weaving and hand-tufting. This catalogue features approximately 200

standalone products spread over 10 broad product categories.

By denoting genuine Indian handicrafts, developing sector-wide minimum standards

for labelling a product as a handicraft product, and increasing consumer awareness

of distinct handicraft traditions, the Craftmark initiative helps Indian craftworkers

access mainstream markets. As a result of the Craftmark initiative, AIACA has been

able to create long term international market linkages for Medium, Small and Micro

Enterprises (MSMEs). Linkage of small producers to mainstream buyers remains

the biggest source of transformational and inclusive social impact for the Indian

handicraft and handloom sector.

We hope you enjoy this catalogue and continue to source products from our range of

catalogues available at aiacaonline.org.

KIrTIKA SIngh

Executive Director

All India Artisans and Craftworkers Welfare Association

(AIACA)

Page 3: AIACA Catalogue

h o m e f u r n i s h i n g 4 Quilts Bedspreads & Pillows Cushions Curtains Floor Rugs

t r i b a l c r a f t 3 4

d i n i n g w a r e 3 6

Table Covers Place Mats & Napkins

Runners

k i d s ’ c o l l e c t i o n 4 4

l i f e s t y l e a c c e s s o r i e s 4 8

Tea Lights

Photo Frames

Lamp Shades

Our Craft Partners 5 4

cont

ents

Page 4: AIACA Catalogue

home furnishing

4 h o m e f u r n i s h i n g

Page 5: AIACA Catalogue

AIACA’s range of home furnishings brings together a

contemporary and eclectic collection of home lifestyle

products, representing a vast array of traditional craft

techniques applied to new materials and motifs.

Product styles range from folksy and funky to subtle

and elegant, catering to the differing needs of the

discerning buyer. This complete range of home

furnishings comes in a rich palette of colour moods

and styles — integrating handicraft products in your

home and everyday life was never this easy.

5a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

q u i l t s

b e d s p r e a d s & p i l l o w s

c u s h i o n s

c u r t a i n s

f l o o r r u g s

Page 6: AIACA Catalogue

6 h o m e f u r n i s h i n g

quilts

01

02

Add colour to your bedrooms with this vibrant collection of summer quilts.

The reversible quilts allow additional interplay by representing distinctive techniques and moods on either side.

The range offers traditional craft techniques like Kutch embroidery, Kantha, tie & dye, block printing and appliqué on new fabrics.

Page 7: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 7

quilts02

03

04

05

eMBROideRy (Silk)

01. GMSLN0112 (90” x 108”)

04. GMSLN0412 (90” x 108”)

GMSLN0312 (90” x 108”)

BLOCk PRiNTiNG (Cotton)

02. GMSLN0512 (90” x 108”)

GMSLN0212 (90” x 108”)

03. GMSLN0612 (90” x 108”)

GMSLN0712 (90” x 108”)

Add colour to your bedrooms with this vibrant collection of summer quilts.

The reversible quilts allow additional interplay by representing distinctive techniques and moods on either side.

The range offers traditional craft techniques like Kutch embroidery, Kantha, tie & dye, block printing and appliqué on new fabrics.

Tie & dye (Cotton)

05. RBFLN0112 (90” x 108”)

RBFLN0212 (90” x 108”)

Page 8: AIACA Catalogue

8 h o m e f u r n i s h i n g

bedspreads & pillows

01

02

Our range of bedspreads are created using traditional craft techniques such as handloom weaving,

Kantha on block print, Ikkat weaving and appliqué. The handloom woven bedspreads from Varanasi add subtle charm to your bedroom

through cool summer colours. All bedspreads come with coordinated pillows and cushions.

Page 9: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 9

bedspreads & pillows

CuT-wORk (Cotton)

01. uPSBC0112 (92” x 102”)

02. uPSBC0212 (92” x 102”)

07. uPSBC0512 (92” x 102”)

08. uPSBC0312 (92” x 102”)

09. uPSBC0412 (92” x 102”)

BLOCk-PRiNTiNG (Cotton)

05. GVSH0112 (16” x 28”)

06. GVBC0112 (92” x 102”)

ikkAT weAVe (Cotton)

03. OAwBC0112 (92” x 102”)

04. OAwBC0212 (92” x 102”)

07

06

05

0809

04

03

Our range of bedspreads are created using traditional craft techniques such as handloom weaving,

Kantha on block print, Ikkat weaving and appliqué. The handloom woven bedspreads from Varanasi add subtle charm to your bedroom

through cool summer colours. All bedspreads come with coordinated pillows and cushions.

Page 10: AIACA Catalogue

1 0 h o m e f u r n i s h i n g

bedspreads & pillowsAPPLiQué (Cotton)

01. GVBC0312 (92” x 102”)

02. GVSH0412 (16” x 28”)

03. GVSH0512 (16” x 28”)

01

02

03

Page 11: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 1 1

bedspreads & pillowsAPPLiQué (Cotton)

04. GVBC0212 (92” x 102”)

05. GVSH0212 (16” x 28”)

06. GVSH0312 (16” x 28”)

04

05 06

Page 12: AIACA Catalogue

cushions

01

02

Our extensive and vibrant collection of cushions adds comfort and colour to your

home through an assortment of techniques, colours and patterns. The Crewel

embroidery cushions from Kashmir use contemporary patterns inspired by the

countryside, while more traditional embroidery patterns and appliqué styles from

gujarat are used in new forms and shapes. The craft techniques used in this range

include extra weft weaving, tie & dye, handloom weaving, Ikkat weaving and appliqué.

Page 13: AIACA Catalogue

1 3

APPLiQué

04. GMSCu0112 (16” x 16”) Silk

05. GVCu0112 (16” x 16”) Cotton

06. GVCu0212 (16” x 16”) Cotton

07. GVCu0512 (16” x 16”) Cotton

08. GVCu0312 (16” x 16”) Cotton

09. GMSCu0312 (16” x 16”) Silk

APPLiQué

01. GMSCu0812 (16” x 16”) Cotton

02. GMSCu0212 (16” x 16”) Silk

03. GVCu0412 (16” x 16”) Cotton

03

04

05

07

08

09

06

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

Page 14: AIACA Catalogue

1 4 h o m e f u r n i s h i n g

cushions

01

Page 15: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 1 5

cushions

HANd-eMBROideRy (wool & Cotton)

01. iNTCu1312 (12” x 24”)

iNTCu2512 (12” x 12”)

02. iNTCu1012 (16” x 16”)

iNTCu2412 (16” x 16”)

03. iNTCu2012 (16” x 26”)

iNTCu1912 (16” x 26”)

04. iNTCu1812 (12” x 16”)

05. iNTCu1512 (16” x 16”)

iNTCu1712 (16” x 16”)

06. iNTCu0812 (16” x 16”)

iNTCu2312 (16” x 16”)

07. iNTCu0712 (12” x 24”)

08. iNTCu1212 (12” x 16”)

03

02

04

05 06

07

08

Page 16: AIACA Catalogue

1 6 h o m e f u r n i s h i n g

cushions

01

03

02

04

Page 17: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 1 7

cushions

HANd-eMBROideRy

01. iNTCu0512 (16” x 12”) wool & Cotton

02. iNTCu0412 (16” x 16”) wool & Cotton

03. iNTCu0312 (16” x 12”) wool & Cotton

04. iNTCu0612 (12” x 24”) wool & Cotton

05. GMSCu0712 (16” x 16”) Cotton

06. iNTCu1612 (12” x 16”) wool & Cotton

07. GMSCu0412 (16” x 16”) Raw Silk

GMSCu0512 (16” x 16”) Raw Silk

08. iNTCu1112 (16” x 16”) wool & Cotton

09. iNTCu0212 (16” x 16”) wool & Cotton

10. iNTCu2212 (18” x 18”) wool & Cotton

11. iNTCu0112 (16” x 16”) wool & Cotton

12. GMSCu0612 (16” x 12”) Cotton

13. iNTCu2112 (24” x 12”) wool & Cotton

0609

07

11

13

08

12

10

05

Page 18: AIACA Catalogue

01

03

02

Page 19: AIACA Catalogue

cushions

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 1 9

CuT-wORk (Cotton)

01. uPSCu0412 (12” x 24”)

03. uPSCu0212 (16” x 16”)

04. uPSCu0612 (12” x 24”)

05. uPSCu0112 (16” x 16”)

06. uPSCu0512 (16” x 16”)

jACQuARd weAViNG

(Silk & Cotton)

02. uPSCu0312 (16” x 16”)

HANd-eMBROideRy

(wool & Cotton)

07. iNTCu0912 (12” x 24”)

04 05

06

07

Page 20: AIACA Catalogue

01

03

02

Page 21: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 2 1

04

05

06

07

08

09

cushions

exTRA-weFT weAViNG

(Cotton)

01. MRCu0112 (18” x 18”)

02. MRCu0212 (18” x 18”)

03. MRCu0312 (12” x 18”)

ikkAT weAVe (Cotton)

04. OAwCu0112 (16” x 12”)

05. OAwCu0212 (16” x 12”)

06. OAwCu0312 (16” x 12”)

07. OAwCu0412 (16” x 16”)

08. OAwCu0512 (16” x 16”)

09. OAwCu0612 (16” x 16”)

Page 22: AIACA Catalogue

cushions

Page 23: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 2 3

Tie & dye (Cotton)

01. RBFCu0412 (18” x 18”)

RBFCu0312 (18” x 18”)

02. RBFCu0512 (16” x 16”)

RBFCu0112 (16” x 16”)

03. RBFCu0612 (16” x 16”)

RBFCu0712 (16” x 16”)

04. RBFCu0812 (16” x 16”)

RBFCu0212 (16” x 16”)

02

03

04

01

Page 24: AIACA Catalogue

2 4 h o m e f u r n i s h i n g

floor rugs

01

02

03

The lightweight and easy-to-wash collection of floor rugs offers new contemporary designs in an assortment of sizes

using techniques like felting, tufting, embroidery and Punja weaving.

This range includes vibrant and folkish Punja dhurries from Uttar Pradesh and handfelted,

embroidered Numdhas in floral and geometrical themes from Kashmir.

Page 25: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 2 5

HANd-eMBROideRed

(100% Merino wool)

03. ikCFL0512 (6’ x 4’)

04. ikCFL0612 (6’ x 4’)

HANd-FeLTed (100% wool)

01. ikCFL0712 (6’ x 4’)

02. ikCFL0812 (6’ x 4’)

05. ikCFL0212 (6’ x 4’)

06. ikCFL0112 (6’ x 4’)

07. ikCFL0412 (6’ x 4’)

08. ikCFL0312 (3’ x 5’)

HANd-TuFTed

(wool & Cotton)

09. uPSFL0112 (3’ x 5’)

10. uPSFL0212 (3’ x 5’)

04

05

06

07

09

10

08

The lightweight and easy-to-wash collection of floor rugs offers new contemporary designs in an assortment of sizes

using techniques like felting, tufting, embroidery and Punja weaving.

This range includes vibrant and folkish Punja dhurries from Uttar Pradesh and handfelted,

embroidered Numdhas in floral and geometrical themes from Kashmir.

Page 26: AIACA Catalogue
Page 27: AIACA Catalogue

floor rugs

PuNjA dHuRRieS (wool & Cotton)

01. uPSFLR0612 (2.5’ x 4’)

02. uPSFLR0512 (3’ x 5’)

03. uPSFLR0712 (2’ x 4’)

04. uPSFLR0412 (3’ x 5’)

05. uPSFLR0312 (1.5’ x 3’)

06. uPSFLR0812 (1.5’ x 3’)

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 2 7

04

05

03

02

01

06

Page 28: AIACA Catalogue
Page 29: AIACA Catalogue

curtains

Add that sheer look to your space through

this range of curtains in clean lines and

simple silhouettes. Select from a range of

textiles using exquisite zari, vibrant

tie & dye, elegant cut-work, folksy

extra-weft weaving from kutch, and

traditional appliqué.

CuT-wORk

(Silk and Zari)

uPSwN0312 (42” x 84”)

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 2 9

Page 30: AIACA Catalogue

3 0 h o m e f u r n i s h i n g

curtains

exTRA-weFT weAViNG (Cotton)

01. MRwN0112 (42”x 84’’)

02. MRwN0212 (42”x 84’)

CuT-wORk (Cotton)

03. uPSwN0212 (42” x 84”)

04. uPSwN0112 (42” x 84”)

05. uPSwN0412 (42” x 84”)

01 02

Page 31: AIACA Catalogue

curtains

03 04 05

Page 32: AIACA Catalogue

0301 02

Tie & dye (cotton)

01. RBFwN0112 (42” x 84”)

02. RBFwN0212 (42” x 84”)

03. RBFwN0312 (42” x 84”)

APPLiQué (cotton)

04. GVwN0112 (42” x 84”)

05. GVwN0212 (42” x 84”)

06. GVwN0312 (42” x 84”)

07. GVwN0412 (42” x 84”)

curtains

Page 33: AIACA Catalogue

0604 0705

curtains

Page 34: AIACA Catalogue

3 4 t r i b a l c r a f t

The Todas are a pastoral tribe from the nilgiri forests of Tamil nadu. They have their own distinctive style of embroidery called pugur (or flower).

In earlier days, the Toda women were believed to have developed this unique embroidery style using wildflowers as a base and the skin of a

wild plant as thread. Later, the embroidery was done on matted fabrics that allowed for a highly calculated, count-based style using woollen or

cotton threads. The exquisite beauty of the geometric Toda embroidery lies in its immaculate execution on both, the front and reverse sides of

the fabric. The colour of the base fabric is always light cream or white, while the woollen threads are red and black. Traditional Toda embroidery

does not permit the usage of any other colour except red and black. These colours are highly symbolic of the tribe’s cultural beliefs: the base

white represents purity and innocence; red depicts adolescence, youth and passion; black stands for maturity and death.

This is the first glimpse of the collections being developed in the Toda project; a complete range of home lifestyle products such

as table linen, bedspreads and cushions will be introduced 2012-2013

tribal craft

01

02

Page 35: AIACA Catalogue

a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2 3 5

TOdA eMBROideRy (Cotton)

01. Bolster Cover: TCCu0112 (21” x 6” round)

02. Bedspread: TCBC0112 (90” x 70”)

03. Table Cover: TCTBL0512 (50” x 72”)

04. Table Cover: TCTBL0612 (56” x 56”)

05. Place Mat: TCTBL0412 (26” x 26”)

06. Place Mat: TCTBL0112 (26” x 26”)

07. Place Mat: TCTBL0212 (26” x 26”)

08. Place Mat: TCTBL0712 (26” x 16”)

09. Place Mat: TCTBL0312 (26” x 16”)

03

05

08

04

06

09

07

Page 36: AIACA Catalogue

3 6 d i n i n g w a r e

dining ware

Page 37: AIACA Catalogue

t a b l e c o v e r s

p l a c e m a t s & n a p k i n s

r u n n e r s

3 7a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

AIACA’s range of dining ware includes vibrant country

patterns and colours for regular use and elegant fine

dining tableware for special occasions. The craft

techniques used in the collection include cut-work,

appliqué, tie & dye, Jacquard, Ikkat and bamboo

weaving. Allow the colours and motifs to add that

extra zest to your dining experience.

01

02

Page 38: AIACA Catalogue

table covers

01

02

3 8 d i n i n g w a r e

Page 39: AIACA Catalogue

3 9a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

CuT-wORk

01. uPSTBL0212 (60” x 90”) Cotton

02. uPSTBL0112 (45” x 45”) Silk & Noil

APPLiQué (Cotton)

03. GVTBL0112 (36” dia)

04. GVTBL0212 (45” dia)

05. GVTBL0312 (72” dia)

Tie & dye (Cotton)

06. RBFTBL0112 (56” x 56”)

07. RBFTBL0212 (56” x 56”)

08. RBFTBL0312 (56” x 56”)

Previous Spread (page 37)

eMBROideRed PLACe MATS (Cotton)

01. GMSTBL0112 (16” x 16”)

02. GMSTBL0212 (16” x 16”)

03 04

05

06

07

08

Page 40: AIACA Catalogue

place mats & napkins

01

02

03

4 0 d i n i n g w a r e

Page 41: AIACA Catalogue

place mats & napkins

4 1a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

06

04

05

07

08

09

10

11

ikkAT MATS & NAPkiNS (Cotton)

04. OAwTBL0412 (19” x 15”)

05. OAwTBL0112 (19” x 15”)

06. OAwTBL0512 (19” x 15”)

07. OAwTBL0712 (19” x 15”)

08. OAwTBL0312 (19” x 15”)

09. OAwTBL0212 (19” x 15”)

All place mats available with accompanying napkins (16” x 16”)

BAMBOO MATS & COASTeRS

10. Place Mats: eSTBL0212 (12” x 16”)

11. Coasters: eSTBL0412 (4” x 4”)

jACQuARd wOVeN PLACe MATS

(Silk & Cotton)

01. uPSTBL0412 (13” x 19”)

02. uPSTBL0312 (13” x 19”)

03. uPSTBL0512 (13” x 19”)

Page 42: AIACA Catalogue

runners

4 2 d i n i n g w a r e

Page 43: AIACA Catalogue

4 3a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

02

01

03

04

APPLiQué PLACe MATS (Cotton)

01. GVTBL0412 (20” x 14”)

RuNNeRS (Cotton)

02. RBFTBL0412 (38” x 16”) Tie & dye

03. GMSTBL0412 (15’’x 72’’) embroidery

04. GMSTBL0312 (15’’x 72’’) embroidery

Page 44: AIACA Catalogue

kids’ collection

0102

03

06

0504

Page 45: AIACA Catalogue

4 5a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

For the first time ever, AIACA showcases

its range of kids’ products. Our delightfully

colourful kids’ collection is brimming with

patch-work quilts, appliqué cushions, block-

printed pillows and displays to create a bright,

cheerful, fun-filled room for your children.

PATCH-wORk QuiLTS (Cotton)

01. PSSLN0212 (90” x 60”)

02. PSSLN0112 (90” x 60”)

06. PSSLN0312 (60” x 90”)

09. PSSLN0112 (60” x 90”)

PATCH-wORk CuSHiONS (Cotton)

03. PSSCu0212 (15” x 15”)

04. PSSCu0312 (15” x 15”)

05. PSSCu0112 (15” x 15”)

BLOCk-PRiNTed PiLLOwS (Cotton)

07. dRSH0112 (6” x 12”)

08. dRSH0712 (7” x 12”)

05

0608

09

07

04

Page 46: AIACA Catalogue

4 6 k i d s ’ c o l l e c t i o n

toys

Who are your little one’s first friends? Toys!

This collection offers a range of knitted and handloom woven dolls made of recycled material.

The soft toys include an assortment of animals and shapes that will keep your little one engaged and happy.

Page 47: AIACA Catalogue

TOyS ANd OTHeR diSPLAy

Felted toys: dogs, owls, seahorse, star,

mouse, ram

Chindi toys: Reindeer, elephant, star, heart

knitted toys: Mouse and dolls

Recycled toys: key chain and magnetic

dolls

Stuffed toys: Bunny, birds, hanging hearts,

hanging stars and hanging birds

Who are your little one’s first friends? Toys!

This collection offers a range of knitted and handloom woven dolls made of recycled material.

The soft toys include an assortment of animals and shapes that will keep your little one engaged and happy.

Page 48: AIACA Catalogue

4 8 l i f e s t y l e a c c e s s o r i e s

lifestyle accessories

Page 49: AIACA Catalogue

t e a l i g h t s

p h o t o f r a m e s

l a m p s h a d e s

AIACA offers a range of lifestyle accessories that

enhance your living space. Add warmth and light to

your home with our collection of lamp shades and

tea-lights made using cane and bamboo weaving,

soapstone and stone carving. Our range of tea-lights

and cane & bamboo photo frames comes in an array

of shapes and sizes that are perfect for personal use

or gifting. re-live a special moment or gift something

special to a friend.

4 9a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

Page 50: AIACA Catalogue

01

02

CANe & BAMBOO weAViNG

01. MLdCR0712 (2.5” dia, 4” height)

02. MLdCR0612 (3” dia, 5” height)

SOAPSTONe

03. VMdCR0112 (2.5” dia, 5” height)

04. VMdCR0212 (4.5” dia, 4” height)

05. VMdCR0312 (3” dia, 4” height)

Page 51: AIACA Catalogue

tea lights

5 1a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

03

04

05

Stone-carved Tea Lights: 3”x 3” x 1.5” (approximate dimensions)

Available shapes: Dome, fish, square, star, tree

Heart-shaped (stone) Paper weight: eSdCR0312 3”x 3” x 1.5” (app.)

Page 52: AIACA Catalogue

photo frames

5 2 l i f e s t y l e a c c e s s o r i e s

CANe & BAMBOO weAViNG

01. MLdCR0112 (7.1” x 9.1”)

02. MLdCR0312 (9.1” x 8.3”)

03. MLdCR0212 (9.4” x 7.5”)

04. MLdCR0412 (7.1” x 9.1”)

01

02

03 04

Page 53: AIACA Catalogue

lamp shades

5 3a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

CANe & BAMBOO weAViNG

01. MLdCR0912 (10” dia, 6” height)

02. MLdCR0812 (10” dia, 6” height)

03. MLdCR1012 (6” length, 6” breath, 10.5” height)

01

02

03

Page 54: AIACA Catalogue

our craft partners

5 4

Hand Embroidery – Gramshree Trust

o u r c r a f t p a r t n e r s

Page 55: AIACA Catalogue

5 5a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

e s a f

g r a m s h r e e t r u s t

g r a m e e n v i k a s

ESAF Swasraya Producers Company Ltd. (ESPCL) is a social

enterprise set up in 2006 to meet the livelihood needs of the

Self-help group members of the micro-enterprise development

program of ESAF (Evangelical Social Action Forum). ESAF works

to make marginalized communities mainstream through micro-

enterprise development and other social development initiatives.

Craftmark Certification: Bamboo craft, screw pine craft

Products: Table ware, storage solutions, gifting items

gramshree Trust was established in 1995 to work with

underprivileged women to help empower them through self-reliant

activities. The gramshree Trust trains 1,500 women artisans with

marketable skills, offers them a platform to develop their creativity,

and provides economic security.

Craftmark Certification: Mashru weaving, hand embroidery,

appliqué / patch-work

Products: Bed covers, cushion covers, runners, table mats

Thrissur, Kerala

Ahmedabad, Patan, Kutch, Mehsana and gandhinagar, gujarat

grameen Vikas and Chetna Sansthan (gVCS) is a grassroots

organization working in Barmer district since 1998 and aims at

working towards the empowerment of women artisans through

the formation of Self-help groups (Shgs). gVCS has set up a

network of artisans through the formation of Shgs. These artisans

are trained and equipped in developing high quality products.

Craftmark Certification: Appliqué / patch-work

Products: Bed covers, cushion covers, table covers, curtains

Barmer District, rajasthan

Page 56: AIACA Catalogue

5 6

m i r i

Miri, a traditional artisan owned weaving enterprise has existed for

several generations in Bhujodi village of gujarat. ‘Miri’ is founded

and headed by Vankar Murji hamir and represents a unique extra-

weft weaving technique.

Craftmark Certification: handloom weaving

Products: Curtains, cushion covers, bed sheets

Bhujodi and Avadhnagar villages, Kutch district, gujarat

o u r c r a f t p a r t n e r s

i n c r e d i b l e k a s h m i r i c r a f t s

i n t a c h

Incredible Kashmiri Crafts helps provide income generating

opportunities to artisans, leading to socio-economic development

of rural artisans .The organization’s mission is to revive traditional

crafts of Kashmir and it is currently engaged in producing a range

of felted floor furnishings.

Craftmark Certification: Numdha felting

Products: rugs and door mats

Indian national Trust for Art & Cultural heritage (InTACh),

established in 1984, is a premier national level institution

dedicated to the conservation and promotion of Indian culture.

The InTACh J&K Chapter works towards promoting the craft

heritage of local Kashmiri communities. In partnership with

AIACA, the livelihood project includes developing and upgrading

craft skills and creating sustainable and appropriate market and

financial access linkages for rural Kashmiri communities.

Craftmark Certification: Chain stitch and crewel embroidery

Products: Cushion covers, pillow covers, curtains

Srinagar, Jammu & Kashmir

Srinagar, Jammu & Kashmir

Page 57: AIACA Catalogue

5 7a i a c a - c r a f t m a r k c a t a l o g u e 2 0 1 2

o r i s s a a r t i s a n s

s h r i k r i s h n a

r . b . f a b r i c s

Orissa Artisans and Weavers Pvt. Ltd is an artisan Community

Owned Company (COC) that provides support and training to local

craftworkers in sustainable production, product development and

designing. It also functions as a marketing platform for local products.

To facilitate this, the company is also working towards providing

access to credit, technology, information on quality guidelines and

ensuring sustained work and earnings for artisans.

Craftmark Certification: Ikkat weaving

Products: Bed linen, table linen, cushion covers

Shri Krishna Megaliving Store (SKMS) works with craftworkers

and artisans of Assam, offering them innovative ideas in designing

and production. Its aim is to generate employment for the

maximum number of artisans by keeping the margins at minimal

levels. Through design and market support, SKMS acts as a link

between artisans and urban markets.

Craftmark Certification: Bamboo weaving

Products: Picture frames, candle holders, lamp shades

r.B. Fabrics employs women artisans involved in the tying process

who live within a 10-15 kilometre radius of the haddi Mill. The company

is constantly experimenting with new techniques and products made

using Tie & Dye.

Craftmark Certification: Tie & Dye

Products: Quilts, cushion covers, table covers and napkins

Across all districts of Orissa

haddi Mill Industrial Area, Jodhpur, rajasthan

Works in Delhi with artisans from Assam

Page 58: AIACA Catalogue

We welcome enquiries on customized product and colour options.

For viewing our complete range of products, visit aiacaonline.org

5 8

u p a r t i s a n s s u t r a d h a r

p l a c i n g o r d e r s

UP Artisans Sutradhar Ltd (UPASL) provides support and training

to 550 men and 20 women artisans in design development and

equips them with information on market trends. UPASL works

towards providing opportunities for income generation to artisans

and ensures community participation in all its processes. UPASL

markets its products though Fabindia retail stores across the

country.

Craftmark Certification: handloom weaving, tufted carpets, punja

dhurries

Products: Tufted carpets, punja dhurries, bed sheets, cushion

covers, curtains, table mats, runners, napkins, table spreads

Varanasi, Mirzapur and Bhadoi in Uttar Pradesh

o u r c r a f t p a r t n e r s

Buyers in USA: please contact our regional representatives, The

Green Elephant:

Amisha Desai & riddhi Mankad

The green Elephant, 236 11th Ave nE,

St. Petersburg, San Diego, CA 92108

Tel: +1-404-483-2600 / +1-813-215-6549

Email: [email protected]

For Orders & Enquiries:

All India Artisans and Craftworkers Welfare Association

18, Community Center, 3rd Floor,

East of Kailash, new Delhi -110065

Tel: +91-11-26416492; Fax: +91-11-26416491

Email: [email protected]

Pho

to C

redits

: Sud

hans

hu S

hand

ilya

Page 59: AIACA Catalogue
Page 60: AIACA Catalogue

18 Community Centre, 3rd Floor, East of Kailash, new Delhi 110065 IndiaPhone: (+91-11) 26416492/93/94 · Fax: (+91-11) 26416491 · www.aiacaonline.org

studi

o-A