aiaioo labs - only slightly futuristic
DESCRIPTION
A description of brand metrics that can be computed from the intentions expressed towards a brand or product by users.TRANSCRIPT
Bangalore, India
Research Lab for Applied AI(Visions for Text Analytics)
Aiaioo Labs - 2012
Warning: Only slightly futuristic!
• Cohan– 10 years in industry– MS from NCSU– 6 patents, 2 publications– Research interests: NLP and ML
• Sumukh– 8 years in industry– PhD from University of Melbourne– 4 publications– Research interests: Search
• Prabu– MSc Math– Intern at Chennai Mathematical Institute– Research interests: Mathematics
• Madhulika– 6 years in industry– MS from UT Austin– Internships at Microsoft and Raman Research Institute– Research interests: ML
The Team
1: Natural Language Processing Algorithms2: Text Analytics Technology3: Business Use Cases
We Develop
[email protected] we do
Bangalore, India
[email protected] Analytics
Research on Natural Language Processing Algorithms
Aiaioo Labs – Introduction to Vaklipi 2011
Artificial Intelligence
Bangalore, India
[email protected] Analytics
Text Analytics APIsAiaioo Labs – Introduction to Vaksent, Vakintent, Vakevent and Vakfact APIs
Text Analytics Technologies
[email protected] Analysis
Language
Sentences are meant to do one of the following:a) Convey an intention (Speech Act)b) Convey information (about a Fact or an Event)
One kind of intention is intention to convey sentiment.
Identifying the type of intention is intention analysis.Identifying events is event analysis.Identifying facts is fact analysis.
Intention Analysis is used in CRM and Call-Center Analytics.Information Analysis finds use in Knowledge Management.
[email protected] of Intentions
Intention Analysis – Categories of Intention
Categories Parent Category Department Urgency Source
Purchase Sales High CRM
Sell Procurement Medium ERP
Inquire Help/Sales High CRMDirect Operations High CRMCompare Market Research Low CRMSuggest Market Research Low Social
Opine Design Low SocialPraise Opine Design Low SocialCriticize Opine Design Low SocialComplain Customer Service High CRM/Social
Accuse Customer Service Critical CRMQuit Customer Service Critical CRM/SocialExpress Call Center Training Low TranscriptsThank Express Call Center Training Low TranscriptsApologize Express Call Center Training Medium TranscriptsEmpathize Express Call Center Training Medium Transcripts
[email protected] Analysis
Example – Loyalty Analysis using Quit Intention
Here’s what users were saying about quitting Facebook and joining Google+ during the week after Google+ launched. In 4 days, we knew that G+ couldn’t yet replace FB.
Complaint
Decision
Accusation
Example – Call Center Customer Churn Model
The customer lodges a complaint
If the complaint is not acted upon, an
accusation may result
Finally, a customer might signal an intention to leave.
[email protected] – Escalation
[email protected] Analysis
I deny that [ it can never [ be said that this is not
[ a beautiful car ] ] ].
Negative
Example – CSAT using Sentiment Analysis (Advanced)
[email protected] Analysis
Jane believes that John and not Bruce is very
handsome.
Positive
Example – Sentiment Analysis – Entity Level Sentiment
Negative
About what/whom is the opinion?
[email protected] of Events
Event Analysis
CategoriesAcquisition
Merger
Spin Off
Sale
Partnership Formation
Declaration of Bankruptcy
Renaming
Closing Down
Opening Facility
Closing Facility
Business Deal
Product Launch
Product Withdrawal
Employee Joining
Employee Resignation
Employee Change of Position
Bangalore, India
[email protected] Cases
Use CasesAiaioo Labs – Use Cases related to Brand Metrics
How do we use all these analytics capabilities?
What you can learn about a brand:1: Who are a product’s strongest competitors?2: How commoditized is the market?3: What are the weaknesses of the product?4: How loyal are customers in an industry?5: What is the desirability of a brand?6: How reliable is a product?
All these reports are available diced by source and in some cases, geographic location data.
We can learn things about a Brand!
[email protected] Market Analysis
Sources of data:1: Conversations on social media
Measurement Proxy:Extract the names of products in sentences with opine intention
CSAT = number of positive mentions of brand / number of opinionated mentions of brand
Example – 1: How do you measure CSAT?
[email protected] Market Analysis
Sources of data:1: Conversations on social media
Measurement Proxy:Extract the names of products in sentences with compare intention
competitor’s strength = number of mentions of competitor / number of mentions of all brands or generic products
Example – 2: Who are a product’s strongest competitors?
[email protected] Market Analysis
Sources of data:1: Conversations on social media
Measurement Proxy:Extract the names of products in sentences with purchase intention
commoditization = number of mentions of brands / number of mentions of generic product
Example – 3: How commoditized is the market?
[email protected] Market Analysis
Sources of data:1: Conversations on social media
Measurement Proxy:Extract the sentences about industry products with quit intention
inverse of loyalty = number of quit intentions / total mentions
Example – 4: How loyal are customers in an industry?
[email protected] Market Analysis
Sources of data:1: Conversations on social media
Measurement Proxy:Extract the sentences about a brand with purchase intention
desirability = number of purchase intentions / total mentions
Example – 5: What is the desirability of a brand?
[email protected] Market Analysis
Sources of data:1: Conversations on social media
Measurement Proxy:Extract the sentences about a brand with complain intention
reliability = number of complain intentions / total mentions
Example – 6: How reliable is a product?
[email protected] Market Analysis
Bangalore, [email protected]
Name Description URL
Vakintent Intention Demo http://www.aiaioo.com:8080/annotator-0.1/automation/demoView/2
Vaksent Sentiment Dem http://www.aiaioo.com:8080/annotator-0.1/automation/demoView/1
Case Study URL
Competitive Analysis http://www.aiaioo.com/cami
URLs
Collaboration Possibilities
License our APIs
Consulting engagements
Training programs
We’re looking for consulting partners:
Through whom we can
Whom we can help with
With whom we can work in offering
Bangalore, [email protected] You
Aiaioo Labswww.aiaioo.com
Contact: [email protected], +91-77605-80015
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