air india roll no 27

8/13/2019 Air India Roll No 27

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Your alace in the Sky


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The logo of the new airline is a red coloured flying swan with the 'Konark Chakra' in

orange, placed inside it.

The flying swan has been morphed from Air India's characteristic logo, 'The Cen-

taur', whereas the 'Konark Chakra' is reminiscent of Indian's logo.

The new logo features prominently on the tail of the aircraft.

Logo


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Symbolizes graciousness and

high living. Somewhere along

the line his creators gave him a

distinctive personality: his out-

sized moustache, the striped

turban and his aquiline nose.

He has completed 56 years and

become the most recognizablemascot the world over.

Mascot


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Tagline SloganTagline :Fly well

Slogan: Your Palace in the sky


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Competitors


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Merger of Air India Indian Airlines

Reasons: Leadership: Faulty leadership by the aviation minister

Bloated Headcount : High employee-aircraft ratio

HR Policies: No attempts made to set the processes in place.

Aircraft ticketing: Delay in ticketing processes.

Leaky Financials


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After its merger with Indian

Airlines Air India saw a down-

fall in terms of every aspect

including its services.

The Unions at Air India had avery indifferent attitude .

The HR practices were

skewed which led to further

inefficiency and the sense of

belonging of its employees waslong lost.

Air India Services slidingdown


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There has been a qualitative im-

provement in the functioning (ofAir India) .

An upward trend in passenger

traffic had led to improvement in

yields.

The new Air India Board is havinga complete review of the airlines

functioning.

They have formed four sub-

committees (on audit, finance,

strategy and HR) for the purpos-

ernment could consider restruc-turing the carrier if it did not

come out of the present financial

rut by divesting some of its stake.

Revival of Air India


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Staff Massive recruitment Drives.: The national carrier launches a

drive for large-scale recruitment of pilots, flight attendants and

other staff like ramp agents and customer service personnel.

Recruitment even at the higher management level.

Work Contracts :& Salary structures are fixed for the crew, pi-

lots, ground staff . The salary structures for the permanent &

temporary staff both vary.


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On Board Services Aircraft structure The spacious seating arrange-

ment of the various airplanes.

In-Flight Entertainment: From Hollywood clas-

sics to Hindi soap operas all are present to deliver

the perfect entertainment.

Frequent Flyer Programme: It is Indias first fre-

quent flyer programme and is claimed to be one

of the most rewarding programmes in the region .

Online Check ins :Air India passengers confirm

their presence on a flight via the Internet and

typically print their own boarding passes, through

a feature called online check-in.

Premium Lounges:TheMaharaja Lounge is avail-

able for the use of First and Business class passen-gers. Air India shares lounges with other interna-

tional airlines at international airports that do not

have a Maharaja Lounge available.
http://en.wikipedia.org/wiki/Online_check-inhttp://en.wikipedia.org/wiki/Online_check-in


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Additional Services Air India has its own football club incorporating many Indian inter-

national players.

Air India Air Transport Services Limited (AIATSL) is a PSU of the

Government of India. AIATSL is a subsidiary of Air India and is

headquartered in Mumbai.The company provides ground handlingservices (cargo, passenger, baggage) at various airports in India.

Air India Charters Limited (AICL) is another Public Sector Under-

taking of the Government of India.

Air India serves 60 domestic destinations and 31 international desti-nations in 19 countries across Australia, Asia, Europe and North

America.
http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbai


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Livery

Air India's livery was mostly painted in red and white colours. The bottoms ofthe aircraft remain metal and unpainted but the upper portion is given a white

background along with the airline's name written in red.

2007 Pre-merger livery :On 15 May 2007, Air India refreshed its livery, making

the Rajasthani arches along the windows slightly smaller, extending a stylised

cheatline from the vertical tail of the aircraft to the nose, and painting a smallportion of the underbelly red. Additionally, engine nacelles are now deep red,

and a gold-coloured version of the airline's stylised Konark trademark now

adorns both the vertical tail and engine nacelles.

2007- Post-merger livery:On 22 May 2007, Air India and Indian unveiled their

new livery. The logo of the new airline is a Flying Swan with the Konark

Chakra placed inside it. The Flying Swan has been morphed from Air Indias

characteristic logo.
http://en.wikipedia.org/wiki/Indian_%28airline%29http://en.wikipedia.org/wiki/Indian_%28airline%29


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Face of the Indian civil in-

dustry. It yet imbibes trust

in its customers.

Air India Express, was a

low cost airline launched by

Air India. Air India can

look at the low cost segment

through this airline.

Warmth exulted by the air-

line does make it a class

apart from other airlines.


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Air India surely has thepotential to soarheights. It require s a littlemore co-operation fromits internal customers . Regain the lost trust.

air india roll no 27

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