AimeeCaroline

ChristophEtienneHitomi Leslie

Manuela

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Goals for Hollywood Boulevard

Develop place for people Develop place for people to make their livingto make their living

Create a center for culture, Create a center for culture, arts and technologyarts and technologyPromote sustainable business Promote sustainable business

development development

Expand educational Expand educational opportunitiesopportunities Create a sense Create a sense

of placeof place

Find a balance Find a balance between the needs of between the needs of locals and outsiders locals and outsiders

Most Most attractive site attractive site for cinemafor cinema

Develop a Develop a destination for leisuredestination for leisure

Showcasing the Boulevard

Working on the Boulevard

Living on the Boulevard

Attract Attract peoplepeople

Promote past, present and future Promote past, present and future components of Hollywoodcomponents of Hollywood

Preserve the history of Preserve the history of HollywoodHollywood

Create an environment in which Create an environment in which people can enjoy their daily activitiespeople can enjoy their daily activities

Target Audiences • Locals

Offer functions of life needed in close proximity to home

Offer reasons to come back after work, easy access to transportation

Create atmosphere for sustainable business and transportation

Create a unique entertainment & shopping district/destination

• Tourists

Meet and exceed expectations Provide insight in the history and future of cinema Create a vibrant and pleasant urban atmosphere

• Business Development

Develop an attractive and unique marketplace Establish a roundtable to promote and represent the stakeholders’ needs

Create an urban destination for both nightly and daily entertainment

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Showcasing thefilmstrip@hollywood – Conceptual Elements –

• Public art competitions- street furniture- wayfare signage- gateway etc.

• Glass cases displaying artifacts• Big screens projecting scenes

- computer generated messages onto screens- video camera displaying street scene

• Interactive museum

Showcasing thefilmstrip@hollywood – Conceptual Elements –

• Events

- lectures

- outdoor festivals

- farmers’ market

- artist festival

- inaugural events

- tour bus arrival: red carpet

Showcasing thefilmstrip@hollywood – Physical Elements –

• Narrow the street

- convert Hollywood Blvd to 2 lanes, one in each direction- create a meridian for pedestrians (cafes, patios, art, etc.)

• Invent rickshaw / bicycle lane- create a stylized pavement lane along the meridian

• Develop parks / plazas- pocket parks, small green spaces

• Promote cafes• Establish visitors bureau /

information kiosk

Working on thefilmstrip@hollywood

• Restrict / encourage certain types of establishments• Establish roundtable of stakeholders for implementation• Develop a marketing strategy focusing on film • Promote residential businesses (grocery stores, barbers

etc.)• Revitalize the older theaters

(e.g. museum, community theater)• Increase educational opportunities

(e.g. universities’ extension, community outreach, etc.)

Living on thefilmstrip@hollywood• Enhance community involvement• Support and develop housing

- affordable housing, market rates houses- mixed use projects (retail/residential)- homeownership- senior citizen housing

• Encourage stores catering to local community

• Adapt transportation - parking permitted streets- metro use

Summarizing the filmstrip@hollywood

• Create a sense of place and attract people by …… highlighting film as entertainment;… promoting “cutting edge” technology;… creating a pedestrian-friendly entertainment

district;… revitalizing the urban fabric;… creating a unique business environment;… supporting local community development;… establishing an organizational structure to

make our vision come true.

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Final remark!

This is the “unknown vegetable” – a kohlrabi!