aims 2012- tyson higginbotham cog. “best practices of marketing to mobile”
DESCRIPTION
AIMS 2012- Tyson Higginbotham COG, Inc VP Marketing/Business Development “Best practices of marketing to mobile”TRANSCRIPT
![Page 1: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/1.jpg)
MOBILE MARKETINGTyson HigginbothamV.P. Marketing / Bus. Dev.
![Page 2: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/2.jpg)
The train has left the station
it is picking up steam!
&
![Page 3: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/3.jpg)
Adoption rate twice that of the WWW.
2011 Paradigm ShiftConsumers prefer mobile
![Page 4: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/4.jpg)
What You Need To Know About Mobile For 2012
![Page 5: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/5.jpg)
Complete Mobile Ecosystem TodaySMS / MMS
QR CODES
APPLICATIONS
SOCIAL
MOBILE CRM
![Page 6: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/6.jpg)
Early Trends Don’t Show Any Signs Of Slowing Down!
![Page 7: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/7.jpg)
50% OF THE POPULATION BY
2015
![Page 8: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/8.jpg)
2015:80% OF POPULATION USING MOBILE PHONE
30% OF POPULATION ON TABLETS
![Page 9: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/9.jpg)
Consumers Are Using Mobile For Everything
![Page 10: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/10.jpg)
![Page 11: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/11.jpg)
87% of smartphone owners
access the internet and email on their handheld*
13% of organizations integrate mobile with email
21% of organizations report integrating email with mobile is effective
Changing the game for how we think of email
![Page 12: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/12.jpg)
![Page 13: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/13.jpg)
Trends Are Staggering44% Growth
SMART PHONE
44% Growth TABLETS / E‐READERS
23.5% GROWTH
![Page 14: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/14.jpg)
![Page 15: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/15.jpg)
MOBILE DEVISES RULE THE
MORNING AND EVENING
AND EVENING
MOBILE DEVICES RULE
THE MORNING
AND EVENING
![Page 16: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/16.jpg)
Mobile Is Effecting Every Aspect Of Our Lives!
![Page 17: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/17.jpg)
Brands are taking notice60% INCREASE IN MOBILE SPEND
![Page 18: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/18.jpg)
SMS / MMS
MOBILE OPTIMIZED WEB SITES
APPLICATIONS
SOCIAL
SHARE
MOBILE CRM FOR TABLET
STRATEGY IS ESSENTIAL TO END USER EXPERIENCE AND END USER ENGAGMENT
Marketing To The Pocket/ Purse Is Very Different Than Any Other Direct Marketing
![Page 19: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/19.jpg)
Everyone Uses TextTransactional Push
What You Need To Know About SMS
Over 8 Trillion Text Messages where sent in 2011
Of the world’s
4 billionmobile phones in use,
1.08 billionare smartphonesand a whopping
3.05 billionare SMS enabled(950 million are not SMS enabled)
75%
27%27% 25%
What is the size of the mobile market?
![Page 20: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/20.jpg)
Macy’s is Mobile
ENTER ONLINE TO RECEIVE
OFFERSCALL TO ACTION
SEND TEXT
RECEIVEOFFER &
LINK
![Page 21: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/21.jpg)
Macy’s is Mobile
![Page 22: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/22.jpg)
REDBOX TEXT DEALS
MAKE IT FUN
MAKE IT SOCIAL
![Page 23: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/23.jpg)
REDBOX TEXT DEALS
Generated 1.5 million text messagesIncluded 400,000 unique customersCreated 200,000 new SMS subscribers
![Page 24: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/24.jpg)
What You Need To Know About Mobile Optimize Web SitesPEOPLE ARE ACCESSING THE WEB FROM MOBILE AND TABLETS
UP TO DATE INFORMATION CONNECTED AT ALL TIME RESEARCH / SHARE
Global Mobile vs. Desktop Internet User Projection, 2007‐2015E
![Page 25: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/25.jpg)
![Page 26: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/26.jpg)
THE ANDERSONS IS MOBILE!SHOP
CONNECTENGAGE
ALL ON YOUR MOBILE DEVICEUTILIZE MOBILE TO DRIVE CUNSUMER ENGAGMENT TO YOUR CRM
![Page 27: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/27.jpg)
Engagement Begins with Registration at The Andersons Store web site.
Engage Consumers on Your Website
![Page 28: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/28.jpg)
CONNECT TRADITIONAL
MORTAR
CONNECT IN BRICK AND
MORTAR
![Page 29: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/29.jpg)
CREATE VALUE
DELIVER VALUE
![Page 30: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/30.jpg)
THE ANDERSONS INVITES
CONSUMERS TO OPT – IN
FOR TEXT ALERTS
DELIVER RELEVANT TEXT ALERTS
![Page 31: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/31.jpg)
WHAT YOU NEED TO KNOW ABOUT APPLICATIONSPEOPLE ARE DOWNLOADING APPS!
QUICK TO GET TO MARKET UPDATES AND ACTIONS
10.6 Billion apps have been downloaded
300,000 Mobile apps have been developed with the last 3 years
1 in 4 apps are never used once downloaded
Mobile Applications are expected to peak in 2013
![Page 32: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/32.jpg)
•Lengthen park visits through enhanced park engagement •Increase in-park revenue within-app ticket purchase capabilities •Promote and up-sell park features using mobile messaging and a custom CMS
![Page 33: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/33.jpg)
Mobile CRMUSING SMART PHONE AND TABLET Medtronic CRM salesforce deployment
Plan of action
Rep Plan of ActionCustomer needs
are identi ed
Sales Stages
Rep reports visiting PDA-
checks Sales Stages
Marketing & SalesCycle
Management
Sales & Marketingde ne strategyfor Sales Cycle
Tailored Multi-channelMarketing campaigns
HQ functions preparemessages
Tailored Marketingmessages
Customer receivesmulti-channelmessage and
takesaction
SystemDatabase
Closed Loop Marketing and Sales
![Page 34: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/34.jpg)
Mobile CRM USING SMART PHONE AND TABLET CRM salesforce deployment
DIRECT PRESENTATION
REAL TIME DATA PROCESS
SHORTENED SALES CYCLE
![Page 35: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/35.jpg)
Mobile CRM
![Page 36: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/36.jpg)
What to look for in the future
![Page 37: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/37.jpg)
Near Field Communication [NFC]What is it?
Frictionless Transactions Short Range wireless RFID technology
Close Proximity / Physical Touch is Required
NFC is the technologybehind Google Wallet
![Page 38: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/38.jpg)
Mobile Ping
Video demo
![Page 39: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/39.jpg)
Moosejaw / marxent
Augmented Reality
Video Demo
•37% increase in same period sales. •33% increase in catalog response rate.
•75K+ downloads in a 5 week period.
![Page 40: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/40.jpg)
What to look forward to in 2012
• Mobile web sites• Development of apps• Rich media mobile advertising• Driver of CRM based loyalty programs• Experience driven QR codes• Social Strategy will be more tightly woven
into the fabric of mobile• Location based Advertising• Augmented Reality
MOBILE PAYMENTS IS THE NEW FOCUS
GOOGLE WALLET/PAYPAL
FOCUS ON SMART PHONES / FADING OF FEATURE PHONES
![Page 41: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/41.jpg)
Key Points to Take Away From today’s Briefing
Strategy is keyEnd User Experience is Paramount
Give to GetProvide highly relevant content
![Page 42: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/42.jpg)
Strategy that stitches together traditional and non-traditional that
Is focused on “the experience”
Delivers relevant content
Closing the marketing loop
Remarket to end users that are taking action NOW!
![Page 43: AIMS 2012- Tyson Higginbotham COG. “Best practices of marketing to mobile”](https://reader035.vdocument.in/reader035/viewer/2022062513/5551484db4c905c6268b4f15/html5/thumbnails/43.jpg)
Tyson HigginbothamV.P. Marketing / Business Development
800-285-0808614-203-1851
[email protected] keyword “TYSON” 614-385-0421