airdeccan

Air Deccan BUSINESS PROCESS IMPROVEMENTS AMARJEETH 12261122xxPAWAN PUTRA 12261122XXG. K. CHAITANYA 1226112223R.SHIVA SHANKAR 12261122XXR.SWATI SATHEESH 12261122XX

RAMA KRISHNA

GOPINATHS FLIGHT JOURNEY 1997-Launches Deccan aviation.2003-air Deccan2007-mallya buys out air Deccan2009-deccan 360-cargo carrier2011-deccan 360 shuts down2012-deccan shuttles in Gujarat

Value creationSocial marginFeedback effectsvaluepricecostAir Deccan business model LEAN AND MEAN APPROACHa single passenger classa single type of airplane (reducing training and servicing costs)a simple fare scheme (typically fares increase as the plane fills up, which rewards early reservations)free seating (which encourages passengers to board early)direct, point to point flights with no transfersflying to cheaper, less congested secondary airportsshort flights and fast turnaround times (allowing maximum utilization of planes)"Free" in-flight catering and other "complimentary" services are eliminated, and replaced by optional paid-for in-flight food and drink.

cost saving characteristics that may briefly be described as follows:

Starting with a single type of airplane with a single passenger class (reducing training and service costs). A dynamic fare scheme, which awards early bookings and increases fares as the plane fills up. Unreserved seating, encouraging passengers to board early and Quickly. Flying to cheaper, less congested secondary airports to avoid air traffic delays and take advantage of lower landing fees. It Short flights and fast turnaround times to maximize utilization of planes. Simplified routes emphasizing point-to-point transit instead of transfers at hubs. Emphasis on direct sale of tickets, especially over the Net to avoid commissions to travel agents. Elimination of free catering and other complimentary services replaced by optional paid for in-flight food and drink.Operational strategyUsing lease & small aircraftsMinimizing turn around timesMinimizing distribution costsMinimizing frillsMaximizing revenue per seat

Marketing strategyTHE OLDMAN & THE SKY-FILMCONNECTIVITYFLEXIBILITYCONVENIENCEBRAND AMBASSADOR- R.K Laxmans ADVERTISEMENTS IN ON CRAFT

Air Deccan targeted three market segmentsLeisure TravelersBusiness TravelersCorporate TravelersAir Deccan cuts cost

Quicker turnaround time Lower distributions costs All economy seating configuration No free catering on board Alternative revenue channels 100% web enabled bookings e ticketing Offer point to point serviceDISTRIBUTION

DisintermediationInternet bookingCall centerAir Deccan's FIRSTS = INDIA's FIRSTS

India's 1stlow cost carrier India's 1stairline to offer e-tickets to all its passengersIndia's 1stairline to offer in-flight TV entertainment on the domestic flightIndia's largeste-commercewebsiteRs"20million per day transactionsIndia's 1stairline to do internal and external India's 1st branding on aircraftIndias only airline that flies to 9 unconnected sectors out of the total 38 sectors India's 1stairline to use petrol pumps for ticket distribution India's 1stairline to introduce mobile phone ticketing India's 1stairline to introduce door-to-door ticketing India's 1stairline to openly, challenge lowest faresIndia's 1stairline to drop fares when fuel price increased India's 1stairline to offer last minute travel discountsIndia's 1stairline to offer Re1/-and Rs500/- air ticketsIndia's 1stairline to offer lowest fare finder on the website

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